# Charlene Flanagan - Softness, success and burnout

An episode of [IMAGE The Motherload](https://invisiblenetwork.ai/podcast/1806044747), 26 Aug 2025, 54 min.

Audio: https://anchor.fm/s/10f2454a4/podcast/play/115584843/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-16%2F418207726-44100-2-6ec547e9a2da6220.mp3

Charlene Flanagan thought she had to do it all. She co-founded beauty brand Ella & Jo, raised two children and ran herself into burnout. In this episode of IMAGE The Motherload, Charlene joins Dominique McMullan to talk about surviving that season, her mental health struggles and how they led her to redefine everything. She shares why kindness and soundness are her business superpowers, how she’s building a workplace that supports mothers, and why success isn’t worth it if it costs you yourself. This conversation is a reminder that you’re allowed to build your life differently. IMAGE The Motherload is powered by Peugeot and sponsored by its4women, Avoca, Revive Active and Liffey Valley Hosted on Acast. See acast.com/privacy for more information.

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