# Inclusive beauty isn’t a trend, it’s a movement - with Ateh Jewel

An episode of [Ladies Who Launch](https://invisiblenetwork.ai/podcast/1787057633), 7 May 2025, 46 min.

Audio: https://sphinx.acast.com/p/open/s/6762dca9d9cd65ec1eb4ee70/e/681a5c5d69ec805e28842dc9/media.mp3

In this episode of Ladies Who Launch, we’re joined by the radiant and trailblazing Ateh Jewel, award-winning beauty journalist, diversity advocate, and founder of Ateh Jewel Beauty, a brand redefining what inclusive beauty truly means. Ateh shares her journey from working in glossy magazine offices to launching a beauty line that reflects her lifelong mission: to make beauty joyful, accessible, and representative of everyone. With a deep understanding of both the industry and the cultural conversations that shape it, Ateh is using her platform and her products to create lasting change. We talk about building a brand with purpose, challenging outdated beauty standards, and what it takes to launch something meaningful in an industry known for surface-level appeal. Ateh’s story is one of passion, purpose, and power, and it’s exactly why she’s a lady who launched. FOLLOW ATEH Ateh: https://www.instagram.com/atehjewel/ Ateh Jewel Beauty: https://www.instagram.com/atehjewelbeauty/ FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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