# Richard Abboud: Building a $4 Billion Business—and a More Ambitious Canada (SPONSORED)

An episode of [In the Money with Amber Kanwar](https://invisiblenetwork.ai/podcast/1790432796), 1 Sep 2026, 31 min.

Audio: https://media.transistor.fm/52685eb3/2d6a0031.mp3

Richard Abboud dropped out of university to pursue entrepreneurship. Today, he’s the Founder & CEO of Forum Asset Management, a $4 billion asset management business—and one of the country’s most vocal advocates for a more ambitious Canada. In the final installment of Can Canada Meet the Moment?, Amber Kanwar sits down with Abboud to trace his journey from running teenage dance venues to building one of Canada’s largest student housing businesses. He explains why Forum is betting on student housing and self-storage, where he sees opportunity in Canadian real estate, and why his investment philosophy starts with finding an “unfair advantage.” He also breaks down how Forum offers investors access to these private-market opportunities through a range of funds designed for different risk appetites and needs for income and growth. But Abboud is also thinking beyond his own business. He founded Shift Canada to help change Canadian culture around risk, innovation and the fear of failure. Its Shift Failure program is taught in junior high and high schools across the country and has reached 600,000 students in three years, encouraging young Canadians to see failure as part of growth rather than something to fear. Shift Canada also tracks Canadians’ willingness to take risks and be ambitious through its Bold Ambition Index. Can Canada become more ambitious, take bigger risks and seize the opportunity in front of it? Abboud believes there’s no reason Canada shouldn’t be at the top of the world—but Canadians need to be willing to speak up, take risks and get on with it. Timestamps 00:00 Intro 00:09 Sponsor message and disclaimer 00:33 Welcome to the final installment of the innovation series 01:01 Richard Abboud’s background and what this conversation covers 01:54 Richard’s origin story and entrepreneurial journey 03:37 First business: teenage dances and early lessons 04:46 From broker to Forum Asset Management 05:22 Forum today: assets, student housing, and self-storage 07:15 Why student housing and self-storage still make sense 08:49 Immigration, population trends, and student housing demand 10:04 How the fund is structured for investors 11:42 Retail investor access and current opportunities 13:07 Long-term outlook for the asset class 14:51 Why Richard got involved in Canadian innovation 15:43 Midlife pause, then back to building 16:38 Canada’s innovation problem and cultural barriers 17:57 Shift Canada and the Shift Failure program 19:00 Teaching kids to embrace failure 21:44 Can Canada celebrate entrepreneurs better? 23:24 Why CEOs are speaking up now 25:26 What still needs to happen in Canada 26:24 Tariffs and consumer confidence 27:03 How the business is adapting 27:37 Fun, hobbies, and travel 29:00 Closing remarks and next episode teaser Sponsors This show is brought to you by Forum Asset Management, presenting sponsor of our Innovation Special: Can Canada Meet the Moment. Learn more at https://forumam.com. Thank you to our partners at ATB Financial. ATB Cormark Capital Markets is a leading North American investment firm providing holistic corporate and capital markets advice and full-service financial solutions. Visit https://ATB.com/inthemoney for more information. For over 25 years, Raymond James has been helping Canadians achieve their financial goals. Visit https://raymondjames.ca today to discover how you can live a life well planned. Thank you to our partners at Hamilton ETFs. For more information visit https://hamiltonetfs.com Support for this podcast is brought to you by EQB – the company behind EQ Bank, Canada’s Challenger Bank. For more information visit https://www.eqbank.ca/ The Closing Bell is sponsored by The Haliburton Post House: private executive retreats in Ontario's Haliburton Highlands. Reserve your Fall 2026 or Spring 2027 dates at The Haliburton Post House. Mention In the Money for $1000 off your reservation! E-mail info@haliburtonposthouse.ca for more information. Links…

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