# 173 - Rule Makers, Rule Breakers - Michele Gelfand

An episode of [You Are Not So Smart](https://invisiblenetwork.ai/podcast/521594713), 10 Feb 2020, 1 h 13 min.

Audio: https://stitcher.simplecastaudio.com/aa9f2648-25e9-472a-af42-4e5017da38cf/episodes/faf6afec-58cc-4f08-95a9-c00575077b15/audio/128/default.mp3?aid=rss_feed&awCollectionId=aa9f2648-25e9-472a-af42-4e5017da38cf&awEpisodeId=faf6afec-58cc-4f08-95a9-c00575077b15&feed=N5eKDxJI

In this episode, we sit down with psychologist Michele Gelfand and discuss her new book: Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World. In the book, Gelfand presents her research into norms, and a fascinating new idea. It isn’t norms themselves that predict how cultures will react, evolve, innovate, and clash -- but how different cultures value those and sanction people who violate them. She categorizes all human cultures into two -- kinds, tight and loose -- and argues that all human behavior depends on whether a person lives in tight culture or a loose one. - Show notes at: www.youarenotsosmart.com - Become a patron at: www.patreon.com/youarenotsosmart SPONSORS • The Great Courses: www.thegreatcoursesplus.com/smart Patreon: http://patreon.com/youarenotsosmart Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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