# Rewiring for the era of gen AI

An episode of [The McKinsey Podcast](https://invisiblenetwork.ai/podcast/285260960), 10 Oct 2024, 24 min.

Audio: https://traffic.omny.fm/d/clips/708664bd-6843-4623-8066-aede00ce0c8a/3f6f52af-fba1-496d-b11b-af040139456a/78f5f316-5c89-47e0-a0db-b2040137abbd/audio.mp3?utm_source=Podcast&in_playlist=bfe0b44a-082f-495a-952a-af0401394590

It’s easy to fall in love with gen AI—but recent research suggests that realizing its value is harder than the hype. Rewired offers a playbook that can help. In this episode of The McKinsey Podcast, Rodney and fellow senior partners and co-authors Eric Lamarre and Kate Smaje join global editorial director Lucia Rahilly to talk about their book Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI (Wiley, 2023)—which, a year and a gen AI disruption post publication, continues to offer leaders a play-by-play guide for outcompeting in a fast-changing era. In the second segment, senior partner Wesley Walden talks about the time he went to a client meeting instead of his son’s first concert. The client’s reaction taught him an important lesson about open communication. See www.mckinsey.com/privacy-policy for privacy information

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