# EP 7: Waithera Mugo on Building A Niche Business, Tax Law & How To Legally Pay Less Taxes

An episode of [Founder Diaries Podcast](https://invisiblenetwork.ai/podcast/1877840448), 26 Feb 2026, 49 min.

Audio: https://anchor.fm/s/10d9577a8/podcast/play/115732674/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-19%2F67d4b023-842a-c29b-269c-dce0850a3447.mp3

Catch up on Waithera Mugo's story and how she went from a law student to owning her own firm and building a niche business with Ithera Africa, a tax & wealth advisory firm. I learned from here there are so many ways to legally reduce your tax liability as a business and to think through your corporate structure and the implications that has on your tax points. The true point of a business is to make money for the business owner - hear more on how to maximize this. Find Waithera: https://ithera.africa/, on Instagram: @waithera_mugo Find our host on socials: Instagram - https://www.instagram.com/yvonnekanyi TikTok - https://www.tiktok.com/@entrepreneurmamake Follow Founder Diaries on socials: Instagram\TikTok - @founderdariespodcast Reach out to DigiTax to make your eTIMS compliance much easier: https://digitax.tech/ | +254795279403 This podcast has been proudly sponsored by Beauty Square Ke, and Sage Sknn. Visit and patronize at beautysquareke.co and use the code FOUNDER10 for some coins off.

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