# “Go After Your Dreams” Bernicia Boateng on Building Enoléh and Never Holding Back

An episode of [Ladies Who Launch](https://invisiblenetwork.ai/podcast/1787057633), 15 Apr 2026, 1 h 06 min.

Audio: https://sphinx.acast.com/p/open/s/6762dca9d9cd65ec1eb4ee70/e/69de7f108424efe84cdb7327/media.mp3

In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space. In this episode, we cover: • The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever before • What self-belief actually looks like in practice • The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aesthetics • The behind-the-scenes of building Enoléh, the team, the challenges, and the dream Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Bernicia 02:05 From makeup to wider mission 06:22 Gaining confidence 11:25 Building repeat customers and loyalty 13:56 Why wigs matter 20:45 Building a fashion forward brand 25:42 Launching with a business partner 31:51 The ‘Just Do It’ mission 40:13 Smart category strategy 41:22 Quality over ego 43:30 Bernicia’s 2 year vision 45:58 Dream retail partners 47:23 Business non-negotiables 49:30 Quickfire habits & lessons 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW BERNICIA Instagram: https://www.instagram.com/berniciaboateng/ TikTok: https://www.tiktok.com/@realberniciaboateng Enoléh: https://www.instagram.com/enoleh/ FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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