# Peter Lürssen: Qui est la FAMILLE qui contrôle le marché des YATCHS de luxe depuis 150 ans?

An episode of [The Elevate House](https://invisiblenetwork.ai/podcast/1834437102), 28 Sep 2025, 45 min.

Audio: https://anchor.fm/s/f1ee8cec/podcast/play/108920837/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-28%2F408284133-44100-2-eea7b24fa2a3d.mp3

Peter Lurssen avec The Elevate HouseChapitres: 00:00 - Début 00:35 - Lürssen : comment une famille a marqué l’histoire navale ? 03:12 - Comment votre famille a inventé le premier bateau à moteur avec Daimler? 06:08 - Comment Peter Lürssen a-t-il fait ses débuts dans le métier ? 09:14 - La clé secrète de la réussite Lürssen ? 11:27 - Pourquoi vos clients passionnés vous inspirent-ils ? 17:35 - Comment construit-on vraiment un yacht ultra-luxueux ? 19:02 - Qu’est-ce qui motive encore Peter Lürssen aujourd’hui ? 24:30 - « Ma famille vient à Monaco depuis 1910 ! » 26:44 - Qu’est-ce qui pousse Lürssen à rester au sommet? 28:25 - « Tous nos yachts sont faits sur mesure ! » 31:25 - Considérez-vous vos yachts comme vos enfants ? 32:30 - Si vous pouviez construire votre propre yacht, à quoi ressemblerait-il ? 38:20 - À quoi ressemble la routine « hors norme » de Lürssen ? 41:24 - Que peut-on vraiment apprendre de clients ultra-riches ? 43:20 - Si vos yachts pouvaient parler… quelles histoires raconteraient-ils?Chaque dimanche, j’accueille des experts, des célébrités et des athlètes qui partagent leurs parcours et leurs leçons de vie. Ensemble, nous dévoilons des histoires inédites et inspirantes, avec une ambition: rassembler une communauté animée par l’envie de grandir et de devenir la meilleure version d’elle-même.Mon engagement: vous inspirer à grandir et à vous accomplir pleinement.Présenté par - Étienne CaRetrouvez-nous sur:Instagram: https://www.instagram.com/theelevatehouse/Tiktok: https://www.tiktok.com/theelevatehouseThe Elevate House, le podcast d’inspiration n°1 en France.

## Transcript

[0:00] Salut tout le monde aujourd'hui, épisode très spécial, comme vous
[0:02] voyez, je suis à Monaco pour le yacht et aujourd'hui on va
[0:04] rencontrer Peter l'ourson. C'est le propriétaire de
[0:06] l'ourson yacht, le plus gros constructeur de yachts de luxe
[0:10] au monde. Ils construisent des yachts qui
[0:11] valent plus de 600000000 d'euros, parfois même un
[0:14] milliard d'euros juste pour un yacht, c'est incroyable.
[0:16] Je voulais encore vous remercier pour votre soutien.
[0:17] Grâce à vous, on arrive à faire un épisode par semaine qui en
[0:20] plus vous plaise de plus en plus, mais vous êtes toujours
[0:23] 80% à regarder les vidéos sans être abonnés.
[0:26] Donc s'il vous plaît oubliez pas de cliquer sur s'abonner, c'est
[0:28] très important pour nous. Merci encore régalez vous.
[0:35] I Mister with you, can you tell me what I need to know about you
[0:50] as ? I grub.
[0:56] I'm the force Generation in the Sand Company, which was that
[1:15] seventy I Family business. In the SHAPE the Age of eight
[1:28] cause the friend of mind on the Driving School the Fallout Dead
[1:32] and the Deal Wars he is connected me and Sand driving on
[1:36] what Shepard so was prefect so ship abos always Storm in the
[1:44] sixties and very Or to seventies and production.
[1:51] So imagine that is the Kids you New Pretty, I want you going to
[1:55] do in your Life, run. Absolute I had know I can not
[2:01] remember wanting to do any thing as I do today.
[2:06] I want to be and what do it think ?
[2:16] You would Love done without ? If you Family was Night it to
[2:20] shit building do you have and I. Die.
[2:23] No I. I'm you know I'm I'm you three,
[2:28] four, five I was Real Doing something frenzy i'll never
[2:35] father what anything US so don't me nothing the history was
[2:39] always so presents and you see. All the trouble is heaving you
[2:46] ship, thea, and I can't have you what I can.
[2:59] This. This is not his father in they.
[3:09] Did they that ? With is a May by danger.
[3:17] Is that right ? Yes.
[3:23] II have to step that I want to be in there is too Family.
[3:41] If you want to do something set up your what did they a look
[3:49] Pretty happy to me in to road and and eighteen eighty 6I
[3:55] gentlean by the name of gotly time là kame by I and you want
[4:00] to the boy want to the boat in Richie can in there and.
[4:13] Sit up on the River in the Soul of Germany.
[4:30] I'm like you to like maintenant that Legacy there is a Great
[4:38] history for a but building Family.
[4:43] You feel like you are a responsability what first and
[5:02] formose what Wes in style ? I'll Great it every workers and
[5:13] if you will late minimum cat in your page with Fifty minutes so
[5:27] where here that. So my grand Mother Brand the
[5:39] ship there from nineteen thirty to to nineteen forty tiny Lady
[5:44] with a would a League and there and the would with you that they
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[6:07] You. And you, grup in central
[6:10] business Dream Family do. You feel like you like you with
[6:27] like. A good see he was in happy and e
[6:40] talk me on the use Day that. People are you Yang people and
[7:20] right for you don't get we would I don't think that this work
[7:26] today work and travel. It's been different Times and,
[7:37] and then, then, then, then, then, then, then there.
[8:01] As a supervisor for not vitch and shipping Company I will
[8:04] castles San good all them I were gently remind it what you think
[8:12] you should you send you are you you get it all you you can not
[8:21] do you should you this that I'm very Great for that.
[8:29] Because it keep me focus, I finish the timeless to Seven
[8:48] live. I'll Yes I am I have don't
[8:59] something different but I'm happy greatest something you
[9:06] know with your this is that is nineteen.
[9:13] Eighty eighty think. That is not only Great thing, I
[9:23] think you have to focus and I pritches focus, focus, focus.
[9:28] For any a cheevement you need to focus I make be Or chanced to
[9:34] you it sheve something is out to Real focus but all the people I
[9:40] met as clients Fantastic and very interist and personality.
[9:59] What you get the World is full of destruction already and many
[10:04] people loose the inbility to focus close to on a target.
[10:11] When you are focus we are the Truman you get it down is is a
[10:15] same is sports Or business Or on Life.
[10:17] Your plans, you tell me that people Dark, successful, we very
[10:23] fuck is people. Do it like noth is defense.
[10:39] In success, you people. There have everyes that that's
[11:07] Access. Wheat people.
[11:51] One portion of the personnality and release it out what I want
[11:56] be about to take you who is to One that I have to many clients
[12:04] on there is aspects of Life end each One of them Hands a Little
[12:16] special focus Or maybe hobby Or. A preference and that's when you
[12:23] see even with them that that I did you Real like that.
[12:41] I can't be sports, I can't be soon.
[12:47] Path of business a can't be Music.
[12:51] It's what the all have One How to tropic I'm when you talk to
[12:59] them about don't stopic you see that you're face Let's up and
[13:04] Day you are you to diffor level. What are you topics that like
[13:10] you a parfum boots ? And myage have for grand truten
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[13:24] should you like that you should you like that I'm not what i'll
[13:32] Real many focus has always been the business bad I do and Joy
[13:39] classical musical loved and when you point eight people and a
[13:46] Rolling boat. I time to roll a putty Fast and
[13:52] then when Day work as a team it's sunly like that taking of
[14:00] Fly and on the very Real occasion look I Go to concert
[14:08] and all the Music Fantastic and Fantastic used Beyond what I
[14:15] will even think of to be. Then I every soft this One
[14:22] moment then that come to get a like a Robin TEAM and if spoken
[14:27] to contact and used and old a Little this come together it's
[14:36] sunly like a different Wall you Sunly I Lost in time and Space
[14:43] and if see in consors. When people with so all track
[14:48] let live for got to club for a minute and I tare you concept a
[14:53] minute everybody is like take in by the Music that Heard it's a
[15:02] long time at that is very special moments and then thing
[15:09] the capul of year. I have a Great in trist in the
[15:12] Ocean protection. We
[15:37] trying. I've the problem the when the
[16:54] get fish I feel streshd. So after very short Perry it you
[17:11] Go back I you see abandons of my Real Life and I can ta you you
[17:18] should Go and visit dies my Real protect to the Real Life Real
[17:30] Life. I Real like to Or anology of a
[17:33] Rolling time and concert. You mansion that minutes where
[17:38] people Forget to club because the Music was so good is this
[17:41] the effect to try to give people when thing do you are for there
[17:45] is a. What is to get with a design is
[17:54] to understand what is it that our clients really looking for
[17:58] what and you want them and Go on that you.
[18:07] For the first time what is finish fullly dressd up to be Or
[18:14] struck Let's what you want and you want then think that very
[18:22] moment wow my good is it's been a long Journey and Times is been
[18:28] a time and. What every pay in anvery problem
[18:36] this is that that is that that. Is that is there is that ?
[19:33] I would never you never himme say all we number One, we 2nd
[19:49] best. Is fantastique, but the past to
[20:07] get there is never happy through the needs.
[20:33] It's it's a Desire to Perfect the process end to multi vad the
[20:44] people that work in an on the sheepyard to try to re better on
[20:55] the next protect on The Last One.
[21:01] What you should try it not to repeat them to work, frankly.
[21:05] Here you are Family business is very successful you Family was
[21:08] very successful How was the relationship to money though in
[21:13] your Family goes are like that very tristing defending on How
[21:18] you growth you're different relation she with that I.
[21:20] Can give with the text book ans I can Ted you I am.
[21:31] More Motor Vated by créating the Perfect product you have to make
[21:40] you compromise and you have to make a decision, save money Or
[21:49] get a right and is never being a this question that we have to
[22:00] get thin. Always the motivation Death we
[22:02] have Family have on the business I'm private lean I have been
[22:07] very bless that I was bond into and Group in a Family which
[22:14] offer that if you have. I don't have to have to have to
[22:41] have to have to have a, not. A my personnal tournation to
[23:04] Real in I Captain private I only.
[23:25] And I give twenty thousand and think like this Let's a very
[23:30] purs no motivation about who to gift to forward course and
[23:39] perpus you give what I do believe that if you if you give
[23:47] with a open mind and an open hard is very.
[23:52] Whating. L'ourson nous parle de ces
[23:54] bateaux depuis tout à l'heure, mais comment vous voulez que
[23:56] j'en achète un si vous êtes pas abonné ?
[23:57] Si vous hackez pas la vidéo ? Non, en vrai il nous a fait une
[24:00] promesse, c'est qu'il nous emmènerait sur le chantier des
[24:01] bateaux l'ourson. Donc si on voit que la vidéo
[24:04] vous a plu, on pourra faire cette vidéo et je pense que ça
[24:06] va être encore plus dingue que la discussion qu'on a avec lui.
[24:08] Je voulais encore vous remercier pour votre soutien.
[24:09] Grâce à vous, on arrive à faire un épisode par semaine qui en
[24:12] plus vous plaise de plus en plus, mais vous êtes toujours
[24:15] 80% à regarder les vidéos sans être abonnés, donc s'il vous
[24:18] plaît oubliez pas de cliquer sur s'abonner, c'est très important
[24:20] pour nous, on voit que notre travoir nous travoir.
[24:23] Merci à vous, on continue. Avec le podcast you relation FIP
[24:28] with a Monaco and the yacht Club, I feel like guitar
[24:31] relation FIP with. We have a Picture of my four for
[24:42] US haveing about in monoke a boat in the nineteen twelve.
[24:46] Night in twelve. Nice Picture.
[24:49] Of Monaco when the dose Days Monaco was so different and we
[25:06] have this Great Picture that we all they.
[25:19] Because of the lightbility of the year, the angels II was in
[25:27] George coming to Monaco, I'm How I gonna not that I'm Monaco is
[25:34] really very much the focus point and the good club.
[25:47] What is it's it boss it boss not comparisant to the your your
[25:50] club and is really a Great meeting point to meet your King
[25:56] and to use it and the same time was really Great I had be on I
[26:07] and pleasure spending Times what the souris hin and he is a grace
[26:15] a porter of. If there of the Oceans with is
[26:18] Foundation anactiv Blue me reen the Wonder Life Project together
[26:24] so and I coming Heart like that. There is in there is to Monaco.
[26:43] But what do you think is the key to Bing success ?
[26:46] Won's your industry ? That is competative industry.
[26:49] How do you stand up Or try to stand up ?
[26:52] You have to. Try.
[26:54] Harder. You have to.
[27:00] We have a Strong from the Engineering.
[27:11] Small of Yorts and and got bigger and the came from the
[27:15] True Yorking Industries and groove we have was came from the
[27:19] Engineering side we have henders of engineers and you have to
[27:26] have I philosophy that is consistende we have the image we
[27:36] take to much bass for the all and give it to the Engine is.
[27:41] All the engineerd we Call the biz Mac Factor you this have to
[27:50] try How was be the for from Technology and you have to come.
[27:56] You have to have in noth Strange to try out New things some Times
[28:04] at Works and some Times that I don't try.
[28:10] That is import. That you that.
[28:28] You push yourself and your people.
[28:40] And that your Island, the resout of the finding and designing The
[28:46] One Yard that the client Reilly on there and there and.
[29:05] Thing. It's SAVE to, but use it's save
[29:11] to oper that that's you. You ?
[29:23] That's it here that I. The technique performance was
[29:40] Flow I did this test and I should as I was a look what did
[29:54] you say did it will say Mother what die shifted they the wait
[30:04] balance by Moving have you wait. From for to have what you can't
[30:14] only only on the seventy meet a Yard Or Fifty meet a Yard.
[30:19] You can't Move twenty tones for aft what you on ?
[30:24] The way and they is that they that.
[30:30] Is in they that. Many have a people what that
[31:08] what he want to because that soft a special probers for the
[31:12] Life sove I will that I am not sheet.
[31:23] With a have to thirty four. What, you're there ?
[31:29] With you have OK when you have three children.
[31:37] The Human Brain forty. In the way you look back you ten
[31:49] to remember the positive and some construction been what in
[32:01] the end, I happy to say look back and.
[32:06] I have positive and happy Memories.
[32:11] Some of the have been very lostmaking what the Brain work
[32:16] that you say that you say. That You's yourself.
[32:37] It's evolving. We are commandly very much and
[32:45] Wolf and to see How we can't make you as more fishing.
[32:53] What I say more fishing you don't wanna Go fast of father
[32:57] bad you want to it cheef the Perfect Life for.
[33:04] A people on board to yord with a less Energy we client so I want
[33:12] set I would Life to be the first your without a come bastion
[33:22] anyion I without e try for that and as I am as I get sea that.
[33:34] And Mike Brant, father and my children, I'll without it try to
[33:39] make it very that you can't Love to the sea so I loved they a.
[33:58] Get to you. Only my Mother who is from the
[34:03] South of drumly from before he ih really meth my father by pure
[34:11] incidence that should in happened I was a Medical Doctor
[34:15] I'm would here I'm on to see try.
[34:21] You had. To have a Doctor for see try.
[34:25] That was the Night in the County.
[34:33] He was the Young Doctor who ? Look at the Guy he is.
[35:02] With looking to, looking for a, looking for a.
[35:11] We have build money. If you by something of that
[35:37] magnitude, you want to fount you.
[35:55] The grave, Walter, this goes to the soage on the York we do
[36:16] everything in the York we work working.
[36:24] Yorks machines machine there important you're need
[36:38] experienced and if you Go from sixty to eighty, eighty to
[36:46] ninety to hinder. You going from Bella play to jet
[36:55] from a light acraft to medium acrcraft Or heavy acraft it's
[37:00] always speak jams and we don't have the pleasure of the acraf
[37:04] industry like the prototype test it and dance that selling number
[37:10] two Or heming to save number One and judge cdiscount because is a
[37:15] page Walking drop. We build Proto Times every time
[37:20] we. And the Heath to function and
[37:23] the Heath to function promised, you can say you know you can Go
[37:33] as fast all think like this, you have to be form a hand and that
[37:39] experience is Great contributor to success.
[37:44] And How long is it take on the rage to builder ?
[37:49] Pending on the size in from for to five and have.
[38:07] Is. This I'll be this I'll be
[38:17] therea. If just thing by the way, but
[38:21] time I'm always really curious aboutin of my guest a the rutin
[38:27] of success of people. Do you have a special routin to
[38:30] open as your day ? I'm use you Wake up Or was I'm
[38:36] my my I don't really have a Daily with teens Simply beacles
[38:45] I'm always ready. You're there I people it in the
[39:21] best are very very substention of money in the hobby the York
[39:27] is a hobby I think the Heath the right want to ask question to
[39:34] see me through very simple I am I am here to make your that it's
[39:42] a Great experience for this spide.
[40:15] We can tare you have to make This Way that there I Love to
[40:43] here. Do you wanna have for White
[40:45] Letta SOFA ? Do you wanna have a so far Or
[40:51] you wanna have a Modern euh design and Peace to see down and
[40:58] How are you Duty is to trance meet Death from a plan that
[41:04] design and mix and to reality and some Times when it's there.
[41:12] What do you take from there ? From they way, what do you take
[41:25] from they for from ? They what ?
[41:35] What did you learn for your plans ?
[41:41] To see them happy is a greater d'inspection.
[41:43] Fast for me is interesting because the generally have much
[41:54] but the Access to information sometimes there show in
[42:04] perpective. That is very and christing
[42:10] become you know we all have news trankeys and you and you and you
[42:16] and you satelly I private to see Or learn about that you can
[42:27] only. If you can only that.
[42:37] If find something that you a Burning four without passion,
[42:41] you will not be good. You have to find something that
[42:46] you really passion and about. I am any this can't be in
[42:55] Engineering. It can't be I can't you can't
[43:02] want to want to did you ? I Ghost when you have passion
[43:08] you be can't really good I don't get it is give it what you that
[43:15] I. That were what we have when the
[43:20] Lost tradition to the podcast with every guest we have a book
[43:24] and we Love you to right in the book a sentence that is.
[43:32] Importal for you. Road when is stat the sheepd and
[43:42] this was be for we hed sofran Media marketing wasn't that
[43:46] wasn't wasn't lead and Technology and quality and Night
[43:53] of this was quit visionarian eighteen seventy five and that
[44:00] is still was used to Day so. If I did fifth years all.
[44:07] Thank you very much and what Let's question if your but
[44:17] skulls speak what Story would tale when ?
[44:19] I was build I don't was feel the Love everything your Day from
[44:28] the people that built me. What in the end, the créated me
[44:38] and sature forum that I can. Cher the Joy would a present to
[44:52] season.

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