# Behind the Brand: Kia, Founder of Blume Aesthetics

An episode of [The Blume Edit](https://invisiblenetwork.ai/podcast/1819902301), 5 Nov 2025, 32 min.

Audio: https://anchor.fm/s/10609e028/podcast/play/110701905/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-5%2F410615035-44100-2-cbf0564aa3078.mp3

In this special episode, we turn the mic around and sit down with the woman behind Blume Aesthetics - founder, cosmetic nurse, and visionary, Kia. From hospital beginnings to building one of Perth’s most in-demand aesthetic clinics, Kia opens up about the journey - the highs, the hustle, and the moments that shaped her as both a business owner and practitioner. We talk about skin trends, client care, leadership, and what it really takes to build a brand that’s become a staple in the beauty and wellness space. 00:00 Introduction to The Blume Edit 00:33 Kia's Journey into Cosmetic Nursing 02:54 Starting Bloom Aesthetics 04:33 Expanding to a Second Clinic 05:50 Designing a Luxury Clinic Experience 06:52 Blume as a Brand and Community 07:50 Common Client Concerns and Trends 14:10 Balancing Professional and Personal Life 16:17 Support Network and Personal Assistant 16:54 Biggest Challenges and Proudest Moments 17:23 Dealing with Competition and Integrity 19:21 Opening the Second Clinic 20:17 Team Dynamics and Patient Experience 21:17 Clinic Values and Specialties 25:27 Launching the Bloom Edit Podcast 29:11 Personal Lessons and Future Vision 31:45 Conclusion and Call to Action Instagram - Blume Aesthetics TikTok - Blume Aesthetics Disclaimer – The Blume Edit The content shared on The Blume Edit is for informational and entertainment purposes only and is not medical advice. Views expressed by guests are their own and do not reflect those of Blume Aesthetics. Please consult a qualified professional for personal advice or treatment decisions.

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