# If You Don’t Understand Hooks, You Don't Understand Ads

An episode of [The Copywriting Podcast](https://invisiblenetwork.ai/podcast/1845091253), 27 Aug 2026, 54 min.

Audio: https://anchor.fm/s/1083c2bd0/podcast/play/124796039/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-27%2F430626565-44100-2-33a73d4d3a9.mp3

https://www.youtube.com/watch?v=t0CIwvQnVqg \[Masterclass\] How I close Creative Strategy clients: In this episode with Fotis Chatzinicolaou, we go over… • The 80/20 hook principle behind million-dollar ads • Why doom scrolling is one of the best research tools in creative strategy • How one ad generated $1 million for a "hard mode" brand • How smart brands buy back their strategist's time • And much more… If you want to start building ads that actually make brands money… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.