# CEO Tufan Erginbilgiç on reinventing Rolls-Royce

An episode of [The McKinsey Podcast](https://invisiblenetwork.ai/podcast/285260960), 8 Nov 2024, 26 min.

Audio: https://traffic.omny.fm/d/clips/708664bd-6843-4623-8066-aede00ce0c8a/3f6f52af-fba1-496d-b11b-af040139456a/70ab99d8-f3fc-4e87-8014-b221015bde2a/audio.mp3?utm_source=Podcast&in_playlist=bfe0b44a-082f-495a-952a-af0401394590

Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan. See www.mckinsey.com/privacy-policy for privacy information

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