# The brain science (and benefits) of ASMR | Craig Richard

An episode of [TED Talks Science and Medicine](https://invisiblenetwork.ai/podcast/470623801), 7 Jun 2022, 12 min.

Audio: https://download.ted.com/products/153979.mp4?apikey=172BB350-0011

A curious, quiet revolution of sound has taken over the internet. Physiologist Craig Richard explains the soothing brain science of Autonomous Sensory Meridian Response (ASMR), tracking its rise in popularity and why this fascinating phenomenon is so relaxing to millions of people around the world.

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