# Amanda Baldwin: ‘Raise As Little As You Can, But As Much As You Need’ - The Best CEO Advice You’ll Hear This Year

An episode of [Ladies Who Launch](https://invisiblenetwork.ai/podcast/1787057633), 9 Jul 2025, 42 min.

Audio: https://sphinx.acast.com/p/open/s/6762dca9d9cd65ec1eb4ee70/e/686d0c6f594dfad1a2549aa1/media.mp3

Today’s guest is a beauty industry powerhouse - Amanda Baldwin, the CEO behind not one, but two of the most influential beauty brands of the last decade: Supergoop! and Olaplex. She’s the woman who turned sunscreen into a skincare essential and is now leading one of the most recognisable names in haircare through a bold reinvention. In this episode, Amanda takes us behind the scenes - from leaving a high-powered job in private equity to scaling a start-up that changed how we protect our skin, to navigating the complexities of taking over a billion-dollar brand in a competitive, ever-evolving market. We talk career pivots, storytelling strategy, raising capital, building great teams and why your 8-year-old self might already know your dream career. Whether you're a beauty founder, CEO-in-the-making, or just obsessed with brand building, this is a masterclass you don’t want to miss. FOLLOW OLAPLEX https://www.instagram.com/olaplex/ FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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