# 难得正经｜商业版今夜不设防 A podcast by Iris的小宇宙. 在八卦中探索有意思的品牌商业世界 CK：20余年零售经验，独立咨询师，公众号《CK商业逻辑研究》 Iris：宝洁品牌大学校长->新消费CMO->创业 + 做点咨询 Feed: https://feed.xyzfm.space/rhvblm9uaqkx ## Latest episodes - [从“垮掉的一代”到全家CFO：80 后的消费何去何从？](https://invisiblenetwork.ai/podcast/1850377938/141773c00fab) (2026-10-25, 50 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6add798f97726cd467573873/media.xyzcdn.net/68c2889c9eff50753c639da0/lpW08xHxzGOu0-K78oLsUzJQpQTn.m4a - [FDE坦白局：企业AI转型有多少坑？谁在贬值谁更值钱了？](https://invisiblenetwork.ai/podcast/1850377938/f4f865c9d760) (2026-10-18, 84 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6ad3af3c0e4e410a05be68e9/media.xyzcdn.net/68c2889c9eff50753c639da0/lmMKAPYiTmLa5MaCs_0Fh6yMb9go.m4a - [金粒门、几多全爆火背后：新鲜零食是真新鲜吗？](https://invisiblenetwork.ai/podcast/1850377938/676f4ab1f46f) (2026-10-07, 79 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6ac5e92ee742e36efcbf3504/media.xyzcdn.net/68c2889c9eff50753c639da0/lgv_bZYe32TAdORHWaBOt4Q1t0fu.m4a - [脱口秀和喜剧是一门好生意吗？先别急着笑😂](https://invisiblenetwork.ai/podcast/1850377938/c6041d2446b0) (2026-09-27, 56 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6ab68496195d838e2aea1782/media.xyzcdn.net/68c2889c9eff50753c639da0/lo5CaFfW94G9QYKyJEh4skEatqLq.m4a - [多巴胺：95%的人都在误读的大脑魔法师](https://invisiblenetwork.ai/podcast/1850377938/433d4f6d13d7) (2026-09-20, 63 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6aaf5c4fac389df827349171/media.xyzcdn.net/68c2889c9eff50753c639da0/ljkWk6mxnw6Kw1SUDs3hma1LmYvT.m4a - [从麦乳精到“吃牛奶”：中国乳业60年的生意变迁](https://invisiblenetwork.ai/podcast/1850377938/d26a811d9df9) (2026-09-13, 65 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6aa24e0a9d3264778166f37b/media.xyzcdn.net/68c2889c9eff50753c639da0/lt5Qjm1UDfY98v0UeqmraFOg6Wf4.m4a - [《文化战略》：如果你想做一个高端品牌或者上价值](https://invisiblenetwork.ai/podcast/1850377938/bedec873aa26) (2026-09-06, 54 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a9a36b7f03e74ee6b04dc1e/media.xyzcdn.net/68c2889c9eff50753c639da0/loIbX2LvyuNgRMsYhNxdzacssC4u.m4a - [对话潇掌柜：T97咖啡从爆火到败局的超完整复盘](https://invisiblenetwork.ai/podcast/1850377938/1c04151810d4) (2026-08-30, 56 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a93d51ff03e74ee6b02049a/media.xyzcdn.net/68c2889c9eff50753c639da0/loeg3Euf7KcMwV9crD55dfj66e32.m4a - [医美的水有多深？博主机构老板对对碰](https://invisiblenetwork.ai/podcast/1850377938/f1d001d27372) (2026-08-23, 69 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a8572c1ef65145dfcc2032e/media.xyzcdn.net/68c2889c9eff50753c639da0/lnSmmh6d_AotuxVplp1Z52Q8E4rX.m4a - [老兵复盘：从零售之王到破产传闻，苏宁到底经历了什么？](https://invisiblenetwork.ai/podcast/1850377938/35a018acd767) (2026-08-16, 44 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a81353b36641f136d88df1a/media.xyzcdn.net/68c2889c9eff50753c639da0/liqxwiBvRcEnFZ_USPQWH49sE1iD.m4a - [拼豆爆火：小小豆子能长出下一个乐高吗？](https://invisiblenetwork.ai/podcast/1850377938/d50cc58d7b56) (2026-08-09, 47 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a788743c4079d62c57fbf6e/media.xyzcdn.net/68c2889c9eff50753c639da0/lmXwLIlomUsMuSSLjSiWQnWik5GR.m4a - [不止虎头局，半年关店8万家，烘焙行业不香了吗？](https://invisiblenetwork.ai/podcast/1850377938/3c30e3f2d134) (2026-08-02, 58 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a6d78de1b5e24969ce71e65/media.xyzcdn.net/68c2889c9eff50753c639da0/lsti6yGi5Tf22ACZaYIvGjNIl9IS.m4a - [杜蕾斯不只是会写文案：与操盘手聊聊成人用品市场](https://invisiblenetwork.ai/podcast/1850377938/c0244b21383b) (2026-07-26, 56 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a65e50ca3fec224d5a38d4c/media.xyzcdn.net/68c2889c9eff50753c639da0/lmeSfn3r9L_XE4--aWDfgcPxiHRD.m4a - [对谈夏正：9个问题深度拷问中国茶市场](https://invisiblenetwork.ai/podcast/1850377938/794fed213747) (2026-07-12, 71 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a532bd31e32575f5eb50c20/media.xyzcdn.net/68c2889c9eff50753c639da0/lrkxgpGtVxL5hkHOS_X9Av6CFC9g.m4a - [硬币的B面：食品产品经理眼中的品牌爆火与衰落](https://invisiblenetwork.ai/podcast/1850377938/2b97edd51d98) (2026-07-05, 59 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a49ff663fb7233cbf43eb08/media.xyzcdn.net/68c2889c9eff50753c639da0/lgFxyK3L-wNhC65xVmyVMEwQA-Oe.m4a - [大脑黑客：谁在绑架我们的钱包和判断？](https://invisiblenetwork.ai/podcast/1850377938/8ba8d9e5cc3c) (2026-06-28, 44 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a3c91922e335a35a80903b7/media.xyzcdn.net/68c2889c9eff50753c639da0/lqvxXfidhM2EqZqlPR79uhKPavbB.m4a - [Seesaw咖啡破产启示录：创业者&资方双视角复盘](https://invisiblenetwork.ai/podcast/1850377938/e341af631376) (2026-06-20, 51 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a361e3f608f69578bd6fd28/media.xyzcdn.net/68c2889c9eff50753c639da0/lrFZPnBOXt3hraB7wDRF-TyNLnB9.m4a - [复盘BlankMe破产：这年头是不是不适合做品牌了？](https://invisiblenetwork.ai/podcast/1850377938/365468c97d75) (2026-06-07, 57 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a258623b30e1571aea23078/media.xyzcdn.net/68c2889c9eff50753c639da0/lhyMcPqkW1sHfKgQtFDgbvjJzsoe.m4a - [儿童节回忆杀：零食这件小事的万亿生意经](https://invisiblenetwork.ai/podcast/1850377938/fc29b62462de) (2026-05-31, 53 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a1a9ea0ac7bdb080c332436/media.xyzcdn.net/68c2889c9eff50753c639da0/ljKT5QmFd80Gw94-wIxouAw13faU.m4a - [从 40 亿估值到负债倒闭，钟薛高到底做错了什么？](https://invisiblenetwork.ai/podcast/1850377938/0e51e94318e7) (2026-05-24, 45 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a11bfd48b5c94538e99966b/media.xyzcdn.net/68c2889c9eff50753c639da0/ltIXsm7Y3vEdPmNv-9os0WxA5OuT.m4a - [AI智能硬件从业者坦白局：别再赌下一个手机了！](https://invisiblenetwork.ai/podcast/1850377938/2c4ddb9a9489) (2026-05-17, 46 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a09cce6e1eb34a939928d6c/media.xyzcdn.net/68c2889c9eff50753c639da0/lh_757QQBsutb7uq4s0gIEFFAqMr.m4a - [瞧不起-看不懂-追不上?狂奔的AI短剧和AIGC内容行业](https://invisiblenetwork.ai/podcast/1850377938/d65945f7bb2c) (2026-05-11, 57 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6a00a51de1eb34a939202695/media.xyzcdn.net/68c2889c9eff50753c639da0/lkoC3Su9W6gqT5enED4Gw3xKWKuG.m4a - [原来你可以活很多次？对谈AI创业者Tao和他的数字分身项目](https://invisiblenetwork.ai/podcast/1850377938/7a556f65af21) (2026-05-03, 67 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/69f76165f93890ea812e7bb8/media.xyzcdn.net/68c2889c9eff50753c639da0/lvuoavxGVP0FyzPDjy1T18yMJeE1.m4a - [都在抱怨失业为何老板却说招不到人？听顶尖猎头揭秘行业真相](https://invisiblenetwork.ai/podcast/1850377938/75e74365ece6) (2026-04-26, 58 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/69edceac1d989496e789a05d/media.xyzcdn.net/68c2889c9eff50753c639da0/llytKWAC5tMRUbC24FYOm7uQSBe5.m4a - [商战：价格战黑公关只是基操，这是我能讲的吗？](https://invisiblenetwork.ai/podcast/1850377938/0fb514705b89) (2026-04-19, 48 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/69e4dde71e94ae6921a2b10f/media.xyzcdn.net/68c2889c9eff50753c639da0/lvzwbqsj2_xSz26Vuyy1kFYH0spa.m4a - [对话多邻国：小绿鸟如何通过搞抽象玩出10亿用户](https://invisiblenetwork.ai/podcast/1850377938/82cd5f921847) (2026-04-12, 62 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/69db416ae2c8be3155fc6204/media.xyzcdn.net/68c2889c9eff50753c639da0/lhrlF004UyuvhgyDHFIPrc1ZMElE.m4a - [AI不是工具，而是商业逻辑的重新洗牌：对话庄明浩](https://invisiblenetwork.ai/podcast/1850377938/578ca5351ec6) (2026-03-31, 55 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/69ca2a75e2c8be3155e3ffb9/media.xyzcdn.net/68c2889c9eff50753c639da0/lpISSKgZyX_E-xFU7pHO2I6pB_Io.m4a - [一人公司年入百万？OPC不为人知的AB面](https://invisiblenetwork.ai/podcast/1850377938/0e7c313195e5) (2026-03-22, 74 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/69be0d092d318777c9f86e09/media.xyzcdn.net/68c2889c9eff50753c639da0/luYCeYIbibny7ihyDCnTV35uks1i.m4a - [价值9亿的日本出海经验谈：全程高能都是实战](https://invisiblenetwork.ai/podcast/1850377938/67b0f4765c63) (2026-03-12, 74 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/69b26e2652cc900b9de3b34e/media.xyzcdn.net/68c2889c9eff50753c639da0/lsrXDVKdQczCqj7HrxlnZ-TqM82c.m4a - [AI时代的品牌VS白牌：还有鄙视链吗？工厂沦为平台API的时代来了吗？](https://invisiblenetwork.ai/podcast/1850377938/ac77aec5a3b1) (2026-03-01, 53 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/69a269d6a22480add664de8e/media.xyzcdn.net/68c2889c9eff50753c639da0/lixMqRAnqb-tFrQkIBicRflQXGvu.m4a - [超级大单品再难有？和产品经理聊瑞幸霸王蜜雪喜茶](https://invisiblenetwork.ai/podcast/1850377938/15db4f92ce76) (2026-02-18, 64 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6995d984de29766da9e1239b/media.xyzcdn.net/68c2889c9eff50753c639da0/lgS42m0jWmBlYAm2eINui2vbKh46.m4a - [据说白酒不行了？那“新酒饮”是否可以把中国酒重新做一次？](https://invisiblenetwork.ai/podcast/1850377938/e4abc58ccc55) (2026-02-08, 57 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6988a637a22480add62a70bd/media.xyzcdn.net/68c2889c9eff50753c639da0/ljgAEG2Xb0HjkLPSi_tasK_-PlJ7.m4a - [品牌忠诚度是精心设计的幻觉？12条反常识真相颠覆你的消费认知](https://invisiblenetwork.ai/podcast/1850377938/c39478c0d816) (2026-02-01, 46 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/69770b4f109824f9e198c4e2/media.xyzcdn.net/68c2889c9eff50753c639da0/llQGjhVa_qk0-pAkEPBRKOs6im12.m4a - [8000亿咖啡市场的冰与火：巨头混战下的创业机会](https://invisiblenetwork.ai/podcast/1850377938/680341194960) (2026-01-18, 72 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/6965da59a81b9cb868369ef6/media.xyzcdn.net/68c2889c9eff50753c639da0/lmlSe3IbtlbXrltJfZHjyC-TM-jZ.m4a - [保健品是不是智商税？操盘手梳理脑白金/安利/汤臣倍健/Swisse的商业逻辑](https://invisiblenetwork.ai/podcast/1850377938/cbab88f03af9) (2026-01-05, 80 min): audio https://dts-api.xiaoyuzhoufm.com/track/68c2889c9eff50753c639da0/694771e19f70e5d6b36d98a5/media.xyzcdn.net/68c2889c9eff50753c639da0/ll-sJeAIwI5VCbYEgM0ZgrxWaPNx.m4a - 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