# Jamie Genevieve Reveals the Turning Point That Launched Her Empire

An episode of [Ladies Who Launch](https://invisiblenetwork.ai/podcast/1787057633), 23 Jul 2025, 1 h 12 min.

Audio: https://sphinx.acast.com/p/open/s/6762dca9d9cd65ec1eb4ee70/e/687ff863fd9acfeba49d91b8/media.mp3

Jamie Genevieve went from working behind a makeup counter in Glasgow to launching VIEVE, one of the UK’s fastest-growing beauty brands. In this episode of Ladies Who Launch, Jamie sits down with Rochelle Humes to share how she turned a love for beauty into a thriving business. From the early days of filming YouTube tutorials after midnight to navigating her first investor pitch, Jamie’s story is packed with grit, self-belief, and smart decisions. She opens up about building a brand during lockdown, learning how to lead, and the power of trusting your instincts. Whether you’re a beauty lover, a budding founder, or simply looking for a dose of inspiration, Jamie’s journey from digital creator to CEO is full of real talk, game-changing insight, and hard-won lessons. If you’ve ever wondered what it really takes to grow a brand from scratch—and do it on your own terms—this conversation is one you won’t want to miss. FOLLOW JAMIE https://www.instagram.com/jamiegenevieve/ Vieve: https://www.instagram.com/vievemuse/ FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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