# McKinsey’s highlights from Mobile World Congress

An episode of [The McKinsey Podcast](https://invisiblenetwork.ai/podcast/285260960), 5 Mar 2025, 7:41.

Audio: https://traffic.omny.fm/d/clips/708664bd-6843-4623-8066-aede00ce0c8a/3f6f52af-fba1-496d-b11b-af040139456a/9e511a46-6dac-459c-adcb-b297015f6bbf/audio.mp3?utm_source=Podcast&in_playlist=bfe0b44a-082f-495a-952a-af0401394590

Companies are getting practical about how to create value from gen AI – while 5G, satellites, and innovations in phone design also take center stage. This is a special, bonus episode of The McKinsey Podcast. McKinsey Partner Ferry Grijpink joined McKinsey Editorial Director Roberta Fusaro to share some immediate takeaways from the annual Mobile World Congress event in Barcelona. Theme music composed, performed, and produced by Joy Ngiaw. See www.mckinsey.com/privacy-policy for privacy information

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