# The question that saved my company from bankruptcy | Sharon Price John

An episode of [TED Business](https://invisiblenetwork.ai/podcast/470622782), 23 Feb 2026, 15 min.

Audio: https://sphinx.acast.com/p/open/s/675727607205a5bc68e57057/e/6998972c240b4a2d75d2cba1/media.mp3

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. Then Modupe reflects on why focusing only on data and numbers aren't enough and how to reintroduce emotion and storytelling to help define change. Hosted on Acast. See acast.com/privacy for more information.

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