# Ep 263: Using Psychology in Your Work: Part 2 of My Interview with Richard Millington

An episode of [Psychology in Everyday Life: The Psych Files](https://invisiblenetwork.ai/podcast/215516451), 12 Sep 2016, 23 min.

Audio: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/thepsychfiles/TPF_263_Communities_101216.mp3?dest-id=10763

How do you "apply a little psychology" to tough jobs like building an online community and to creating a product that people will want to use frequently? In part 2 of my interview with author and Feverbee founder Richard Millington we talk about two key theories from psychology: self-determination theory and Robert Cialdini's persuasion techniques. I think you'll find these real world examples very practical.

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