# Why Cloud Storage Costs Are Rising (And What to Do About It)

An episode of [Smarter, Strategic Thinking](https://invisiblenetwork.ai/podcast/1844816026), 19 Nov 2025, 28 min.

Audio: https://www.buzzsprout.com/2536826/episodes/18217322-why-cloud-storage-costs-are-rising-and-what-to-do-about-it.mp3

Send us Fan Mail This episode explores how enterprise storage is shifting away from cloud-only strategies and toward hybrid, performance-driven deployments using modern NAS platforms. Tom from QNAP shares insights on: • Using NAS as primary data storage • NVMe, 25G networking & multi-petabyte scaling • Ransomware protection with immutable backups • Supporting AI, VMs, and high-demand workloads • Real-world use cases across public sector & media This is a must-listen for technology leaders rethinking data architecture, cost strategy, backup resilience, and performance in 2025. Powered by Fortuna Data Helping organisations build smarter infrastructure.

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.