# How to Change the Mind of a Conservative

An episode of [Psychology in Everyday Life: The Psych Files](https://invisiblenetwork.ai/podcast/215516451), 22 Jan 2022, 35 min.

Audio: https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/thepsychfiles/ep-308-how-to-change-the-mind-of-a-conservative.mp3?dest-id=10763

How do you get someone is is conservative to support climate change? Or stricter controls on guns? There is a way. Research confirms that conservatives tend to be focused on how good the past was, while liberals are "future-focused". So what if you frame a statement about gun control by framing that statement around words and images that support a person's preferences for the past or the future? Let's see how your attitudes are being ever so slightly influenced by the way statements are "framed". You'll be a wiser consumer as a result.

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