# Sporty & Rich Founder & CEO: Emily Oberg – Originality, Nostalgia, & the Real Dream An episode of [The Gstaad Guy Podcast](https://invisiblenetwork.ai/podcast/1815806949), 18 Oct 2026, 1 h 06 min. Audio: https://pscrb.fm/rss/p/traffic.megaphone.fm/GGQ1256602095.mp3 The Gstaad Guy sits down with Emily Oberg, founder and CEO of Sporty & Rich, who turned a Tumblr mood board into one of the most imitated brands in fashion. Before the store on Place des Lices in Saint Tropez, before Selfridges, Lacoste, HΓ΄tel du Cap and Le Bristol, there were twenty sweatshirts she packed and posted herself. Ten years on, she is clear that the stretch in between is the part nobody films, and that the day during lockdown when a single drop did fifteen times its usual figure only reads as a beginning because the decade in front of it is invisible. What follows is an unusually plain account of what the work asks of her. She creates selfishly, on the conviction that you have to know what people will like before they know it themselves, and she romanticises the past without apology, from the O.C. campaign to the Carolyn Bessette shoot in Tribeca four years before anyone else arrived there. She is candid about the rest, that running the company is the least glamorous job inside it, that there is no right decision and only decisions and consequences, and that ninety five percent of this is the work while the outcome lasts a day. What she keeps returning to is originality, having an opinion of your own in a culture built on copying, and protecting the reason you started. She still makes everything for her fifteen year old self, and she still believes the Ralph Lauren line that you have to accomplish your dream before you find out what the real one is. Filmed at The Maybourne Beverly Hills Garden Suite. Chapters: (00:00) Intro πŸŽ™οΈβœ¨ (01:42) The Supreme Line Videos That Started It πŸ§’πŸ“± (03:05) Leaving Kith And Betting On LA 🌴🎲 (04:07) The Idea Was Just A Mood Board πŸ“ŒπŸ’‘ (07:04) A Boutique On Place Des Lices πŸ‡«πŸ‡·πŸ›οΈ (07:42) Ten Years, And The Brands That Called 🀝⏳ (09:30) Why The Word Rich Makes People Flinch πŸ’¬πŸ’° (10:28) Paris, Then Back To LA ✈️🌴 (11:42) Going Digital First, And Why She’d Say Don’t πŸ’»βš οΈ (13:14) When Discovery Became Pay To Play πŸ“‰πŸ’Έ (14:33) The First Touch Of A Product πŸ›οΈβœ¨ (15:51) The Lockdown Day That Changed Everything πŸ“¦πŸ”„ (17:49) Selfridges, And Why It Still Counts 🏬✨ (20:08) Who Sporty & Rich Is Actually For πŸ‘₯🎯 (23:41) What Being A CEO Actually Involves πŸ—‚οΈπŸ’Ό (27:41) The Least Glamorous Job There Is 🧹😏 (29:33) There Is No Right Decision πŸŽ²βš–οΈ (31:30) Dating When The Business Comes First πŸ’πŸ’Ό (32:48) The King Or The Prince? πŸ‘‘πŸ€” (35:41) Observer, Storyteller, Builder πŸ”­πŸ“– (38:31) Why She Hates The Word Creative 🎬❌ (40:10) The World She Wanted To Live In πŸš™πŸŒ (41:25) What People Are Really Chasing πŸ’°πŸ” (43:11) The Rhetoric That Follows Successful Women πŸ—£οΈβš‘ (45:25) The Biological Clock And The Company β±οΈπŸ’Ό (46:58) Setting Boundaries Early 🧱πŸ’ͺ (51:39) And Then What? πŸ§­πŸ’­ (54:57) Choosing To Be The Brand πŸ“Έβœ¨ (56:34) Ralph Lauren And The Real Dream πŸŒ…πŸ‘” (60:30) Γ€ La Poubelle vs. Fantastique πŸ—‘οΈβœ¨ Try Granola for free at: https://www.granola.ai/GSTAADGUY Learn more about your ad choices. Visit megaphone.fm/adchoices Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.