# The flourishing future of women's sports | Kate Johnson

An episode of [TED Business](https://invisiblenetwork.ai/podcast/470622782), 26 Jan 2026, 16 min.

Audio: https://sphinx.acast.com/p/open/s/675727607205a5bc68e57057/e/69739e6935a98abf7c64fdae/media.mp3

Women's sports are surging in popularity around the world, with record-breaking viewership, attendance and revenue growth. And yet, social media algorithms still skew towards covering men's sports. Olympic rower Kate Johnson, who now leads global marketing strategy for sports and entertainment at Google, unpacks why this is still happening — and what it will take to level the playing field for women’s sports. Later, Modupe makes the case for why you should watch more women sports. Hosted on Acast. See acast.com/privacy for more information.

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