# What Enterprise AI Looks Like When It's Real - with Lawrence Whittle of HTEC Group

An episode of [The AI in Business Podcast](https://invisiblenetwork.ai/podcast/670771965), 11 May 2026, 37 min.

Audio: https://traffic.libsyn.com/secure/techemergence/Business_-_5.11.26_-_Lawrence_Whittle_.mp3?dest-id=151434

AI enthusiasm has outpaced enterprise readiness, leaving many organizations stuck with pilots that work in the lab but fail to deliver meaningful value in production. In this episode, Lawrence Whittle, Chief Strategy Officer at HTEC Group, joins Emerj's Marilie Fouché to examine how the gap between individual users, isolated use cases, and true end‑to‑end sequences prevents companies from moving beyond experimentation. He highlights the practical shifts required — smaller real deployments, tighter scopes, faster iteration cycles, and integrated expertise — to build momentum and translate AI concepts into tangible business results. This episode is sponsored by HTEC. Learn how brands work with Emerj and other Emerj Media options at go.emerj.com/partner

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