# Why Do We Celebrate Women On The Way Up, Then Tear Them Down?: Patricia Bright, Sam Faiers & Isobel Lorna | Ladies Who Launch

An episode of [Ladies Who Launch](https://invisiblenetwork.ai/podcast/1787057633), 21 Oct 2026, 1 h 18 min.

Audio: https://sphinx.acast.com/p/open/s/6762dca9d9cd65ec1eb4ee70/e/6ad7bc867d5910319b53853d/media.mp3

For our 100th episode, we're doing something we've never done before: our first ever round table. Rochelle is joined by Patricia Bright, Sam Faiers and Isobel Lorna for an honest conversation about why we celebrate women on the way up, then criticise them once they actually succeed. Together they talk about ambition, money, backlash and the pressure on successful women to stay relatable, from Isobel's viral Agende launch to Patricia's decision to stop sharing her numbers, Sam's journey building Revive, and the double standards that still come with female success. In this episode: • The Agende launch: nearly £500K on day one, and the price backlash that followed • Patricia on sharing her numbers, getting backlash and shutting down, and why she's opening up again • Why people love an underdog until the underdog wins • Sam on being mistaken for just the face of ReVive, and why she hid herself from her own brand • Learning to be proud of your success without feeling unrelatable • Handling trolls and haters, and using criticism as data • Being taken seriously as a woman in business • The double standard for women and men in business • What happens to friendships when your success grows • Why women play down their ambition, and how to stop • "A successful woman should never apologise for..." Whether you're building a business, growing an audience, or just have people around you who struggle with your wins, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Welcome To The 100th Episode Roundtable 03:38 Ioabel’s Launch Price Backlash 09:40 Patricia Defending Women Winning 12:14 Sam Reality TV Stigma 21:10 Should You Hide Success? 30:50 Turning Hate Into Growth 36:51 Being Taken Seriously As A Women In Business 47:30 Facing Pressure To Be Perfect 53:04 Who Funds Your Success? 55:32 Feminine Energy vs Respect 56:24 Money, Hate and Sexism 01:02:08 Finding Your Real Tribe 01:06:13 Stop Playing Small 01:12:10 Never Apologise For Your Success 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW PATRICIA, SAM & ISOBEL Patricia Bright: https://www.instagram.com/patriciabright/ Sam Faiers: https://www.instagram.com/samanthafaiers/ Isobel Lorna: https://www.instagram.com/isobellorna_/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch #LadiesWhoLaunch #LadiesWhoLaunchPodcast #PatriciaBright #SamFaiers #IsobelLorna #RochelleHumes #FemaleFounders #WomenInBusiness #SuccessfulWomen #TallPoppySyndrome #Agende #ReViveCollagen #Episode100 #RoundTable Hosted on Acast. See acast.com/privacy for more information.

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