# Inside Publishing’s Big Shakeup: AI, TikTok & the Battle Ahead | The Real Eisman Playbook Episode 34

An episode of [The Real Eisman Playbook](https://invisiblenetwork.ai/podcast/1818671690), 17 Nov 2025, 1 h 02 min.

Audio: https://s.gum.fm/s-68f11b96e82bbb3b231c196b/traffic.megaphone.fm/GBLL9601827852.mp3?updated=1763360523

On this episode of The Real Eisman Playbook, Steve Eisman is joined by Regina Brooks (Serendipity Literary Agency), Jennifer Weis (The Weis Agency), and Anthony Ziccardi (Post Hill Press) to discuss the ever-changing publishing industry. From the influence of BookTok to the increasing use of AI tools, the entire ecosystem is rapidly transforming. The four of them explore their concerns, their hopes, and what the industry might look like in the future. 00:00 - Intro 02:27 - How the Industry Has Changed 09:52 - The Power Shifts Between Agents, Publishers, and Editors 17:52 - What Makes an Unbelievable Book & How Data Factors In 25:30 - How AI Has Changed Everything 36:35 - What We're Most Worried About & Most Excited About 46:07 - The TikTok Effect 49:44 - Distribution & The Future of Publishing 56:15 - Outro Subscribe 👉🏻https://www.youtube.com/@RealEismanPlaybook?sub_confirmation=1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.