# #20 Is South Africa's Creator Economy Doomed?

An episode of [Jaxx Of All Trades](https://invisiblenetwork.ai/podcast/1824411541), 2 Aug 2026, 19 min.

Audio: https://www.buzzsprout.com/2516148/episodes/19586479-20-is-south-africa-s-creator-economy-doomed.mp3

We unpack a conversation that’s been trending online quite a bit lately - audience fatigue with the kind of content we’ve been seeing, and the growing need for creators to show up more authentically and intentionally online. We also dive into what the Dove Creator Collective is contributing to this conversation, and the commitment Dove is making as a brand to support more meaningful storytelling and authentic creator expression. We sit down with Dr Katlego Selikane and Thando Gambushe as they share their perspectives, advice, creator journeys, and insights into the impactful work being done through the Dove Creator Collective.

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