# 246 - Ideaflow - Jeremy Utley

An episode of [You Are Not So Smart](https://invisiblenetwork.ai/podcast/521594713), 13 Nov 2022, 1 h 12 min.

Audio: https://stitcher.simplecastaudio.com/aa9f2648-25e9-472a-af42-4e5017da38cf/episodes/c7a5f05c-4f1d-4c17-b039-b57e7423d31e/audio/128/default.mp3?aid=rss_feed&awCollectionId=aa9f2648-25e9-472a-af42-4e5017da38cf&awEpisodeId=c7a5f05c-4f1d-4c17-b039-b57e7423d31e&feed=N5eKDxJI

In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps. • Jeremy Utley: https://www.jeremyutley.design • Ideaflow: https://www.ideaflow.design • Stanford d.school: https://dschool.stanford.edu • How Minds Change: www.davidmcraney.com/howmindschangehome • Show Notes: www.youarenotsosmart.com • Newsletter: https://davidmcraney.substack.com • Jeremy Utley’s Twitter: https://twitter.com/jeremyutley • David McRaney’s Twitter: https://twitter.com/davidmcraney • YANSS Twitter: https://twitter.com/notsmartblog • Berkeley Alembic Event: https://www.eventbrite.com/e/how-minds-change-with-david-mcraney-tickets-443811591417 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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