# Don't Play Small: Brand Voice and Confidence for Founders | Do Small Business like a Big Boss An episode of [Do Small Business Like a Big Boss Podcast](https://invisiblenetwork.ai/podcast/1860975420), 22 Oct 2026, 36 min. Audio: https://api.riverside.com/hosting-analytics/media/7b321ad53315f0271d17d93aadc7849716a28ef5fea9407bdda6579c4d05b8a5/eyJlcGlzb2RlSWQiOiJlOGY5ODM1YS1lY2UyLTQzMDgtODU1NC02ZDU4YzQ4YTRjMjAiLCJwb2RjYXN0SWQiOiIwN2NhY2I0Mi03YzBmLTQ0ZDQtODg0ZC04YmUyMzA0MzEyNGUiLCJhY2NvdW50SWQiOiI2ODdhZjZjNWY1MjhmYzVlMDY2ZTc2ZmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFkYTRhNWZhMzc4NGI0NDA0ZTBhYjBjL2Fpc2hhLW1hc3NlbmdpbGxzLXN0dWRpby0yMDI2LTEwLTIyX18xNy0zOS00My5tcDMifQ==.mp3 Learn how to find a brand voice that sounds like you, and how to ride the ups and downs of business ownership without panic. Becky Freemal spent 25 years as an Emmy Award-winning broadcast journalist before launching Market Exec, a fractional CMO firm that helps founders and leadership teams turn their brand voice into measurable growth. Four years in, she shares what the first scary stretch felt like, where she chose to invest early, and why slow seasons no longer mean "the year of ramen." You'll also hear her simple brand voice test, how to use your own social media data to find your audience, and how she approaches sales calls without feeling salesy. πŸ’‘ WHAT YOU'LL LEARN β€’ How to ride the entrepreneur roller coaster, from "the year of ramen" to a slow summer that included a trip out west β€’ Where Becky invested early (writing her book and joining a fractional CMO accelerator) and how she judged the return β€’ A three-part brand voice test: simple, genuine and consistent β€’ How to find your audience in the data on who already follows you on social media β€’ A money habit for tax time: keep a separate account for taxes β€’ How to sell without feeling salesy by leading with your purpose ⏱️ EPISODE TIMESTAMPS 00:00 – Meet Becky Freemal, Emmy-winning journalist turned fractional CMO 02:10 – Why Becky left a 25-year broadcast journalism career 04:01 – Fear, excitement and leaving a safe job 05:02 – The entrepreneur roller coaster: from the year of ramen to a trip out west 08:37 – First months of Market Exec: systems and smart investing 13:54 – Building credibility when you change careers 18:45 – Do you have to prove you belong? Fake the confidence 23:04 – The hardest part: taxes, risk and never letting one person define you 27:09 – Green and growing: why lifelong learning matters 27:47 – A brand habit for solo founders: lead with your purpose 30:36 – How to find your brand voice: simple, genuine, consistent 34:39 – Protecting your time: morning yoga and meditation 37:12 – What Do Small Business Like a Big Boss means: don't play small 38:14 – Final advice: who are you doing all of this for? 🎀 ABOUT OUR GUEST Becky Freemal is an Emmy Award-winning broadcast journalist with 25 years in news, the founder of Market Exec, a fractional CMO firm, and the author of Brand Voice: People plus Data Drive Results. She also teaches as an adjunct at Virginia Tech. Connect with Becky: beckyfreemal.com linkedin.com/in/beckyfreemal πŸ‘‰ Stay connected with Sedgwick Andrews: https://linktr.ee/Sedgwick_Andrews_LC https://smallbizzlegalguide.com https://TopBillingTrademarks.com πŸŽ™οΈ Build the dream messy, build it scared, just don’t build it small. If this episode helped you, don't forget to subscribe, download, and share with another boss who needs to hear it. Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.