# Modupe's Top 5 (#3): How to get people to do what you want | Barry Sonnenfeld

An episode of [TED Business](https://invisiblenetwork.ai/podcast/470622782), 30 Jul 2026, 18 min.

Audio: https://sphinx.acast.com/p/open/s/675727607205a5bc68e57057/e/6a63b23fa51cbd54e264466a/media.mp3

As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do. After the talk, Modupe shares three questions to help you reflect on your message delivery. (This episode originally aired in 2025.) Hosted on Acast. See acast.com/privacy for more information.

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