# What business can learn from "geeks"

An episode of [The McKinsey Podcast](https://invisiblenetwork.ai/podcast/285260960), 28 Dec 2023, 1 h 00 min.

Audio: https://traffic.omny.fm/d/clips/708664bd-6843-4623-8066-aede00ce0c8a/3f6f52af-fba1-496d-b11b-af040139456a/cbf4d552-47cd-4156-a740-b0d9014d5972/audio.mp3?utm_source=Podcast&in_playlist=bfe0b44a-082f-495a-952a-af0401394590

What is a geek? What geek norms are associated with success? Andrew McAfee will answer these questions and more. He’s a principal research scientist at the MIT Sloan School of Management and author of the new book, The Geek Way: The Radical Mindset that Drives Extraordinary Results. This is a guest episode from McKinsey’s Forward Thinking podcast, with co-host and McKinsey partner Michael Chui. See www.mckinsey.com/privacy-policy for privacy information

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