# From Cold Emails to Landing Oprah’s List: Courtney Toll on Building Nori Into an Eight-Figure Brand

An episode of [Bare it All](https://invisiblenetwork.ai/podcast/1783563506), 6 May 2025, 50 min.

Audio: https://anchor.fm/s/fe49da64/podcast/play/102210368/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-4-5%2F399644365-44100-2-7697d27dc7486.mp3

On this week’s episode, Brittany Lo sits down with Courtney Toll, co-founder and CEO of Nori—the wrinkle-removing clothing care brand that’s taking the internet (and Oprah’s list!) by storm. Courtney shares how a lack of an ironing board and a little creativity sparked the idea for Nori, and how she went from cold-emailing founders for advice to running an eight-figure business. They chat about the power of a well-crafted email, the realities of fundraising without experience, and how founders can grow a business and still have a life. Expect insights on product-market fit, TikTok ads, brand-building, and Courtney’s refreshingly real approach to startup life.

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