# Amazon Was Supposed to Kill the Bookstore. James Daunt Had Other Plans | Better in Person

An episode of [Freakonomics Radio](https://invisiblenetwork.ai/podcast/354668519), 9 Sep 2026, 32 min.

Audio: https://mgln.ai/e/2/pdst.fm/e/dts.podtrac.com/redirect.mp3/stitcher.simplecastaudio.com/2be48404-a43c-4fa8-a32c-760a3216272e/episodes/20454781-44ef-4772-9271-cd89102b14c7/audio/128/default.mp3?aid=rss_feed&awCollectionId=2be48404-a43c-4fa8-a32c-760a3216272e&awEpisodeId=20454781-44ef-4772-9271-cd89102b14c7&feed=Y8lFbOT4

He started with one small shop in London. He has since resuscitated both Barnes & Noble and Waterstones. He tells Stephen Dubner exactly how he does it. If you'd like to see the video version of Better in Person, you can watch it on YouTube or Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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