# “Applying Intelligence to Business Strategy” with Jonathan B. Smith

An episode of [SpyCast](https://invisiblenetwork.ai/podcast/201680433), 12 Nov 2024, 53 min.

Audio: https://pdst.fm/e/tracking.swap.fm/track/YfZO4tERxneauNcW9Fgn/traffic.megaphone.fm/CYBW6008027605.mp3?updated=1731537122

Summary Jonathan B. Smith (X; LinkedIn) joins Andrew (X; LinkedIn) to discuss the application of intelligence to entrepreneurship. Jonathan is an entrepreneur, author, and business strategist. What You’ll Learn Intelligence • Building high-performance teams • Case officers vs. entrepreneurs • Networking and overcoming operational challenges • Curiosity as a key trait for success Reflections • The will to succeed • The power of listening and empathy And much, much more … Quotes of the Week “I often switch languages …I'll speak from a medical CEO's perspective versus a financial services CEO perspective. And people, when you use their language, they tend to lean in. They're like, “Oh, you understand me.” It's fascinating – People don't want to know how much you know until they know how much you care.” – Jonathan B. Smith. Resources SURFACE SKIM *SpyCasts* • The Cyber Behavioral Profiler with Cameron Malin (2024) • The FBI Hostage Negotiator with Chris Voss (2024) • Spying and Start-Ups with former Assistant Director of the CIA John Mullen (2022) • From the CIA to Strategic Cyber with Hans Holmer (2022) *Beginner Resources* • What Do Entrepreneurs Actually Do? Foundation for Economic Education, YouTube (2019) \[3 min. video\] • What is EOS? Entrepreneurial Operating System (n.d.) \[Fact sheet\] • Case Officer, Central Intelligence Agency (n.d.) \[Job description\] DEEPER DIVE Books • Sell Like A Spy: The Art of Persuasion from the World of Espionage, J. Hurewitz (Diversion Books, 2024) • Never Split the Difference: Negotiating As If Your Life Depended On It, C. Voss & T. Raz (Harper Business, 2016) • Optimize for Growth: How to Scale Up Your Business, Your Network and You, J. B. Smith (Chief Optimizer, 2015)

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