# How IKEA tricks you... over and over

An episode of [Kohler Media](https://invisiblenetwork.ai/podcast/1893824633), 6 Sep 2026, 51 min.

Audio: https://traffic.megaphone.fm/PCPYT7226143441.mp3

IKEA is a barn filled with two types of things - furniture... and psychology.The story of the world's biggest furniture business is one filled with tricks and traps that are designed to exist just below our awareness. The origins of the business are also a mix of things the company does, and doesn't, want you to know about.

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