# The Edit with Edward: Curating Style for the Modern Muse

An episode of [The Blume Edit](https://invisiblenetwork.ai/podcast/1819902301), 20 Aug 2025, 49 min.

Audio: https://anchor.fm/s/10609e028/podcast/play/107096822/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-20%2F405960075-44100-2-445a6f9f7398f.mp3

On this episode of The Blume Edit, we’re joined by Edward Maradona - founder of Perth’s cult-favourite streetwear store, Cabinet Noir. From breakdancing to building a fashion institution, Edward shares how culture, confidence, and curation shaped his journey - and why personal style is about so much more than what you wear. Edward Maradona - @edward_maradona Cabinet Noir- @cabinetnoir (00:00) Introduction (00:43) The Monday Enthusiast (05:20) From Dance to Fashion (06:50) Starting Cabinet Noir (08:03) Challenges and Lessons in Business (11:01) Curating a Unique Fashion Experience (16:52) Customer Experience: The Fine Dining Approach (19:44) Fashion Culture in Perth (21:06) Men's Self-Care and Skincare (24:42) Advice for Younger Men on Style and Confidence (27:52) The Evolution of Streetwear (29:38) Navigating Business Trends and Rebranding (37:21) Expanding into Activewear (39:42) The Search for a Signature Product (41:03) Psychic Readings and Personal Insights (48:34) Conclusion and Final Thoughts Instagram - Blume Aesthetics TikTok - Blume Aesthetics Disclaimer – The Blume Edit The content shared on The Blume Edit is for informational and entertainment purposes only and is not medical advice. Views expressed by guests are their own and do not reflect those of Blume Aesthetics. Please consult a qualified professional for personal advice or treatment decisions.

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