# Gen AI and beyond: Where else to focus now

An episode of [The McKinsey Podcast](https://invisiblenetwork.ai/podcast/285260960), 12 Jul 2024, 28 min.

Audio: https://traffic.omny.fm/d/clips/708664bd-6843-4623-8066-aede00ce0c8a/3f6f52af-fba1-496d-b11b-af040139456a/15e23560-1098-4652-b0e5-b1aa01620ae2/audio.mp3?utm_source=Podcast&in_playlist=bfe0b44a-082f-495a-952a-af0401394590

Gen AI has rightly seized leaders’ attention. But is it also eclipsing lower-profile digital imperatives? On this episode of The McKinsey Podcast, McKinsey senior partners Rodney Zemmel and Kate Smaje, with global editorial director Lucia Rahilly, talk about ideas leaders risk overlooking with gen AI in the spotlight, and how to ensure your digital initiatives—including gen AI—work in tandem to drive meaningful value. See www.mckinsey.com/privacy-policy for privacy information

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