# The Truth About Building in Africa — Strategies That Work With Moses B Arthur

An episode of [The Peswa Podcast](https://invisiblenetwork.ai/podcast/1781537541), 24 Nov 2025, 1 h 43 min.

Audio: https://anchor.fm/s/110e1ce70/podcast/play/117753111/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-31%2F421135830-44100-1-5b9a613cc4f8ea15.mp3

Send a text From humble beginnings to building Afrimart Atlantic and rising as one of Ghana’s youngest real estate moguls, Moses B. Arthur’s journey is anything but ordinary. In this powerful episode of The Peswa Podcast, Moses opens up about: •His early childhood and the defining moments that shaped his ambition •The mindset shifts that pushed him into entrepreneurship •The birth and growth of Afrimart Atlantic Limited •How he built a multi-sector business portfolio before turning 30 •Branding, leadership, risk-taking, and his philosophy on creating long-term value •The realities of real estate development in Ghana and Africa Whether you’re an aspiring entrepreneur, a dreamer looking for direction, or someone who loves transformational stories — this conversation will challenge, inspire, and equip you. Watch the inspiring journey from struggle to success. Episode out now — link in bio. Empower your business with fast, secure, and seamless global transactions. 🔗 Start today at WeWire.com 📩 Connect with us: • Follow Bill on Instagram: @billcobbinah • Follow us on all socials: @thepeswa 📢 Subscribe The Peswa on all Platforms: https://linktr.ee/thepeswa Don’t forget to like, comment, and subscribe for more conversations like this! The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog... Listen on: Apple Podcasts Support the show

## Transcript

[0:00] You barely undertaking $1,000,000 projects, right?
[0:05] Where did this audacity come from?
[0:08] I came to a place to understand that the size of your action is
[0:11] much more important than the size of your dream.
[0:14] And the thing with that mindset is lots of people are dreaming,
[0:19] lots of people want to do big things, but few are taking the
[0:22] necessary action. But from university my sophomore
[0:24] year, I started something, it failed.
[0:26] After uni I started, I did another thing.
[0:28] It failed. All of those journeys of my
[0:31] becoming. I think the reality hit me when
[0:33] I met a man called Ubon King. How do I get access to this man?
[0:37] So I noticed he was intact and I was like, OK, I'll just try and
[0:40] break the protocol of the people who had held and the security.
[0:43] So I tried to put my head on that and one one of them used
[0:46] his elbow to hit my neck. So I screamed on top of my
[0:49] voice, I said, Sir, I came all the way from Ghana to see you.
[0:54] So he turned, it's just a matter of time.
[0:55] We may have started from a car, but soon we should be doing
[0:59] development at the height of the Benghazis in Dubai and stuff
[1:02] like that. There are three rules, the real
[1:03] estate location, location, location, rule one, location,
[1:07] rule 2, location, rule 3, location.
[1:09] So where you're building is very important.
[1:10] He who wants to be great amongst you myself is the biggest
[1:14] business advice ever. So think service with your
[1:19] business and how it blesses humanity.
[1:21] To make a million, bless a million.
[1:24] To make a million, 7 million. Why are people exploring
[1:27] affordable housing fund? I mean, affordable is realistic
[1:29] by me. Mass demand because there's a
[1:32] huge deficit in the market. Why it's like developers looking
[1:36] in that direction. Hello community, thanks for
[1:44] tuning in again. The conversation you're about to
[1:46] listen to is with Moses Brent to author NBA.
[1:49] Moses is the CEO for Afrimat Atlantic.
[1:52] It's a luxury realistic company in Ghana.
[1:54] The fascinating thing is that Moses is, it's not even 30 years
[1:57] and he's embarking on really, really audacious projects.
[2:01] He calls himself an enigma, a mogul and the man.
[2:06] And we explored all those 3 strands in this conversation.
[2:08] I hope you enjoyed it as much as I did.
[2:11] I'm not sure it means just build something.
[2:13] And don't forget to subscribe. Thanks, Moses.
[2:16] Thanks for coming. I'm starting.
[2:19] Yeah, starting. The funny thing it was everybody
[2:22] seems surprised when I. When is it you?
[2:25] Started, you started. It's like cut off guard.
[2:28] I guess that's the intense. But I've really been looking
[2:30] forward to this conversation and this.
[2:34] I think the studio today is kind of full because there are a
[2:36] couple of like fans who want to come in.
[2:38] Hey, you pressure, all right. Yeah.
[2:42] So Moses, you're 29, right? And you have two major luxury
[2:50] real estate development projects going.
[2:54] You are the CEO for Afrimat Atlantic and you're about
[2:59] providing luxury real estate developments to, you know,
[3:03] people in this country. If we're 29 year old, I mean,
[3:06] you're going to touch on other things you've done.
[3:09] That's really impressive, right? And so for me, I want to ask you
[3:13] that first I want to ask you is that all points in your life did
[3:17] you see this life you're living now?
[3:20] So as has probably become obvious, we have an ongoing
[3:22] partnership with B wire. We wire to B to B cross-border
[3:25] payment platform for businesses. And since we are on the mission
[3:30] to encourage people to build and build world class businesses, we
[3:33] are also on the quest to bring you resources and tools and we
[3:36] think we were is that tool that will help you a local merchant
[3:39] to local business person to do business globally, right.
[3:42] So connect to be wire to be wire.com today.
[3:46] Thanks. All right, thank you.
[3:50] Thank you for having me on the personal podcast.
[3:53] And I think yourself and the team are being amazing.
[3:56] Thank you. And I know that it's just going
[3:59] to get bigger and better. And for me, who is always
[4:03] excited about seeing people becoming better versions of
[4:05] themselves, I get very much excited when I see platforms
[4:09] like this. Because by extension, people can
[4:13] glean from the stories of other people.
[4:15] There's a scene that success leaves it's clues, so you get
[4:19] the opportunity to glean from the lessons of other people and
[4:23] be blessed. I think my favorite episode so
[4:25] far has been the one with Captain.
[4:29] It was, it was it was a very lengthy 1.
[4:32] And I'm like, you have to be hungry for something, you know,
[4:36] for you to want to stick that long.
[4:38] Yeah. And that's like my favorite
[4:40] episode, maybe because, you know, I'm hungry.
[4:44] So I think it's most people's favorite and when I speak to
[4:46] people, they're like, it's their favorite episode.
[4:49] Back story to that particular episode, I woke up that morning
[4:54] because you had already got in touch with his team and we're
[4:58] not sure when he was going to give us a deeds, right?
[5:01] So I woke up that morning in typical fashion.
[5:02] My phone was on DND in the morning and I saw like about 10
[5:06] missed calls from Dick and Clenham.
[5:09] Then they called me and I, like Captain said we should.
[5:11] He wants to do 11 AM this morning and I'm up this like
[5:14] 9:00 AM in the morning. Where did he go from here?
[5:19] Yeah. And I almost wanted us to
[5:20] postpone that. And it turned out to be like,
[5:22] you know, people's favorite episode so far.
[5:25] It it it has been my favorite episode Lent a lot.
[5:28] It's it's different when you're seeing life through the lenses
[5:31] of people who have walked the path.
[5:33] Yeah, the kind of things you glean from them is very
[5:36] different. So kudos to you and the team.
[5:39] You guys are being amazing. Back to your question, at what
[5:42] point did I feel like I'm leaving this?
[5:45] It's interesting because 2/2 of my friends one says that I feel
[5:51] like you're growing so much at such a certain pace that you
[5:55] don't really have time to leave in the moment and then
[6:00] experience what's happening all around you.
[6:03] And I think that from time to time, the thing about success is
[6:08] that the next level you want to get to.
[6:11] Success is like a breath of fresh air and the next air
[6:16] you're breathing in now, the next air I'm breathing in now is
[6:18] more important than the one we just exhaled out literally.
[6:21] So that's how success it's like, it's like the next thing you
[6:25] want to do comes in and then it's sort of like fools you
[6:29] because you've already accomplished what you probably
[6:31] wanted to accomplish. So at what point lately what I'm
[6:34] doing is that I'm being very intentional with my life in the
[6:38] sense that I would constantly take time off and then breathe
[6:43] it all in, take time off and then just reflect and then just
[6:47] say thank you for half, half come.
[6:50] Thank you for not giving up. Thank you for weathering the
[6:53] storms and everything. So I don't think it ever gets to
[6:56] that moment for me where I, I sometimes feels like a dream.
[7:02] And then sometimes you wake up because the realities will hit
[7:05] you. You know, it's not a dream yet.
[7:06] So lately what I'm doing is I'm just being intentional.
[7:10] Just reflect. Thank God for the process.
[7:12] Thank God for the journey. That's why.
[7:13] And then keep choking milestones and the things that we want to
[7:17] keep doing. Yeah.
[7:18] Yeah, but like in, in the past, like what?
[7:20] At what point in the past? Maybe it was it 3 years ago.
[7:24] Was it 4 years ago that you said you saw yourself building
[7:27] property? When it comes to when it comes
[7:31] to me as a pressing, and I've always been that guy who is like
[7:35] right from my sophomore year in university, I've always been
[7:39] that guy who's like looking out for opportunities, what to do
[7:43] next and stuff like that. And so, and I would always tell
[7:47] friends that I know I'd be somebody great some way, somehow
[7:50] I just know I'd be somebody great.
[7:51] I, I don't know how because for me, my, my, my work is to think
[7:57] of what I want to do, execute it.
[7:59] And sometimes even how you go about execution, you live with
[8:02] an intelligence that's greater than you, which is God.
[8:04] And then God will order your steps, though you play your
[8:07] part. So for me, real estate as a
[8:10] conversation, I think as far back as like 2020 post COVID,
[8:16] the whole of 2020, I was stuck in Nigeria because I've gone to
[8:20] do some work, it didn't happen. And then came back to Ghana that
[8:24] year and we had, I had a company then called Large Group LLC
[8:28] doesn't operate any longer. And one of the subsidiaries of
[8:31] Large Group LLC was Emerald Holdings.
[8:33] Now Emerald Holdings was a real estate company.
[8:37] And you know, at that point I decided to do something for
[8:41] myself in real estate and with Emerald Holdings we started
[8:47] considering doing something maybe from an entertainment
[8:50] side. So we decided to go into
[8:52] building of a lounge and it didn't work.
[8:55] It failed drastically. Now that Emerald holdings
[8:58] conversation led to led me to having a real estate discussion
[9:03] with my Co founder who is Oscar. And Oscar has been like, like
[9:09] one of the I recently made a post, I said every leader needs
[9:13] a Modica in their life. And so Oscar's like that Modica
[9:16] in my life. I've known him over 15 years or
[9:19] almost 15 years. Like he's been that that person.
[9:22] So Oscar's like in my office were talking.
[9:25] He's like, oh, he's considered because he came from a fashion
[9:28] background. So all the clothes you see me
[9:31] where he makes them, including the one you saw the UPSC
[9:34] program, his company makes them. So it's called Oscar Davis Koto.
[9:36] So Oscar comes in and he's like, he's at that point where he
[9:40] wants to transition and no longer just do fashion.
[9:43] He wants to do real estate. And I'm like, Can you believe
[9:47] I've been like going back and forth on this?
[9:49] So at that point, and one of the things intuitively I've always
[9:53] known is that I know that one of the things I'm supposed to be on
[9:58] this earth to do is to build partnerships for me is always
[10:01] partnerships over over competition, collaboration over
[10:04] competition. The reason being that I've
[10:06] observed something with Nigerians and Nigerian would
[10:09] walk into a room with 10 people to make a deal of 10 billion so
[10:12] that everybody gets a piece of the pie, but the average
[10:15] Ghanaian walking alone and lose it and doesn't care.
[10:17] So for me, I've always looked at and of course if you think about
[10:21] it, if you look at the best performing companies in the
[10:24] world, the people who are you know, known for them in terms of
[10:28] personal brand fronts, they own pretty much very little of the
[10:31] of the pie. But you see, 1% of a billion is
[10:33] better than 100% of 0. So you would want to do that.
[10:37] So I had that conversation with Oscar there and there in my
[10:39] office that that day we came up with the name a Fremont
[10:43] Atlantic. So Oscar is frame pong, I'm
[10:45] Atta. So we came up with Frame FRIM,
[10:49] then Art, then we got Fremont, then we're like there are three
[10:53] partners in the business. So we brought God.
[10:56] The reason being that both of us are Kingdom people and we
[10:59] subscribe to the same things when it comes to faith.
[11:01] And for me as a person, I believe that the greatest
[11:04] entrepreneur to ever do it is God.
[11:06] He built a business in six days. He retired on the 7th day.
[11:10] It's been 2000 plus years. He has 8 billion people working
[11:13] for him. His system hasn't crashed.
[11:15] Even when it felt like Satan wanted to do something, he still
[11:18] manoeuvred his way around it. So I'm like, you want to you
[11:20] want to think of strategy long term.
[11:22] You want to think of building something the longest you go
[11:25] back to God. And so we introduce the A to
[11:27] represent alpha English. You say alpha and Omega in
[11:31] Hebrew. You say I left half.
[11:32] So we brought a. So that's how come we got a free
[11:35] math and Atlantic because we're like, we want to do development
[11:39] at a certain scale and we're trusting God for the grace and
[11:42] the capacity to do that. And so we brought Atlantic just
[11:46] to say that it's just a matter of time.
[11:48] We may have started from a car, but soon we should be doing
[11:51] developments at the heights of the Benghazis in Dubai and stuff
[11:54] like that. And so that's where the whole
[11:56] thing started from. And when we registered the
[11:59] company, we're like, how do we start?
[12:01] And brother, trust me, it was crazy like you go about because
[12:05] again, you want to get the real estate location, location,
[12:08] location rule one location rule 2 location rule 3 location.
[12:12] So where you're building is very important and I understand that
[12:15] from a scripture standpoint to because the Bible said that and
[12:19] you shall be like a tree planted by rivers of living waters.
[12:22] Why is a tree planted by the river advantageous position in
[12:25] strategic connection? Because the river becomes a
[12:29] source of nourishment for the tree.
[12:31] So again, your location for your development is like very
[12:34] important. You want to put it at a place
[12:35] where it will sell and those places are very, very expensive.
[12:40] So for us, we started off building for people in Kumasi.
[12:44] Oscar at the time knew some people would try it off If you I
[12:47] think now I've archived it, but maybe on my page would go there.
[12:50] We should have nothing really was picking up.
[12:54] We came in at some point decided to help people sell, but at the
[12:57] very cover wanted to do, wanted to do our own developments.
[13:00] And so the whole real estate conversations like from 2020,
[13:05] we've always wanted to do that. And people followed my body of
[13:08] work know that I started something.
[13:11] Open Sesame was a lounge in Field, but in our current
[13:15] development, Solar residence, there's a lounge in there.
[13:18] And I'm naming it Open Sesame because division is bad for an
[13:21] appointed time will surely come to pass.
[13:23] You failed doesn't mean you're a failure.
[13:24] Yeah. And I picked my lessons from
[13:26] those places, all my scars, as a badge of Anna.
[13:29] And we've been pushing. We've been pushing.
[13:31] And so that's where the whole real estate conversation came
[13:34] in. Yeah, 2020.
[13:35] Interesting, so I gather you studied development planning?
[13:38] Yes, AST too, I gave you come back to that.
[13:42] It's good. You mentioned partnerships and
[13:44] like the power of partnerships in business.
[13:45] I think it's something I've come to appreciate very dearly lately
[13:50] and what you mentioned with your friend and adding God, you know,
[13:54] Ecclesiastes 412 the two kind of a combat and the three is trying
[13:57] to quite kind of be broken. Absolutely.
[13:59] So it's good. And so now I'm wondering you're,
[14:03] you're barely undertaking $1,000,000 projects, right?
[14:09] Where did this audacity come from?
[14:11] You know, because I know you're, you're born in Inchi, back
[14:15] backwater. You know.
[14:18] Where did it start? From where?
[14:19] Parents. Entrepreneurs.
[14:21] So my, my mother is, my dad is more structure.
[14:25] He's more like system, system, system.
[14:27] So he works in a gold company. My, my mother is more
[14:31] entrepreneurial, you know, but audacity for me is, I think that
[14:36] as I grew as a young man understanding the tenets of life
[14:40] and how things, you know, evolved, I came to a place to
[14:44] understand that the size of your action is much more important
[14:48] than the size of your dream. So the size of your action is
[14:54] much more important than the size of your dream.
[14:57] At the end of the day, life is hard, whether you like it or
[15:00] not. Life is spiritual, life is hard,
[15:02] and The thing is that there's a constant in there when it comes
[15:07] to life. There's a constant cost.
[15:09] It's called suffering. So you choose how you want to
[15:12] suffer. If you're going to suffer for a
[15:14] bigger dream, it's the same as suffering for a smaller dream.
[15:16] Still suffering. You'd suffer whatever thing you
[15:18] want to achieve, whatever thing you want to do, you'd go through
[15:21] some form of suffering. So suffering is a fixed cost of
[15:25] life. And the thing with that mindset
[15:28] is lots of people are dreaming. Loads of people want to do big
[15:32] things, but few are taking the necessary action.
[15:35] For every skill, for every dream, for every vision that you
[15:38] want to do, there is a requisite amount of action and volume of
[15:42] work you need to put in for you to be able to achieve that.
[15:45] And so for instance, you and I are having this conversation
[15:48] today. People are going to be blessed
[15:49] by it. Millions of people are going to
[15:51] subscribe later. But for you to get to the diary
[15:53] of a CEO level, there must be the volume of work that Steve
[15:57] has put in that you're also ready to put in for you to hit
[16:00] that level. And so for me, university all
[16:04] through till you know, I, I became conscious as a young
[16:08] cause from university. My sophomore year, I started
[16:10] something, it failed after uni, I started, I did another thing,
[16:13] it failed. All of those journeys of my
[16:16] becoming. I think the reality hit me when
[16:18] I met a man called Ubon King because he made me understand
[16:21] that everything you see in the front end is engineered in the
[16:25] back end. And he said to me, the back end
[16:27] is work, the back end is action, the back end is putting in
[16:30] there. So for me, that audacity, I
[16:35] always say Ubon King is that man God brought into my life to call
[16:37] for the greatness out of me because I always knew I had it.
[16:40] I always knew I could do something.
[16:41] But it's like there's that subtle voice that tells you who
[16:46] in your family has done it. There's that subtle voice that
[16:48] tells you your friends will talk.
[16:51] People would say you can't do this.
[16:52] People would say you can't do that.
[16:53] So I just came to that room of understanding and I'm like, you
[16:57] know what? For everything I want to do, I
[16:59] just need to understand what amount of work must start
[17:01] putting. So other things I tell my
[17:03] friends is there's no out of envy me about anything I do.
[17:06] I don't envy any man because the guy who is doing the things I
[17:10] want to do is not water that's flowing into him is blood.
[17:14] The blood is not green, is not blue, is red.
[17:17] So at the end of the day, is he a man like me?
[17:19] Is he doing the things I'm doing?
[17:20] Then what's the science behind what he's doing?
[17:23] If he can teach the science of what he's doing and I can learn
[17:26] it, I'll apply myself to it. Because for most people, they
[17:29] learn, but they don't apply themselves to the things they're
[17:31] learning. So I'd apply myself to it and
[17:33] then I'll put in the work and then get the results.
[17:35] And so for me, that's where the whole thing came from.
[17:39] And when I came into that understanding, I'm like, for
[17:42] everything we want to do, we need to put in the work, We need
[17:45] to increase the effort. So for me, I'm all about don't
[17:48] decrease the goal, increase the effort that you need to put in
[17:51] to hit the goal. So we set a target, we want to
[17:55] do this, OK, how do we achieve this?
[17:58] What amount of work must we put in to achieve it?
[18:01] And you see the thing with the mind is the moment you start
[18:04] conditioning it like that, it finds ways for you now because
[18:08] you need to put in effort. You now go out, you now try to
[18:12] strike the right partnerships. You now want to.
[18:14] It's like you become somebody who is like a seeker.
[18:17] It's like you're on a certain quest.
[18:18] Till you hit that milestone, you're not OK.
[18:21] Till you hit that milestone, you are not, you're not satisfied.
[18:25] So you keep going. You keep going.
[18:26] And so that's where the audacity has come from.
[18:30] And over time, one of the things is faith.
[18:34] If you express your faith because faith is unseen.
[18:38] God calls a man called Abraham to come out from his people, his
[18:43] kindred to a land. He'll show him.
[18:45] And Can you imagine there was no Google map in Abraham's time for
[18:48] him to know that we're going here?
[18:50] God says out to a land, I'll show you nothing, you could have
[18:52] died. But a guy steps out in faith.
[18:55] No wonder he's called a friend of God.
[18:56] And Christianity is a faith thing.
[18:59] So he steps out in faith and then the outcome of his life is
[19:03] evident. According to the principle of
[19:05] first mentioned in the Scriptures, the first person to
[19:07] be called very rich in the Bible is Abraham.
[19:11] So the first person in the scriptures to be called very
[19:13] rich is Abraham. So the guy steps out and feet
[19:17] and it is accorded to him. And I think Genesis chapter 12
[19:19] or 13 very rich. I'm like, OK, what's what's in
[19:22] there? So which is to say that life
[19:25] will reward you at the measure of your audacity and feet.
[19:28] And I think we faith is that when you do one thing and OK, I
[19:34] want to put together an event 10 people come.
[19:36] OK, what you've done is you've exercised your faith.
[19:40] Now 10 people coming for your program will not be something
[19:43] difficult for you to do. When I did the UPSC program, one
[19:46] of my mentees came to were having a conversation and I said
[19:49] to him, what you're seeing is years of work.
[19:52] And I said something to him that if I told you I did a master
[19:55] class at one point in time in my journey and nobody turned up,
[19:58] would you believe I put together a whole master class?
[20:02] Paid for a venue, did a flyer, nobody came.
[20:06] That day was only it was only me and the team in the room and
[20:10] nobody came. But here we are to be years
[20:13] later and the results are different because we've come to
[20:16] understand the processes of becoming and all of that.
[20:19] So when you exercise your feet, the next thing is, is like
[20:25] trying to do an apartment. If you build an apartment of
[20:29] five stories and you deliver to clients and you touch a
[20:34] townhouse, A townhouse will feel small.
[20:36] OK, because the fit for a townhouse is not the fit for an
[20:39] apartment. So when you touch a townhouse,
[20:42] if you did an apartment that was probably 600 square foot per
[20:45] slap, and you're probably spending 25 to $40,000 casting
[20:50] the slap. And then now you come to a
[20:52] townhouse where you'd finish your foundation, you cast your
[20:55] slap. Like, OK, that square.
[20:57] Yeah, that square meter is not, is not as big as that of, you
[21:01] know. So unless you probably decide
[21:03] that you're going to do an apartment of 10 stories, this is
[21:06] bigger than your 5 S, The fit you need for 10 is not what you
[21:10] need for 5 S. That's what I've come to realize
[21:12] that at every point in time, whatever vision I set my mind to
[21:16] that by the grace of God and a lot of effort and intentionality
[21:21] I accomplished, I realized that to do the next thing, I was
[21:24] like, OK, you have faith for this.
[21:26] So now stretch and do this. You have faith for this.
[21:29] So now stretch and do this. You have faith for this, now
[21:31] stretch and do this. And that's why the Bible says
[21:33] the part of the righteous will keep shining brighter and
[21:36] brighter and you move from one level of glory to the other.
[21:38] You are not supposed to go from glory to shame or glory to them.
[21:42] It has to keep going. And so that's where for me, it's
[21:44] been and at every point in time, I'm like, like the dream doesn't
[21:47] matter. What efforts do I need to put in
[21:50] the dream doesn't matter. Because at the end of the day,
[21:52] people celebrate the, the efforts, the, the evidence of
[21:56] the efforts more than the dream. And the evidence of the efforts
[21:59] will validate the dream too. You know, So pretty much that's
[22:02] it. Hello community so as our team,
[22:06] we go to great lengths to bring you this content every week and
[22:10] the best way to support what we do is to subscribe so kindly I'm
[22:14] employing you hit the subscribe by saying comment if possible
[22:17] and share with a friend. Thank you.
[22:19] Now I want to take take care, Theresa back a little, OK.
[22:23] You know, you sound like a man of Scripture.
[22:26] So I speak Scripture language. The point the point where your
[22:30] head rise up and walk. So you're born in Enchi.
[22:34] Where did you go to school? So you want to go into my school
[22:38] days. So I, I was born in Enchi.
[22:41] My dad, my dad did well for us. I always say that environment is
[22:46] very important. My dad did very well for us.
[22:49] He moved to a car and in a car started going to a school called
[22:55] Top grade and fintechs. Yeah.
[22:58] I don't, I don't know if it exists any longer.
[23:00] And then that was like, you know, primaries.
[23:02] And then I moved from top grade to elect school.
[23:05] Elect school. I think elect school is still in
[23:07] operation because we're the first batch of people who wrote
[23:10] BC in elect school. Yeah.
[23:12] So we went to, I went to elect school and then I moved from
[23:16] elect school to Anglican Senior High School.
[23:21] Yes. So I moved from elect school to
[23:24] Anglican Senior High School, Kumasi Anglican Supercas,
[23:27] disciples, no science. Yeah.
[23:30] So I moved from there and then from Kumasi Anglican Senior High
[23:35] to Kenya, see where I did PSC development planning and then
[23:38] from there to UPSC for Miami in Branson Communications and then
[23:42] on to the next ones. What influenced the decision to
[23:45] do the Branson Communications? So interestingly, in Senior High
[23:48] School, I did visual arts. A lot of people don't know this.
[23:52] So in in Senior High School I did visual arts and then in uni
[23:56] I did development planning and then brands and communication.
[24:01] Brands and communications because first of a greater part
[24:04] of what I do is communication and client and I'm building
[24:07] brands that will last. So brands and communications
[24:10] first. Of course, there are other
[24:11] programs that I'll take because of the expanse of what I want to
[24:15] do. So definitely in the coming
[24:17] years there'll be programs that I'll be taking.
[24:19] That's because knowledge is very important to every dimension you
[24:23] want to, you know, get to. And so that's what informed like
[24:26] brands and communication and interestingly the things that I
[24:30] learnt from brands and communications.
[24:33] And also because overtime I had built a personal brand of things
[24:36] I had learned, but I didn't really have a certification Yeah
[24:40] for it. So those things that I learned
[24:43] in UPSC, by the grace of God, I used them very much in my line
[24:48] of business and everything. It's informed a lot of things
[24:50] that we execute and we put out so pretty much top grade elect
[24:54] school, elect school, Kumasi Anglican, Senior High, then
[24:58] Kenya C and then UPSC and then on to the next.
[25:02] So that's been like my. Education, because I'm curious
[25:04] about why you decide to do visual arts in Senior High
[25:06] School. Because most people who decide
[25:08] to do visual arts have a certain inclined towards like the
[25:10] creative, you know, they could draw or they could.
[25:14] What was that the thing for you? Yeah, I can draw.
[25:17] OK. Yeah, I can draw my my wife says
[25:21] that where has all your drawing skills and all your, you know,
[25:24] because went to the same Senior High School together.
[25:26] So she's like, yeah. So you met.
[25:29] So you met here. So we've been friends from
[25:31] there. So yeah, that's why I got to
[25:33] know her. So it's like in, in, in Senior
[25:36] High School, you, you had all of these drawing skills and stuff
[25:38] like that. And like, whereas like, you
[25:40] know, I'm like, I'm using it in different ways because it
[25:44] informs I, for me, I don't know about others, but in my opinion,
[25:50] everybody who is doing something amazing as a creator, be whether
[25:56] you work for someone as an entrepreneur or you work for
[25:58] yourself as an entrepreneur, you, you are a creator in
[26:01] somewhat. So for me, I see my world as
[26:05] like the world of an artist. That's how my world always
[26:08] comes. And is the reason you were
[26:10] asking me earlier, why do I call myself Enigma and all of that?
[26:13] Because there's, there's a certain perception I have of the
[26:16] world and that informed visual art and it made me appreciate a
[26:20] lot of things when it comes to color and stuff like that.
[26:22] And interestingly, everything that I've learned, like in my
[26:25] journey, some ways I'm, it comes to play, you know, a very key
[26:28] role because I'm not an architect, but I'm able to tell
[26:31] the architect to do this, do that, do that.
[26:33] And sometimes they're like, where is this knowledge coming
[26:35] from? Atlantic development, planning,
[26:37] you get it. So all of those things come in
[26:40] some way somehow to come and feed it.
[26:42] Sometimes their team is able to design something like there's no
[26:47] visual hierarchy. What you've done, like visual
[26:49] hierarchy. Where did you hear from?
[26:50] And they don't know that I'm coming from a visual arts
[26:53] background, you know, So those are those.
[26:56] And I remember one of my friends like the way you're always even
[27:00] from like he's known me from primary.
[27:02] So it's like you, you've been like, you want to do business,
[27:05] you want to do business. Why visual art?
[27:07] Visual idea want? To be from aiding business in
[27:10] Jesus. No, I used to talk about it.
[27:12] OK, Yeah. So I I had the opportunity to
[27:15] read very early and not because maybe in our home there are like
[27:18] lots of books, but the school will take us to a library.
[27:22] I think it was at Tema or so. So that's when I started reading
[27:25] books and it blighting, started reading novels, came to read
[27:28] some business. I was like, oh, so there are
[27:31] business people, you know, they're like that where you can,
[27:34] you know, do business. So I started one of my friends
[27:37] that owe me there. I wanted to do business.
[27:38] I wanted to do business. So when I think I was going to
[27:41] Anglicans and I was going, he was going to his infancy Pima so
[27:44] and he was like, Hey, me that I say, I want to do business
[27:48] sometime. I go and read business.
[27:49] Why are you going to read visual?
[27:50] As you know, I'm like, it's still a means to an end, you
[27:53] know, So and I I decided to and then also because I think I also
[27:57] wanted to define a setting or there's this thing that visual
[28:00] students are not serious. Visual students can make it in
[28:03] life. So I'm like, no, we'll be
[28:06] serious. We'll get it done.
[28:07] We'll put in the work, you know, so we did.
[28:11] It leads me to it's good to mention, I mean prior
[28:13] conversation on the websites. It's the three are defined by
[28:17] three words versus B Brintu, Arthur and the enigma, the
[28:24] mogul, the man. So now I'm curious.
[28:28] Probably. Research well.
[28:30] Detection the three words enigma I mean detached on it.
[28:35] What? Why?
[28:35] Why? Why do you think you you want
[28:37] Enigma? I come off mysterious.
[28:44] I come off grossly misunderstood.
[28:48] Yeah. And I, I remember when we put
[28:52] together my first website, I think that was like 2021.
[28:56] Yeah, 2021 we put together like my first website and then we
[29:00] have updated it. So when we're updating the
[29:02] things like should we create a script for you?
[29:05] Because the first one we created your script, I'm like, no, I'm
[29:09] in a setting room of consciousness.
[29:10] Let me write about myself and give to you guys.
[29:12] So I remember Nathan was like enigma.
[29:16] I'm like, yeah, because at that point in time, I'd looked at my
[29:19] life and I'm like, oftentimes I've been very much
[29:23] misunderstood because maybe sometimes people are like,
[29:26] you're too ambitious, you're too young.
[29:30] Why do you want to do this? Why do you want to do that?
[29:33] So for me, it's that. And again, is because at the end
[29:37] of the day, people project their insecurities and their fears,
[29:43] probably of things that they've not been able to achieve on you
[29:45] when you say you want to execute them.
[29:47] And so when now you execute them, it comes of mysterious to
[29:51] them. So that's where the enigma thing
[29:53] comes from. And I've seen that play out
[29:55] almost every time like you, you set your mind, you want to do
[29:59] this. Oh, it's not done.
[30:01] It cannot be done. You can't do it.
[30:02] Then you defy the odds. Then it comes of, oh, this, Oh,
[30:05] that's so that's where the whole enigma thing comes from the
[30:09] mogul, because I always said that I'll be a business mogul in
[30:13] this country on the continent beyond.
[30:15] And so from like 2018, I'd make a post and then I'll write a
[30:19] hashtag, the making of a mogul. So I'd make all my Instagram
[30:23] posts. If you, if you search that
[30:24] hashtag on social media, the making of a mogul, you'd
[30:27] probably see a lot of my contents coming up.
[30:29] I at some point stopped because, and I used to use the making
[30:33] because the making of a mogul in the sense that, and that's 2000,
[30:37] my process of becoming and my, my process of making.
[30:41] And I still think I am in my process of becoming and still my
[30:45] my process of making. So I called the mogul and then
[30:49] the man because at the very core of everything that I do, I'm
[30:53] simply just a man, you know, helped by God and a man who is
[30:57] like very passionate about leaving people better than I
[31:01] found them, the world a better place.
[31:04] I get to do that when I have the opportunity to share knowledge.
[31:06] I get to do that when I see people's lives becoming better
[31:10] because we also left. I get to do that when I see
[31:13] people's lives becoming better because we also didn't shy away
[31:16] from the stereotype that we can share stories, we can make
[31:19] people better. So at the core of everything is
[31:21] like, there's just this human aspect to me and I, I do that a
[31:26] lot to also speak to young people that if you see MBA doing
[31:29] anything, there's nothing extraordinary about MBA.
[31:32] It's. Just a.
[31:33] Man, it's just a man who's just decided with God's help, with a
[31:37] lot of vision, with a lot of focus, with a lot of discipline
[31:40] and an obsession to be the best. Anything you set your mind to
[31:43] can be done. So I speak to the young people.
[31:45] I'm like perspective of where you're coming from.
[31:47] You're a man like me. If you set your mind to it, you
[31:51] can become. You can do it.
[31:52] Yeah. Yeah.
[31:53] So. It's interesting you mentioned
[31:55] that in 2018 you're making post and leaving the hashtag you're
[31:58] making of a mogul 2018. I guess you were the National
[32:01] service at the time. 20/21/2021 was when I completed Kenya C so
[32:07] I was still in Kenya C by. Then oh, OK, OK, OK,
[32:10] interesting. And so 2018 you knew you were
[32:13] going to be here, you're going to become a mogul and I'm sure
[32:16] by then you have started your first business.
[32:17] When did you start your first business?
[32:19] Kenya C Second year, I think I was probably 15.
[32:22] What second, No, first business. Yes, second year, second
[32:25] business 2021. Yeah.
[32:28] Yes, that's city broadcast. That's 21.
[32:30] Your favorite city broadcast? No second business?
[32:32] What about the first business? The first business prior
[32:34] deliveries and Coinbase as in Kenya St. second year, yeah,
[32:38] when I started that crypto, yeah, crypto delivery by field.
[32:42] What are they thinking behind that?
[32:44] So. First off, why do you use that
[32:46] to start a business when you're on campus?
[32:48] So give. Me, the book or?
[32:51] So I'll go to that. So for me, I again, I'm
[32:57] sometimes mysterious because of how I have like a certain
[32:59] outlook on life. So like this year, for instance,
[33:01] I started seeing from first January, I started posting on my
[33:04] WhatsApp status. 2025 was a great year, yeah.
[33:07] I've seen. It and I had people texting me,
[33:10] your spelling is wrong, the English is wrong.
[33:12] Why? We just started the year.
[33:15] Then we're like, Hey, you've seen and the years ended because
[33:18] in my mind, I'm like, I decided I I said, I thought through the
[33:22] whole year and I said to myself, irrespective of the outcomes of
[33:25] this year, my decree is simple. It was a great year.
[33:29] So I would always say that December 31st, 2025, when I
[33:33] reflect on the year, what should be the sum in my mind that was a
[33:37] great year irrespective of what happened.
[33:38] So this one, I was on a video called my executive and we're
[33:41] discussing a few things for 2026 and he's like say yesterday I
[33:45] was thinking, you said this year is a great year.
[33:47] I looked at my goals and it's like I've trust most of them.
[33:50] So 2026 will be what then? We just laughed about.
[33:54] And. Then we just laughed about it.
[33:56] I'm like, let's see what's what's what's inspiring my heart
[33:59] as I think continue to instance. But just back to that, what
[34:03] inspired I'd read Rich that product and when I read Rich
[34:07] that almost. Everybody's entry into this
[34:10] foray. Yeah, because God bless you.
[34:14] Yeah, he's a gift. So when I read Rich, that
[34:17] product, I don't know about what others picked, but something
[34:21] changed for me. I stopped seeing my upkeep money
[34:24] my father was giving me as upkeep money.
[34:28] I started seeing it as salary. So I was like, you're going to
[34:31] school. So I said to myself, Kofi,
[34:33] you're going to school. You're working for your dad.
[34:36] Upkeep money is your salary. It's informed how I played with
[34:40] that money, informed how I moved with that money.
[34:44] So, and then again, I, I instead in scripture, I realized that
[34:50] almost everybody who did something great started young so
[34:53] they could make their mistakes. And David was my case study in
[34:56] that period. I remember in, in university
[34:59] second, I was very much obsessed about David as a person, as a
[35:02] leader, the kind of hats he had. So I was like, why?
[35:07] Why is this guy in the presence of soul?
[35:12] So throw a spear at him and he'll still be there.
[35:14] What kind of a hat does he have? What kind of a heart does he
[35:19] have as a person to see the weaknesses of soul?
[35:22] And yet that's not going to broadcast it to people.
[35:25] So David was such an and he still is.
[35:27] And so I realized, OK, this guy is anointed, but he goes back
[35:33] into the wilderness to go and still continue his processes of
[35:36] becoming. And by means of what he did in
[35:39] the back end, when he showed up in front of gulag, everything he
[35:42] did was like dress hairs. He's done it before, you know,
[35:44] just at this time around he was doing it in front of people.
[35:48] So I said to somebody that UPSC, one of my friends was like I
[35:54] said to I said, if I told you that I scripted my introduction
[35:57] and I knew word for word what I said, He said it didn't look
[36:00] like as I've been doing it for eight years.
[36:02] So that's how come it didn't look like that, you know?
[36:04] So when I looked at David, I realized that it takes time to
[36:09] build great things, so start early.
[36:12] So I noticed David started early.
[36:14] He made the mistakes he needed to make.
[36:16] He learnt the things he needed to learn, and he informed the
[36:20] kind of leadership he brought into the game when he came to
[36:23] the nation of Israel. So I decided, OK, this is you
[36:26] saying right from GSS, you want to be a businessman, You want to
[36:29] be a businessman. At least that's it.
[36:32] And interestingly, that I thought business is, oh, you
[36:34] open a social media account online, See you.
[36:36] Yeah, no. So my friend at the time, I had
[36:39] a friend, he mentioned to me for the first time that there's
[36:42] something called Bitcoin would take over the world.
[36:44] I said, hey, what is that? He just like any infancy
[36:47] business, so be fruitsful. Para, that's the Hebrew word for
[36:52] it. So I came up para deliveries and
[36:53] Coinbase and I didn't even know what it was about as like in
[36:57] Tibetan, are we going to sell this?
[36:59] So I remember at the time I had a place, set it up as an office,
[37:03] took a few pictures. I think it's apparently some of
[37:05] them will still be on my socials because.
[37:07] The other planet plows would sell crypto.
[37:09] So he was like, oh, he can help. He has a friend in what's the
[37:14] name of this country? It starts with AC Cambodia.
[37:21] No, it's. Camaron.
[37:22] It's not African, it's like Czech Republic.
[37:26] So he's like he has a friend in Czech Republic who can get us
[37:29] Bitcoin. Our work would be to go to
[37:32] students and tell them that, hey, there's there's a new
[37:35] currency coming. And at that time he's like, then
[37:38] when we make some more money from it, we'll buy bikes.
[37:42] Then when we buy bikes, we use it for the delivery.
[37:44] So that's how come Para delivery and Coinbase, OK, so the
[37:48] deliveries in there. So to that, if you look at the
[37:51] brand manual value, it has like a trolley, the, the brand
[37:55] manual, everything has like a trolley has, you know, Bitcoin,
[37:58] a gold thing and all of that. But I, I came into a place to
[38:02] understand that business is not just about branding.
[38:07] You know, there's a cost for you to get a client, right?
[38:12] And that cost could be time, it could be trust, it could be
[38:15] money you're spending on marketing, ETC.
[38:17] Then there's the, there's what you would get from that client.
[38:23] So there's the cost for you to get to the client, there's what
[38:25] you'd get from the client. Now the difference, which is
[38:30] what you get from the client is basically what business is
[38:32] about, which is profitability. So at the end of the day,
[38:35] whatever input you're putting in, it's the output that matters
[38:39] the most, you know? So I was like, then we're doing
[38:42] this whole business thing wrong. Then I realized that, OK, you're
[38:45] just excited about the idea. You are not really paying
[38:48] attention to the idea. So that really changed my
[38:51] perspective on doing business. I'm like, no, if you want to do
[38:54] business, you need to understand what you're dealing with.
[38:56] You need to have customers. So I dropped that and I was
[38:59] like, at that time, what will be the next thing to hop on the
[39:03] guitar marketing was now social media and it's wave was now
[39:06] taking up. So I established City Broadcast
[39:10] Limited. So broadcast to the city.
[39:12] City Broadcast where? University.
[39:15] I just complete when I OK, when I, when I thought of it, I was
[39:18] just about to complete. It was like April that year in
[39:21] 2017. So and I was just doing 1 when
[39:24] when we thought of city broadcast.
[39:25] So city broadcast. Then I decided that OK, because
[39:28] I'm passionate about people becoming better versions of
[39:31] themselves. What will help will be to start
[39:35] organizing entrepreneurial event.
[39:38] So Entrepreneurship Hub Africa which is now fully like
[39:42] nonprofits which curates the Trail Blazers United event and
[39:46] every other nonprofit initiative that we do.
[39:48] Entrepreneurship Hub Africa was first a flagship event of City
[39:51] Broadcast OK in 2017, where we put together the first event at
[39:55] Golden Bean Hotel in commercial. Was that way you did a master
[39:58] class in Nobody? No, that one actually, that's my
[40:01] first event and I like 200 people.
[40:03] Sure, yeah. So that one, the master, the
[40:06] master class was in AKA yeah, it was like 2021 thereabouts.
[40:10] Archived that that flyer fast. And so I remember, yeah,
[40:19] Entrepreneurship Half of Africa was the company's.
[40:22] It was the company's flagship event.
[40:25] Then later I was like, no, let's separate the two.
[40:29] Let's let Entrepreneurship, Half of Africa, be what it is.
[40:32] So it becomes the nonprofits that inspires the next
[40:35] generation of Ghanaians and people across the continent to
[40:39] think bigger, dream louder, act bolder.
[40:41] So we separated it and then city broadcast.
[40:43] And then at some point in time, so city broadcast was like I was
[40:48] very passionate about it because I really took time to study.
[40:51] I went to, I don't know, I think it's no longer called Allison,
[40:54] but I went on a website then called Allison.
[40:57] They used to offer digital marketing program.
[40:59] So based off of the field experience on the first one, I
[41:02] went on Allison. I took diplomats in digital
[41:05] marketing just to understand content creation, all of those
[41:09] things. And there was this guy who used
[41:12] to have an IT business called ITB in I think around IE.
[41:16] This time it was supposed to be your national service.
[41:18] Where? Where do you do National
[41:19] Service? It was Kumasi Metropolitan.
[41:23] So I remember I went to ITB, Somebody introduced me to him.
[41:28] I went to him. Like your business, you can put
[41:31] it on social media. So he was literally the first
[41:33] person who became my first client.
[41:35] Yeah, I think his name was Don Wet or something.
[41:37] I've forgotten. Yeah, Don Wet.
[41:38] So he became like my first client and he was paying me and
[41:41] he was paying me more than my national service allowance.
[41:44] I was like, OK, this thing, if you pay attention to it, it
[41:47] would do good. So in my mind, and I'm a numbers
[41:48] person. So in my mind, I'm like, OK, if
[41:52] don't wait to spin you 800, you get 10 people.
[41:54] It's 8000. I was just doing the math, like
[41:56] in my head, you know, till we decided to move their business
[41:59] to a car. That was in 2019.
[42:04] Yeah. By that time I had done
[42:06] entrepreneurship, hap Africa, and it was taking shape.
[42:09] It was taking shape. And then that was it.
[42:11] Yeah. I see and then from How did the
[42:13] Lux group come in? So Lux group came in when I when
[42:18] I came back from Nigeria, I was like, you know what set up the
[42:22] group put entrepreneurship of Africa city broadcast and all of
[42:26] those things under then let's build and raise leaders who
[42:31] would in their own capacity man these things.
[42:34] But I think that when I sit down now and I reflect on it, it's
[42:38] still something that as I grow as a businessman, I do.
[42:40] I think that maybe the timing was wrong.
[42:42] Yeah. I see.
[42:44] OK, so you keep mentioning going to Nigeria and meeting you born
[42:48] king and that's where your mindset change and things
[42:51] shifted for you. I've heard you say somewhere
[42:54] that your girlfriend at the time give you the tickets, give you
[42:58] manufacture to go. OK.
[43:00] Are you married to her now? Yes.
[43:02] Oh, that's nice. And so why did you decide to go
[43:06] to Nigeria at what point in this journey?
[43:08] Because now it seems like you're doing well.
[43:09] You started like a digital marketing company.
[43:13] You've got a client that I pay you good money more than your
[43:15] allowance. Like 8. 100 Yeah.
[43:18] So what fed this hunger? Why did you decide?
[43:22] OK, this is not it. I want more.
[43:25] OK. So like I said earlier, success
[43:28] is like the, it's like the air you're breathing in.
[43:34] To anybody who's accomplished a certain level of success, the
[43:37] next one is more important than what they accomplished.
[43:39] It's like somebody who say, oh, when I, when I build just one
[43:44] townhouse, I'm OK, I'm and I sell, I'll, I'll stop.
[43:48] Then you sell and you're like, OK, I can do to, I can.
[43:52] So at that point, what's happening is your feet is
[43:54] increasing. That's what I was explaining
[43:56] earlier. So as one who is like, I'm very
[43:59] much excited about knowledge because in life, what you don't
[44:04] know is darker than the night. So for me, I'm like, for
[44:07] anything you want to be competent at, make sure you
[44:11] steady, make sure you acquire the requisite knowledge.
[44:15] It would save you a lot of stress.
[44:17] The guy who is doing something at a certain skill knows
[44:21] something that you don't know. And so you don't downplay it.
[44:25] So in my journey, and I'm, I'm always about becoming like
[44:29] better, a better version of myself.
[44:31] Because by extension, if you want to build a company, you
[44:35] have to build yourself before God skills your business.
[44:38] He has to skill you because what you add to your very core is
[44:42] what will reflect in your leadership of that business.
[44:45] So I'm always like learning, like literally whenever I
[44:48] travel, the first thing on my mind is not even like clothes,
[44:51] it's books. Because reading is like it's one
[44:56] of the easiest ways to buy into the minds of people, is one of
[45:00] the easiest with every time I'm reading, it's like I'm having a
[45:03] dialogue with the person I'm reading, whoever's book I'm
[45:05] reading. Because what happens is that if
[45:08] I want to know about Nelson Mandela and how he builds
[45:11] resilience and how he went to what he went to, it is in his
[45:14] book. If I want to know about Benjamin
[45:18] Franklin, it is in his book. If I want to know about Marcus
[45:21] Aurelius, it is in his book. So if I want to know about all
[45:23] of these greats who have worked here, it is in the book.
[45:27] And some of the times the things that the, the kind of
[45:30] disciplines and the kind of attitudes they developed to
[45:33] overcome certain challenges are pretty much the things that we
[45:37] also need to also develop to be able to overcome the same
[45:40] challenges. So I'm always learning.
[45:42] And then in 2018, I came across a video one night.
[45:47] I'm a night old. I study a lot in the night.
[45:50] That's I feel like the world is very quiet in the night.
[45:53] That's when I get to like just reflect, rethink and all of
[45:56] that. So I picked my phone and I went
[46:00] to YouTube and a video just hits me of a man speaking and he said
[46:04] implementations. That's implementation is in the
[46:10] no. What did he say?
[46:11] He said implementation, productivity starts at night.
[46:14] Implementation is in the daytime.
[46:17] Now that was a profound statement for me because that
[46:19] night I was looking at why God said the evening and the morning
[46:24] were the first day. Why not the morning and the
[46:27] evening? Why did he start from the
[46:28] evening and the morning? Then I just go on YouTube and
[46:31] then the man says productivity starts at night, implementation
[46:36] is in the daytime. I was like, who's this guy?
[46:39] So I realized the name was the Ubank King.
[46:41] I said OK, went YouTube, said he had contents.
[46:45] That was like, OK. And the thing about me is when I
[46:48] find somebody I want to learn from, I devour everything I can
[46:51] find. And it's it's the reason why
[46:54] sometimes young people want access to certain people and
[46:58] they they don't even do as much research to even know the names
[47:01] of their businesses. When I met Ubanka, I knew I knew
[47:04] the names of all his four children because he said it in
[47:07] persons in different videos. You only take somebody who is
[47:09] very diligent to know these things.
[47:10] Yeah. So, Santa, I told you, I'm like,
[47:12] you want to meet this person? Make sure by the time you meet
[47:15] the person, the person should be able to see a certain reflection
[47:18] of their work. You claim you admire in you, You
[47:21] know, So I picked a diary. I've.
[47:24] I like to write. I feel like the best way to know
[47:26] yourself is to write. So I write a lot.
[47:29] And then I started watching from the very first video he uploaded
[47:33] on YouTube, I started watching app.
[47:35] So I was watching, making notes, watching, making notes.
[47:38] And I was like, I found out that he has an event called
[47:42] Tincation. I said I have to go for this
[47:45] event because for me, I'm like, the value of a relationship is
[47:48] what you bring to it. It's not what you extract.
[47:50] So in every relationship you seek to build, be an active
[47:53] contributor to it. Don't be a Leech, you know?
[47:56] So I'm like, OK, I'll go for this program now.
[47:58] I've never been to Nigeria before.
[48:00] I don't know anybody there. I've never travelled outside of
[48:04] Ghana before. So how do I go?
[48:06] What do I do? So I'm like, oh, to go to
[48:09] Nigeria. I looked at flight, I couldn't
[48:10] afford it. I was like, OK, what are that we
[48:13] because Economic Community of West African state.
[48:16] I can travel which and I desert bus.
[48:18] I said OK, now I went to make enquiries.
[48:22] God is good. At the time it was 500 cities.
[48:24] I was like, OK, 500 and you have the money, which you had, I
[48:28] think connected mine. So, so and I my, I think my wife
[48:34] then my wife now who's then like my beloved, she was working in a
[48:38] bank. So she gave me some money.
[48:41] And then I entered the bus with two of my friends, Gabby and
[48:43] David. And when we're going, I told my
[48:47] dad that, oh, Daddy, please, the flight is at this time.
[48:50] Now at that time, my dad is like Boko Haram and everything.
[48:55] So don't go. And for me, my philosophy is the
[48:58] word is like a book. I also don't travel, read a
[49:01] page. Nigeria is big.
[49:03] If you haven't been there, you think they are blasting
[49:04] everywhere. So that's like, don't go this as
[49:08] like me call you guys a holiday save bomb Bianco.
[49:11] So there's no Boko Haram or anything.
[49:13] What time is your flight? Meanwhile, I knew because I knew
[49:16] if I said bass, hey, so I think he watched.
[49:20] I shared this at Trail Blazers and then my younger brother took
[49:24] a video and sent it to him and he was like, it's paid off.
[49:26] So he doesn't have anything to say.
[49:29] So I remember when we're going, my my two other brothers were
[49:32] like, hey, what if something happened?
[49:33] I'm like, God is with us, we'll be OK.
[49:36] It's also an adventure for us. So because I knew now I had two
[49:39] lives tied to me who said they also wanted to go?
[49:42] I decided that guy, I'm not going to sleep.
[49:46] Why do we? So every time the bus stops, I'm
[49:48] looking because we and finally we travelled in the night.
[49:51] So I was I was like I was very alert and mind you, as I'm a
[49:53] nice person. So at that time I'd make sure I
[49:56] had my e-book ready. I'll reach till we get to Lagos.
[50:00] So when we got to the bus moved at 5:00 when we got to around 6
[50:03] W African regions. So I messaged my dad that
[50:05] because I checked on Google flights from Ghana to Nigeria as
[50:08] 45 and so six I messaged my dad that we have arrived safely.
[50:12] Then I turned off my phone because I knew you video call
[50:15] you want to, So I turn off the phone and we were on.
[50:18] We went through Togo, went through Benin, we entered
[50:22] Nigeria and then go to the station.
[50:25] I was like Uber. So I requested a ride.
[50:28] I kid in our Airbnb. I didn't even know that there
[50:30] was mainland and island in Nigeria and Lagos.
[50:33] So our Airbnb was at mainland. The program was happening on the
[50:37] island sounds like. So I requested an Uber.
[50:40] The guy who came out, I remember his name Solomon because I'm
[50:43] still in touch with him. So Solomon was the Uber driver
[50:45] who came and he's like you people are going to Fagba.
[50:48] Why now it's too far. I said Uber, I saw it on Airbnb
[50:52] is like, it's very far my brother, but he still drove us.
[50:55] So I was like, OK, the way you've been kind to us, I don't
[50:58] know anybody in Nigeria. So let me take your number.
[51:01] Then tomorrow you come and pick us for the tinkation program,
[51:04] which is on the island. How much do you charge?
[51:06] So he quoted the amounts like you've seen the Airbnb now.
[51:09] So tomorrow come and pick. It's like, OK, so we went for
[51:12] tinkation and I think it was the first time I've been to a
[51:16] conference like 7000 people from us.
[51:19] Like which man is this? And for me, I'm like some way,
[51:23] somehow Ubankim has noticed me in this meeting.
[51:27] So when the event was happening, I think it was a panel session,
[51:31] they asked some questions. I left that because they didn't
[51:34] think anybody came from outside of Nigeria.
[51:36] When WAVY awarding, they gave somebody who came from Kanu or
[51:39] something an iPhone. I was like, yeah, I came from
[51:41] Ghana, but they didn't know. So during the one guy asked the
[51:46] question, I still made a contribution.
[51:48] So when we finished the program, I noticed that one king is a
[51:50] people's person. So he was interacting with the
[51:53] people. It's like, OK, I need to find a
[51:55] way to get to this man. And he has a security company,
[51:59] protection class security. So his security guys are huge.
[52:03] And then they they hold each other's hands and then they are
[52:06] guarding the VI. And he brought a keynote from
[52:08] the US so like attention that she everywhere is so there are
[52:12] programs like timid Akaluki was like, hey, how do I get access
[52:17] to this man? So I noticed he was in tax and I
[52:19] was like, OK, I'll just try and break the protocol of the people
[52:22] who had held and the security. So I tried to put my head under
[52:25] and one one of them uses elbow to hit my neck and he's built
[52:30] and I was lanky. Then I was like, hey, the kind
[52:32] of pain I felt. So I screamed on top of my
[52:34] voice. I said, Sir, I came all the way
[52:36] from Ghana to see you. So he turned and when he turned,
[52:40] he looked at me and he told the security people to allow.
[52:45] So I came. So what did you say?
[52:47] I said, Sir, I I've been following you for when I came
[52:49] all the way from Ghana, embarrassed to see you, He said,
[52:52] you don't mean it. I said, Sir, this is my diary,
[52:54] everything I've learned from you, this is it.
[52:56] I started flipping and I'll mention some of the quotes.
[52:59] He took it. He looked at it.
[53:01] I was like, So what do you want from me?
[53:03] I said, Sir, I came to take you to Ghana so that you come and
[53:06] speak at my event. And he was like, what event?
[53:10] I said I organize entrepreneurship of Africa is
[53:12] growing. I want you as a keynote speaker
[53:14] for 2019. So he looked at me and said, sit
[53:18] down here, don't go anywhere. Have you eaten?
[53:20] I said no. So he called somebody and said
[53:22] bring them cake, don't go anywhere, sit here, I'll come
[53:25] and see you. I say yes.
[53:27] So I was seated. After like one hour, 30 minutes,
[53:30] he came. And for me that spoke to his
[53:32] person. So he came.
[53:33] I was like, how old are you? I said I'm 23, So what do you do
[53:37] in Ghana? So I showed him a video of the
[53:38] previous years entrepreneurship of Africa, the highlights video
[53:42] and shouts to my brother Emmanuel.
[53:44] It's been like one of the guys who records my everything if all
[53:46] my archives, archives, archives he has from when we started a
[53:49] business. So Emmanuel had put together.
[53:51] So I showed it to us like wow, how old are you?
[53:55] I said I'm 23. He said you are doing what a 46
[53:58] year old man is doing at 23, I'll come to Ghana to speak for
[54:02] you. So he took my number.
[54:03] He said this is my private number, what's up me now, let me
[54:06] save you now. So he saved it in front of me,
[54:09] my mentee Moses Ghana and he said see, I've saved it.
[54:12] It's like OK, said what's up me now let's take a selfie, let's
[54:15] take a picture. I will come to Ghana because of
[54:17] you. I say yes Sir, thank you.
[54:19] I'm humbled. I was like how you 2 go back.
[54:21] I said Bass, He said don't worry.
[54:23] So I left, I was staying in touch.
[54:26] Then I decided to be more intentional about the
[54:29] relationship. So his birthday die, I sent him
[54:32] a gift from Ghana and he was like, I'm the only mentee of his
[54:36] who has sent a gift outside like for him yet he has people else
[54:40] like I'm humbled. So he called me that same year
[54:44] in December out of Norway. He said he didn't say can you
[54:49] come? He said hello Moses.
[54:50] I said he said be in Lagos tomorrow at six location echo
[54:54] suits and hotel. I said I'm in Kumasi at that
[54:58] time. I should just be just like that
[55:01] sounds like OK. And for me mentorship is like I
[55:05] know that person will test you, I know that person will put you
[55:07] through things. So for me, I'm always up for the
[55:09] challenge. So when he said be I said OK,
[55:12] quickly I had to organize entered bus, came another bus
[55:15] again. So I my friend makes the
[55:18] captains like I said. So he gave me some nice captains
[55:20] when I entered the Cositon Hotel and I didn't have any money.
[55:23] So when I entered the Cositon Hotel, I was seated at the
[55:25] lobby. Then they're like said you care
[55:27] for anything. I'm like I'm waiting for a
[55:29] business partner of mine. The person will come.
[55:31] Do you care for Sir? Do you care for anything?
[55:34] Till he came and he came at six and when he entered at six he's
[55:39] like you are here. I say yes, so OK, follow me.
[55:41] So we entered the elevator. He took me to the very top of
[55:43] Echo Seat and Hotel, said, you know, I invited you to Nigeria.
[55:47] I said no, said I want to talk to you about vision.
[55:50] I said OK. He said when you came at the
[55:54] base of Echo Seat and Hotel, what did you see?
[55:57] And so cars were packed, normal. Everybody's coming in the
[56:01] reception. He's OK.
[56:02] We had a very top rooftop experience.
[56:04] What do you see? And so from afar off, I see
[56:06] skyscrapers. I see a lighted Lagos.
[56:09] This and I was like, do you realize at the base your vision
[56:12] is different from the top? It's like, yes.
[56:14] And he started talking to me. So when we finish everything, I
[56:17] think I started drizzling. He's like, I want you to hold my
[56:19] hand and say a charge to me. I said what?
[56:22] He said die in two years, you go to Dubai, the vision in Dubai
[56:26] will stretch your thinking. And this I was like, yes, Sir,
[56:29] I'll go. And then that was it.
[56:30] And then my relationship with him started evolving the
[56:33] following year indication I said, Sir, I want to save.
[56:37] He said, you know what, I'll add you to the team.
[56:40] So I was in the team that organized incation for 20/20/19
[56:45] in the WhatsApp group. I was on the meetings.
[56:47] I was seeing how he was coordinating it.
[56:49] I've seen how he was pulling the crowd because it's, it's
[56:51] actually an aunt. You have to learn it.
[56:54] I was seeing it, I've seen that, I've seen that.
[56:56] And I was like, oh, OK. And then that was it.
[56:59] So he passed in 2020. Did you go to Dubai?
[57:04] Yeah, I went to Dubai. What did I do to you?
[57:06] How did you go to Dubai? So here I was, came back, went
[57:11] to Junior's where I was leaving then, and I started watching
[57:14] videos of Dubai. I was like, this place, there's
[57:19] a place like this that exist in this world.
[57:21] I started watching, started watching.
[57:23] So the more I was watching, I was like, I realized, OK, the
[57:26] ruler is called Israel and Sheikh Mohammed bin Rashid Al
[57:29] Maktoum. I was like, what book of this
[57:31] can I find because I'm a books person.
[57:32] So I found his book, my vision. I started reading, I started
[57:35] getting more excited about his, his lens through which he was
[57:40] seeing life executing. So when he said I was like, OK,
[57:44] at that time I thought maybe it would cost you like 100,000 CDs
[57:47] to go to Dubai. So which is why I say that there
[57:50] are theorems of desires. The first is you want a thing.
[57:54] Many people want things, few choose the things they want.
[57:56] So choosing is the second realm, then you move from choosing to
[58:00] commitment. Commitment is the highest in
[58:03] your choosing. You're able to find out all the
[58:05] integrity. So I wanted to go to Dubai in my
[58:07] choosing. I found out the cost.
[58:09] There's a company called travel plan is there still is.
[58:11] They still exist and they had this Suzu package.
[58:14] You can pay small, small, small, small, small.
[58:16] When it's complete there you go. I think I realized that oh to go
[58:19] to Dubai then possess about 7000 CS.
[58:22] It wasn't even 100,000 that I thought of.
[58:24] So OK, this how much I. Earn Were you working at the
[58:27] time? At the time, I still do my
[58:29] entrepreneur thing, digital marketing Kaka like you know,
[58:33] 'cause it was the same digital marketing thing that was feeding
[58:36] the entrepreneurship of Africa events so.
[58:39] As the events were ticketed or was free.
[58:41] So year 120 CS, it was ticketed. Year 200 CS OK.
[58:47] Year three it was free. So from year three it's been
[58:50] free. So now, so when I, I realized,
[58:55] OK, this is how much I need to. So I saved with travel planners
[58:58] literally from that time until it was up and I went with them.
[59:02] We transited in Kenya and then we moved from there to Dubai.
[59:07] I got into their place. I couldn't and he was dead then.
[59:10] So it hits different. I'm like, I wish this man was
[59:12] alive. I'll be.
[59:13] So, you know, to date, I haven't deleted his WhatsApp number.
[59:17] They are days I go and have conversations just with him.
[59:19] It's like, so again, I have another philosophy.
[59:22] I call it the dead board of directors.
[59:25] So I have a certain invincible board of directors in my head.
[59:28] And these are people who no longer exist, but whose lives
[59:31] have informed me so much. So the likes of Benjamin
[59:34] Franklin books I've read, they are literally there and they are
[59:38] invincible. But for me, instructs me,
[59:39] because there are days where you hit the challenge and you're
[59:41] like, oh, recently I went to a certain rough time like, and
[59:44] Nelson Mandela did this. Why are you doing different?
[59:47] When I did it, it worked. It's strange that you say this.
[59:50] I thought I was alone because I always say that the chunk of my
[59:54] friends are dead people. If you come to my living room.
[59:57] I tried to frame some persons that I think are a great
[1:00:02] influence in my life. And I mean, if anybody that has
[1:00:06] listened to me for a long while, they probably know two of them.
[1:00:09] And just sometimes the decisions you take, things you think about
[1:00:13] like. How did this person do?
[1:00:15] You know how this person? And it's very strange because
[1:00:18] most times you realize that your life is kind of playing out the
[1:00:21] same way, you know? Yeah.
[1:00:23] As yes. Go ahead.
[1:00:26] Yeah. So for me as like a hit
[1:00:29] different and there are times his number is still stored.
[1:00:31] Godfather one king. I go there sometimes when I'm
[1:00:33] going to a rock and I just leave a message.
[1:00:35] I'm like, I wish you were still here.
[1:00:36] And I know we'll talk. You do this like.
[1:00:39] Yeah, so I go to Dubai. I'm like that whole Dubai trip.
[1:00:43] I wasn't bothered about clothes or anything.
[1:00:45] Dubai's culture and brand is engineer side that you spend.
[1:00:49] I also determine I'm like, what book can I find about the rule
[1:00:52] of this place? Because my philosophy is if you
[1:00:54] meet a man and you're able to get what is in his head, you can
[1:00:57] produce what is in his pocket. So I'm like the rule of Dubai.
[1:01:00] I found this book, my story, I found other books come to my
[1:01:03] library. I have a whole place just for
[1:01:05] him in the house, just his collections.
[1:01:07] I read, read, read, read, devoid understand his way of thinking,
[1:01:12] how he looks, the realm of excellence.
[1:01:14] And when I read my story, it changed me in a lot of ways
[1:01:18] because I'm like, wait, this guy comes from the royal family, but
[1:01:23] he's been a commoner. He's gone through very because
[1:01:26] it was also the place of exposure that his father brought
[1:01:29] him into when he started travelling to England and all of
[1:01:32] these places and he saw that the West looked a certain way and he
[1:01:35] started asking, so why can't he do that in the desert and just
[1:01:38] one person's will of why can't we bet all of those?
[1:01:43] I always say that why are we here if we can do great things,
[1:01:45] just do their things, you know, so and that transitioned for me
[1:01:50] as like Nah and Dubai seeing, visiting the Burge, like seeing
[1:01:55] all of the things have the place is developing and everything.
[1:01:58] It had what it did to me. And for me, I was like,
[1:02:01] excellence as possible. There's nothing you set your
[1:02:04] mind to that you can't accomplish.
[1:02:06] You just need to put in the effort.
[1:02:08] And that's because I remember when he thought of the Burj
[1:02:12] Khalifa, they said it was impossible.
[1:02:14] And he's like, bring the best architect in the world,
[1:02:16] structural engineers in the world to hack the code for this
[1:02:18] thing. And they brought some guys from
[1:02:20] Germany and they hack. So I'm like, everything you want
[1:02:22] to do is possible, if or nothing at all.
[1:02:24] These guys in the last 50 years have turned their deserts to one
[1:02:27] of the biggest global tourism brands in the world, you know?
[1:02:30] So that was it. And it made me appreciate what
[1:02:33] he spoke about. Vision and everything.
[1:02:35] Yeah. Thank you.
[1:02:37] So now, is that what informed your decision to start building?
[1:02:43] It also played a key role because.
[1:02:47] So after Dubai, you've come back to Ghana.
[1:02:48] What did you do? So after Dubai, I come back to
[1:02:51] Ghana. The books they were my friends,
[1:02:54] I started deferring them left, right, center.
[1:02:57] And one of the things I've always known as you're in your
[1:02:59] genuine of becoming. You may want to do something now
[1:03:03] and it may not look like it's possible.
[1:03:06] It may not look like it's made because the circumstances around
[1:03:09] you does not meet up to it. But it does not mean you should
[1:03:12] joke with your moments of preparation.
[1:03:14] Because even when we didn't have a land, myself and my Co founder
[1:03:17] spend hours watching videos, learning, trying to understand
[1:03:22] this real estate industry and everything.
[1:03:24] So the day our opportunities, like I would say that luck is
[1:03:29] your ability to stay in the game so long enough that luck finds
[1:03:33] you. So you think somebody's lucky,
[1:03:36] but he's probably been in a thing and you probably will not
[1:03:39] see those years of consistency. But the moment now somebody
[1:03:43] shows up and they see, oh, these guys are doing this.
[1:03:45] These guys are, oh, where did they pass?
[1:03:47] They are doing this there, but you've not seen all the many
[1:03:50] dark nights, tears and everything.
[1:03:52] So I come back and I'm like, and already prior to my coming to
[1:03:56] after that meeting with Ubank King, I'd come to our car from
[1:03:58] time to time. And I decided because Ubank King
[1:04:01] had that something to my mind. So I decided when I come to our
[1:04:05] car, I want to leave at a certain place, I want to visit
[1:04:08] certain spaces and my friend would drive me to Despair's
[1:04:10] house and I watched the Spice building every time in Eastland.
[1:04:13] I'm like, did a man build this? That was when I said to myself
[1:04:16] that when we relocate our business, I will come to a car.
[1:04:19] I will live in a car. I will rent in East Ligon, I
[1:04:22] will live at East Ligon. I'll leave E Ligon a landlord to
[1:04:26] wherever I want to go to, but I have to be a landlord in this
[1:04:28] place. So that thing it had is it was
[1:04:31] like he had triggered some holy anger that was already holy
[1:04:34] anger that was already like in there.
[1:04:37] And then I decided we're going to do this.
[1:04:39] And then coming back, reading the books, I'm like, so now I'm
[1:04:41] driving to, I'm like, what can we do?
[1:04:44] So if you look at the Afrimat Atlantic logo, it's like a high
[1:04:47] rise building. So we decided, you know what,
[1:04:49] we'll be distinct with real estate in this country.
[1:04:53] We may start off here. We'll do a few townhouses, but
[1:04:55] notably we want to do iconic high rise buildings.
[1:04:59] Thankfully we are all young, so we're starting early.
[1:05:01] Who knows, by the time we hit the 40s fifties, we'll be doing
[1:05:05] something beautiful like in this space.
[1:05:07] And that's, that's pretty much it.
[1:05:09] So yeah, from time to time. And that's what travel does.
[1:05:11] It brings you into a place of exposure and exposure is very
[1:05:14] important because when you get exposed, you're like, OK, this
[1:05:18] is how this is done. This is how you do this.
[1:05:21] This is how you do that. This is how you do this.
[1:05:23] This is how you do that. And so, yeah, pretty much that's
[1:05:26] that's been it. OK, so I'm streamlining the
[1:05:28] timelines of your life, right? So you're back from Dubai,
[1:05:31] you're still doing your digital marketing agency and then doing
[1:05:34] entrepreneurship on the side. You come to acquire from time to
[1:05:37] time. So the plan was to bring the
[1:05:38] business to acquire and then now you start thinking about real
[1:05:42] estate. But then at what point did you
[1:05:43] start doing the lounge? Within that same period.
[1:05:46] That same period we tried to do a lounge.
[1:05:48] So the lounge was so in 2019 after we had hosted wunking,
[1:05:54] come back and went back to Nigeria at the beginning of
[1:05:58] 20/20/14 and then stayed because there was something we're
[1:06:01] supposed to do and it didn't happen.
[1:06:03] But around that same time lockdown happened so we couldn't
[1:06:05] fly out. So stayed to came back.
[1:06:08] So it was when I came back, I was like, OK, I think it's time
[1:06:11] to push on this real estate thing.
[1:06:13] And that's where Emerald Holdings, which is no longer
[1:06:15] like an existing business, but we decided, okay, Emerald
[1:06:18] Holdings will come in and then do the lounge.
[1:06:21] The lounge one of my friends I knew was like, oh, there's this
[1:06:25] land in the voter region is right behind the university.
[1:06:29] It will be good for you to do something there.
[1:06:32] The landowner wants it wants to rent it out for 10 years and you
[1:06:36] can do like a lounge. And when you do a lounge, the
[1:06:39] students can come and patronize. So that's like okay how much
[1:06:43] will it cost to because like oh it won't really cost much and
[1:06:45] everything. And bro I just went in met the
[1:06:49] landowner. He gave me the quotes for the
[1:06:52] rental of the land for a year. I paid 2 years.
[1:06:54] We decided to start a construction.
[1:06:56] Then I realized that yo you didn't make me a seed this thing
[1:07:00] enough like the depth of sacrifices needed to make this
[1:07:04] thing a real it. I literally didn't count my
[1:07:06] cost. So that's why I know that it
[1:07:08] failed, because if you want to do anything, you need to count
[1:07:12] your cost. And if you're a developer, of
[1:07:14] course you know that when the architects are done and
[1:07:16] everything, you need to flesh out your bill of quantities.
[1:07:18] So that makes you have a fair idea of what you're looking at.
[1:07:21] I didn't know all of these things, you know, and it really
[1:07:24] cost me because at the end of the day, you touch something and
[1:07:28] it didn't play out the way probably we had to, you know,
[1:07:31] see it. But it was a learning curve.
[1:07:33] I learnt the things that I needed to learn.
[1:07:36] Yeah. And then from there.
[1:07:39] Last group came into the picture.
[1:07:41] Yeah, and. Then aphrymath is and then yeah,
[1:07:44] OK. So by the time by the time
[1:07:46] Aphrymath is born, it's been years of trying, it's been years
[1:07:51] of learning, it's been years of becoming, it's been years of
[1:07:55] understanding Ghana's business landscape.
[1:07:57] It's been years of knowing what to do, knowing what to not to
[1:08:00] do. Because by the time Aphrymath
[1:08:02] was about to be birthed, I had already fleshed out who becomes
[1:08:07] my business partner. What are the metrics?
[1:08:09] What are the indices I need to look out for because of the
[1:08:11] field experiences, all of those things, it came into play.
[1:08:15] And then a free math is born and then I picks.
[1:08:17] But the good thing is that when we dissolved everything, we
[1:08:19] still left entrepreneurship of Africa there.
[1:08:22] Because at the very core of my being is to make or help people
[1:08:27] become better versions of themselves.
[1:08:28] And I feel like the only way you get to build and establish
[1:08:31] people is through the right knowledge.
[1:08:33] And so that platform serves that.
[1:08:35] And so we didn't dissolve that. That was still in operation.
[1:08:38] We're doing virtual stuff in 2024.
[1:08:42] I took it, I decided that team will be Trail Blazers United
[1:08:45] shipping tomorrow's Africa today.
[1:08:47] So decided I did Nigeria, I did Kenya, I decided to take outside
[1:08:51] of Ghana. And then I knew that in 2025
[1:08:53] would do the meeting like festival which we did at the UPS
[1:08:57] auditorium earlier this year. And then on to what we have
[1:09:01] rolled out. So we didn't collapse
[1:09:02] entrepreneurship have Africa, we kept it in motion and we also
[1:09:08] burst Afrimat Atlantic. And from there we would keep
[1:09:10] going because now it's like you've you've tried, feel,
[1:09:13] tried, feel, tried, feel tried. It's like a baby learning to
[1:09:16] walk. You crawl, you crawl, you fall,
[1:09:18] you fall, and then you eventually stand.
[1:09:19] Up OK, so which which we have the projects.
[1:09:22] I know at Afrimats you've done you're doing luxury real estate,
[1:09:25] you're going to come to that. I have my concerns with that.
[1:09:28] I hope you can explore why people do luxury real estate in
[1:09:32] apart like in this in the city. Why are people exploring the
[1:09:36] affordable housing fund? I mean, affordable is realistic
[1:09:39] by mean mass demand because there's a huge deficit in the
[1:09:42] market. Why it's like developers looking
[1:09:45] in that direction. You know, hopefully you you can
[1:09:48] share that. We have this conversation.
[1:09:52] Yeah. So they're doing solar.
[1:09:54] Solar. Residence.
[1:09:55] Solar residence in Platinum Enclave where?
[1:09:58] East Ligon Hills, OK Yeah. E Ligon Hills solar residence is
[1:10:05] in the US you count your ground flat part of the floor.
[1:10:07] So the US folks who say 6 floors by in Ghana ground plus 5 ground
[1:10:13] plus 525 unit apartment, rooftop swimming pool, rooftop gym,
[1:10:19] penthouse units, rooftop restaurant.
[1:10:21] Yeah nice. And then Platinum enclave gated
[1:10:26] community. So now I'm thinking the young
[1:10:27] man who started who was just running a digital marketing
[1:10:31] agency on our side speak speaking events, that's a real
[1:10:35] estate business. I mean, you've, you tried to do
[1:10:36] real estate, you tried you mean to the extent I'm sure the
[1:10:40] reason why the voter regime president was being capital
[1:10:43] constraints and stuff like that. And now you're doing a luxury
[1:10:46] real estate 2 projects concurrently.
[1:10:48] Not concurrently. The the second one came in along
[1:10:51] the line. OK, OK.
[1:10:53] But is the first one done? Almost, almost.
[1:10:55] We are there, we are there. We should.
[1:10:57] Our delivery timeline is next year, so.
[1:10:59] OK, that's interesting one I want to understand.
[1:11:03] We decided to do a free maths. I know you told the story of how
[1:11:06] a friend suggested a land, you went there to meet a landlord
[1:11:09] and then you showed the landlord the designs and the drawings.
[1:11:13] Can you take it off from there? Because I'm wondering, OK, where
[1:11:15] did you get that? How did the resources come to
[1:11:17] you? OK.
[1:11:18] So one of the things I always say is that when your time has
[1:11:22] not come, build capacity, building capacity is in
[1:11:29] different forms. So remember I said that in
[1:11:30] business, there's the cost of what you do to get clients.
[1:11:34] The cost of what you do to get clients is not always money and
[1:11:37] marketing, you know. So in the period where I've been
[1:11:42] doing all of this, one thing has been evidenced throughout the
[1:11:45] the journey and the period is that I've been living for
[1:11:47] people, I've been there for people, supporting people,
[1:11:53] encouraging them, pushing them to become better versions of
[1:11:56] themselves and all of that. So at that point in time I just
[1:12:01] called a friend one faithful Sunday, myself and my Co
[1:12:04] founder. Of course we had gone in circles
[1:12:05] and this was like 2024 were like this is the year.
[1:12:08] This is the year and we called a friend of ours that we knew in
[1:12:12] the industry and we're like, yo bro, we need the land.
[1:12:17] And he's like, hey, I'm like, hey, we need land.
[1:12:19] We need land ASAP. And he's like, oh, I know this
[1:12:23] person, that person, this person, I'll take you to go and
[1:12:25] meet the person. I'm like, are you for?
[1:12:27] It's like yes. Like OK.
[1:12:28] When I was like, oh, he just spoke to the nephew of the
[1:12:31] person. The person said even if we can't
[1:12:32] come, we can't come to the. I said really?
[1:12:34] So dressed good. Don't dress like a suspect or
[1:12:37] you're going to look for a prospect for your business look
[1:12:39] good. So just want something good
[1:12:42] because my friend makes clothes so I support their business by
[1:12:45] getting close. So dressed my Co founder who is
[1:12:48] my friend also dressed and then went straight.
[1:12:50] You're going to meet a prominent person.
[1:12:52] So the Bible says that your gift opens doors for you.
[1:12:56] When you look at that, that particular Bible verse in other
[1:13:01] versions, it says that your presence will open great doors
[1:13:05] in front of prominent people. That's what he says.
[1:13:09] So there's a philosophy I have. I don't meet anybody empty
[1:13:12] handed. It's just been me.
[1:13:14] Yeah. So especially people who are
[1:13:17] like, we are there. So we meet this person.
[1:13:20] And when we meet this person, mind you, we wanted to do that
[1:13:23] thing. So we already had our designs.
[1:13:26] So we had made an architect design for us.
[1:13:29] And it was just faith. Faith is a substance of things.
[1:13:32] Hope for the evidence of things not seen.
[1:13:34] So if you have faith, where's your substance?
[1:13:36] So we had fit our first point of substance was our 3DS.
[1:13:40] So that now The thing is, when you meet anybody in your land,
[1:13:43] are you now going to think of what you want to do on the land?
[1:13:45] So our thinking was we've designed when we get the land,
[1:13:48] we fits the design to it. So when we met the person, the
[1:13:51] person is like, what do you want to do on the land?
[1:13:54] And I showed him on my laptop. I said this is the project and
[1:14:00] he was like, well, literally the only people who have come in
[1:14:03] quest of his land who know what want to do already and he likes
[1:14:06] what he's seen. So he'll go into business with
[1:14:09] us with that was a joke. Fast forward, back, back, pass,
[1:14:14] sign contracts, do this, do that, do that and bro, now how
[1:14:18] do we start? So I'm like, OK, now we've
[1:14:22] signed the contract. The man's people are like when
[1:14:25] are you people starting? Then I was like OK, we have
[1:14:30] cars, nobody believes in your dream and to start showing the
[1:14:34] results. So I was like let me tell my
[1:14:37] car, my Co founder let me sell. Then I had a very good friend,
[1:14:41] mentee of mine whom had known you know for so many years and
[1:14:47] he was in Canada. He had come back.
[1:14:50] So when he came back we were that day, I think he drove me
[1:14:54] because I sold my car. My Co founder sold and he drove
[1:14:58] me to the site to meet a potential client cause one of my
[1:15:03] friends, Charlie, I would say that volume increase the effort,
[1:15:08] increase the effort, which is why I speak to young people.
[1:15:10] Be shameless about your hassle, be shameless about it, talk to
[1:15:16] whoever. So in that process I was I've
[1:15:19] spoken to one of my friend and he was like, oh, there's this
[1:15:21] friend of his. He knows who is interested.
[1:15:23] The person wants to meet me on this.
[1:15:24] I brew was a Bush, So when the guy came there, I did all the
[1:15:28] things I knew to talk to the guy.
[1:15:30] The guy's like, the risk is too much.
[1:15:32] Why should he commit? Why should he even do a
[1:15:34] reservation? This place is a Bush.
[1:15:36] What is the guarantee that I'll finish?
[1:15:38] He doesn't even think I can do it.
[1:15:40] Playing playing. I was like, hey Lord, we better
[1:15:43] be ready. And I remember when we roofed,
[1:15:46] he watched my city. I was like, do you still have
[1:15:48] units available? And because he said he sat in
[1:15:54] blank, he's like when he looks at me.
[1:15:57] So this guy I was with was like, what is it?
[1:16:00] He discussed? I was like, oh, a project down
[1:16:02] to this. Like I've not discussed it with
[1:16:04] me. How much is it?
[1:16:05] It's like, oh, a studio is this amount.
[1:16:07] And he's like, oh, I have the reservation and I have the 20%.
[1:16:13] Let me add that and commit as buyer added to the car money and
[1:16:17] start a project. I was like, you're kidding.
[1:16:19] It was a Friday bro, like joke, like joke Mandy, he went to wire
[1:16:22] the money. It's like into our company's
[1:16:25] accounts. Like what?
[1:16:27] Then I knew that God is in this. So that's together with whatever
[1:16:31] thing we have been able to liquidate, went to the project
[1:16:33] and we started and my Co founder and I, we are some crazy fit
[1:16:37] people there. So we started and we're like
[1:16:41] what matters is we have started and this is our principle.
[1:16:44] If God is the third partners in this business, there's no
[1:16:47] scarcity in heaven's economy. So God, if you really called us
[1:16:52] to this thing, bring help, bring the provision and we're like we
[1:16:55] look to God. So we started.
[1:16:57] What year was? This, this was last year, this
[1:17:02] was last year. So we started, we, we started
[1:17:06] marketing again. Over the years, I've been
[1:17:08] building my brand, my platform, everything.
[1:17:11] So I started putting out initially I was hesitant because
[1:17:16] people were like, this lounge didn't go well and everything.
[1:17:19] And interestingly, I had one, one guy called me, I was like,
[1:17:22] yo, this person says that you cry a lounge, you open it up and
[1:17:26] did crowdfunding. You didn't deliver.
[1:17:28] You want to take people's mind, you want to steal people's.
[1:17:30] I'm like, it's, it's fine. So we started and then I, I
[1:17:34] confidently put, I started marketing it.
[1:17:37] Then I was speaking to another friend and I'm like, I need
[1:17:39] somebody to help me push this thing to like the international
[1:17:44] audience and all. I was like, oh, he knows this
[1:17:46] person and he'll talk to the person if the person wants to.
[1:17:50] So he spoke to the person. The person reached out.
[1:17:52] I gave me the number. I reached out to the person.
[1:17:54] The person started talking. That's like my international
[1:17:57] agent started talking, talking, talking, talking and she's like,
[1:18:00] OK, she needed to do her due diligence and like, OK, so we
[1:18:03] give her ample time. She was doing her due diligence
[1:18:05] and this is how God works. We're marketing one day and then
[1:18:08] I received a phone call from nowhere.
[1:18:10] It's like, is this solar residence?
[1:18:12] I was like, yes, like, oh, we've seen your ad.
[1:18:14] My husband and I are coming to their site.
[1:18:16] I said OK. Then that day, that day settled
[1:18:21] something in me that like God is in this thing because the people
[1:18:26] came and when we were coming, they had their reservation on
[1:18:29] them cash and we so needed money.
[1:18:32] At that point, I was like, how's this thing working?
[1:18:35] They came got in the international agents logged in
[1:18:39] and we've been pushing leveraging other finance models.
[1:18:42] Of course, because I've mentors have people in the game
[1:18:45] leveraging other finance models. And for us, we're like, we'll be
[1:18:48] disciplined, be diligent with this work.
[1:18:52] The most important thing in any real estate development is a
[1:18:55] completed project. It's not even in the site
[1:18:57] updates deliver the project. So I like month in, month out,
[1:19:02] we're building and why are things that help this?
[1:19:04] I gave my personal brand. So we have clients coming in and
[1:19:07] they want to research their company and the Google, the CU,
[1:19:09] they Google my name and then results are coming out.
[1:19:11] They are seeing this, they are seeing that and it's it's
[1:19:14] settling to them that this guy's not going to run away with my
[1:19:17] money and stuff like that. And then we started pushing, we
[1:19:21] started building calculated risk here and there along the line.
[1:19:24] We branched straight into Platinum and Cliff a both step
[1:19:27] of it because we, we knew that we're, we're in a certain
[1:19:31] capacity for it. And it's just been on the go.
[1:19:34] We've just been pushing, pushing, pushing, pushing.
[1:19:38] Wow. Oh my God, I have no idea what
[1:19:44] the last 10 minutes have done to my mind.
[1:19:49] Interesting. Anyway, let me digress a little.
[1:19:54] I see you have it. You have it an ink.
[1:19:58] I'm just curious about that. Thank you.
[1:19:59] What does that mean? You seem like an intentional
[1:20:01] person, so I'm not curious. You know what's what does?
[1:20:03] That have. Oh.
[1:20:05] The signature of God. Of God.
[1:20:08] OK, so you're married. You said you've been married for
[1:20:11] three years, so got married at 26.
[1:20:15] Really. I already said.
[1:20:19] What what will make you because at the time I'm sure I'm not
[1:20:21] sure you had figured out what the regular balance.
[1:20:26] I'm not ready. I don't think I'm financially
[1:20:27] stable or you know. Financially stable.
[1:20:32] OK. I mean, that's like the typical
[1:20:34] panel between 6 year old man. I was here, I didn't think I
[1:20:36] figured myself out. I don't know what I'm going to
[1:20:38] do, but what moved the needle for you to get married at 26?
[1:20:41] And what has marriage done for you?
[1:20:44] Interesting question in the part of my life I'm hiding Bill is
[1:20:52] bringing it up. Forgive me 26262626 I'd always
[1:20:58] said that I wanted to marry pretty early one or 2002 do
[1:21:06] 10,000 And so again, there's nothing of you need money and
[1:21:13] you know, all of yes, it's true. But then again, I think it's
[1:21:17] it's a decision and as who you are walking the path with, you
[1:21:23] know, I put it this way. It's like Peter is called to
[1:21:32] come out from the boot to walk on water and he steps out of the
[1:21:37] boot in confidence to walk on water.
[1:21:40] Interestingly, all the other disciples with him in the boot
[1:21:43] had an equal opportunity to make history like Peter, but he
[1:21:47] stayed in the boot because for some other people the boots
[1:21:52] represents fear, the boots represents not ready and
[1:21:56] certainty, a whole lot of things.
[1:21:57] But Peter stepped out in faith, walked on water and he became a
[1:22:03] history maker. Till date, till my children,
[1:22:05] come to whoever comes who know about Peter, who walked on water
[1:22:09] even though he failed. You get it.
[1:22:10] So for me, sometimes walking underwater is not about you.
[1:22:15] Walking on water is about who is working with you.
[1:22:19] It's that obedience with. So for Peter, I was Jesus.
[1:22:21] He knew he won't sing because Jesus was there and he knew that
[1:22:25] should he think Jesus will also be there?
[1:22:27] So for me, it's been, it's more about who that person is.
[1:22:31] And this person has been like my friend, you know, some of the
[1:22:36] darkest moments and challenges I've, I've endured or I've seen,
[1:22:42] she's been there to literally like pull me out of it, you
[1:22:44] know, and she's literally seen to them because the MBA, I'm
[1:22:49] like, there's somebody who's seen the process.
[1:22:51] She knows the insurance and outs of, she sees the struggles, she
[1:22:55] sees the tears and everything. So, yeah, 26, we're like, we'll
[1:22:59] do it and we did it. You know, for me, it's not like
[1:23:04] somebody moved me. I had a voice or something.
[1:23:06] That's just like a decision, you know?
[1:23:09] And because again, marriage, marriages, it's a whole work on
[1:23:13] its own. It's work and it's work.
[1:23:15] It is work and it is work. So you need to work it to make a
[1:23:18] work and you know like that. And what's marriage done?
[1:23:21] For me, I think that it's been, it's been a blessing 'cause
[1:23:26] there are certain rooms I have walked into and just mere, the
[1:23:30] mere fact that you're married, it gives a certain perception to
[1:23:33] people. You walk into rooms and for
[1:23:36] their marriages responsibility. So you may be young, but they
[1:23:39] understand that you've come into a certain place of
[1:23:42] responsibility. Of course, you would pray for
[1:23:46] yourself, but to have somebody who would pray with you, pray
[1:23:50] for you, you know, to have somebody where you know that no
[1:23:54] matter how chaotic the word gets, you can come to somebody
[1:23:58] and speak to the person and the person is there, the person
[1:24:01] isn't leaving, you know. So for me, it's, it's been a
[1:24:04] huge blessing. And, you know, as much as
[1:24:08] possible, I, I always trust God to keep the union, you know, so
[1:24:13] that we can save the purposes of God for our generation and the
[1:24:18] purposes as to why God, you know, brought us together.
[1:24:21] Yeah. Interesting.
[1:24:22] It's good. So I'm going to ask a question
[1:24:25] that sort of feedings if it's that sort of feeds into the what
[1:24:29] the future looks like for Afrimat also, I understand that.
[1:24:35] I mean, I mean, to the real estate to a certain degree,
[1:24:37] right And to understand the economic sense and economic
[1:24:42] opportunities, the economic upper hand doing high end real
[1:24:46] estate is in the city, right, especially in acquire and how
[1:24:51] grueling it is to pay attention to the mass market, you know,
[1:24:55] affordable housing. It almost seems because if last
[1:24:59] year some friends and I came together to try and do a
[1:25:01] project, similar project as if for me.
[1:25:05] I'm just asking you this question that do you think in
[1:25:09] the future, I mean, now you're making doing these high rises,
[1:25:13] luxury high rises to sort of get some grounding, get an economic
[1:25:17] footing. Do you think you're going to
[1:25:19] venture into what's the middle class and lower class is looking
[1:25:24] for in this? Because there's a huge housing
[1:25:26] deficit in this. Country, right, it's true there
[1:25:30] and. Most of the people are not
[1:25:31] looking for studio apartment. Yeah, they're looking for the
[1:25:34] typical Ghanaian. Exactly so does the future
[1:25:38] envelope that for Africans. I believe so.
[1:25:43] And again, like I said, you, you want to look at the markets
[1:25:47] because when you pick a business, again, the economic
[1:25:51] arbitrage at the end of the day is the is what is the difference
[1:25:56] between you getting the client and what the client gives you,
[1:25:59] right. So no businessman wants to go
[1:26:01] into business for loss, but you want to go in definitely for
[1:26:05] profits. So as, as we skill and as we
[1:26:09] grow, definitely the housing deficit is supposed to also
[1:26:12] cater for, you know, the masses and the middle class as well.
[1:26:16] And I'm trusting God that as we grow and as the years come by,
[1:26:21] there will be certain infrastructures and things in
[1:26:24] place that like, it's like you, you're in the US and you drive
[1:26:29] us far away from the main cities, thick woods, But there
[1:26:35] are still communities in there where people live.
[1:26:37] The roads are tired. People don't mind.
[1:26:39] I, I said something to one of my friends.
[1:26:41] I said that people, I would tell a developer this place is a Bush
[1:26:46] in Ghana, but when they go to US and they live far away from the
[1:26:50] city, they don't complain. Why?
[1:26:52] And interestingly, the bushes there probably will be more than
[1:26:55] the ones here. Maybe because over there the
[1:26:57] roads are good, the infrastructure to help, the
[1:27:01] developments are there, which is why I'm excited about what the
[1:27:04] president spoke about. Absolutely, you know, because
[1:27:08] when now we confidently know that roads to maybe do the way
[1:27:14] and all of these places are well done.
[1:27:16] Because again, remember that if you're moving tracks, you don't
[1:27:19] want a situation where you've moved a whole container of
[1:27:22] things and it goes to get stuck. So all of these things come to
[1:27:27] play and the prayer is that we become so economically stable
[1:27:31] and buoyant such that a developer can choose to actually
[1:27:34] fix the roads that lead to their development and develop the
[1:27:38] place, you know, So these are these are things that, and I'm
[1:27:42] sure that as, as the ES progresses, we'll definitely,
[1:27:45] you know, do that because you want to save.
[1:27:48] And if you're serving a market, do yes, you may want to create a
[1:27:52] niche for yourself. You may also want to save the
[1:27:54] market to, you know, so at the end of the day, you'd weigh the
[1:27:58] economic arbitrage when that time comes.
[1:28:00] And if it's a goal, why not? So sounds good books.
[1:28:05] My first proper interaction with you was on books.
[1:28:08] And Chrome's book you said you had on the floor.
[1:28:12] Yeah. I like Chrome a lot.
[1:28:15] Great man. Green Man by all standards.
[1:28:18] He's framed in my living room. And so I know you're an author
[1:28:21] yourself. Yes.
[1:28:23] I'm actually not surprised. You have three books.
[1:28:25] Yes. Read so much.
[1:28:25] It's only fair that you get to write in the end.
[1:28:28] You want to walk me through the three books or why you decide to
[1:28:31] write them? Three books.
[1:28:32] So my first book is The Entrepreneur's Jenny, an ideal
[1:28:35] startup guide. I wrote that in 2018, so failed
[1:28:39] experiences from the past years just documented that in 2018.
[1:28:43] Then 2021 I wrote Understanding Systems, Thinking, The Modern
[1:28:49] Art of Building Learning Organizations, because I
[1:28:51] realized that when it comes to businesses, businesses don't
[1:28:55] fail, their systems do. And there's a way to create
[1:28:59] system. That's why it's called learning
[1:29:00] out of building learning organization, the modern out of
[1:29:02] building learning organization. So in that book, I touch on
[1:29:06] personal mastery, I touch on team learning, I touch on shared
[1:29:08] vision. The cleaner NASA is cleaning
[1:29:10] NASA, but I still saying that I'm here to take people to the
[1:29:12] moon because they understand that in principle they are
[1:29:16] cleaning of the space is contributing to the overall
[1:29:19] vision of taking people to the moon.
[1:29:21] You know, so team learning, personal mastery, I I talk about
[1:29:25] some of those models in there. I speak about my 10 rules for
[1:29:29] effective leadership in there as well.
[1:29:33] So that was in 2021 and 2023. I launched the seven universal
[1:29:40] currency for leveraging anything in this all because I believe
[1:29:43] that money is good, money is powerful, money does a lot of
[1:29:46] things, but there are other things that will open doors for
[1:29:49] you if you understand how they work and how to leverage and how
[1:29:53] to use them. Yeah.
[1:29:54] So for me, my journey, like I've literally enjoyed blessings that
[1:29:59] money didn't bring. It's just the arrow eyes of
[1:30:02] other currencies. You know, like this work we do,
[1:30:06] it will interest you, the number of lives you are touching by
[1:30:09] means of the sport, the destinies you're transforming.
[1:30:12] And they may not know you by you, you, you may show up at an
[1:30:16] airport somewhere, somewhere like, oh, Bill, I watched that
[1:30:19] personal podcast. I did this, I did that.
[1:30:21] And for me that every time like people move to me, that's like
[1:30:24] so humbling. It's like, oh, I was so I
[1:30:27] remember I spoke at at a conference in Kenya last year
[1:30:30] and the guy said to me after I think I posted it on my social
[1:30:33] media, he was at me and said, I hope I'm speaking with MB this
[1:30:37] morning. I wanted to commit suicide and
[1:30:40] took a picture of the poison and said, this is it.
[1:30:43] My friend kept telling me I should come, I should come, I
[1:30:46] should come, I should come. And so I followed him.
[1:30:49] And your story gave me hope. That testimony brought me, I
[1:30:53] call it testimony, brought me to tears.
[1:30:54] I was like, what? So I said to.
[1:30:57] And you know the interesting thing that day the organizers of
[1:31:00] the program dragged the meeting so much that and it was a
[1:31:04] meeting that I was literally funding.
[1:31:06] They dragged the meeting because they were trying to use it to do
[1:31:09] a political thing. And I almost said to myself I
[1:31:12] wanted to leave. So one of my guys houses was
[1:31:15] like, don't go God probably brought here for one person and
[1:31:20] they dragged and dragged and I was so upset because we got it
[1:31:23] like 2000 people in the room. And by the time I was about to
[1:31:26] speak, it was just about 800 people.
[1:31:29] But there's a there's there's a base understanding.
[1:31:31] I have never disregard an audience.
[1:31:34] Yeah, even if it's one person speak like a speaking to
[1:31:36] 1,000,000 people. So I I stepped out of the
[1:31:39] conference room that they sat in my car just re engineered my
[1:31:44] heart again. And I'm like, you need to speak
[1:31:46] to yourself. Why are you here?
[1:31:47] If it's that one person, go and do it.
[1:31:48] So when I got that, it was such AI was like what suicide and the
[1:31:52] person added the pictures and everything.
[1:31:54] I was like, I just do it. I, I want you to please be a
[1:31:58] voice that will guide my path from time to time.
[1:32:00] And today he's doing amazingly well.
[1:32:01] He started like his own thing in Kenya and all of that.
[1:32:04] And so this work that we do, by extension, you never know what,
[1:32:08] what, what you're touching. And that's where the seven
[1:32:11] universal currency comes in, leveraging other currencies to
[1:32:15] win. And who knows, the next one
[1:32:16] probably on the way. So.
[1:32:18] Nice when when you speak, the following is going through your
[1:32:23] socials, your websites, some of your speaking engagements.
[1:32:27] When I say the first night I told you when I started in your
[1:32:28] church, you know, like you speak like a preacher man and clearly
[1:32:33] you have a tattoo of God on your body.
[1:32:36] You coach scriptures while you're talking really exciting.
[1:32:41] Clearly there's a certain deep regard for God, deep regard for
[1:32:44] the divine right. And I think sometimes I tend to
[1:32:48] ask almost everybody here because there's a setting, a
[1:32:51] couple of correlations I'm picking up with people who are
[1:32:53] building things and spirituality and even certain variables that
[1:32:58] are playing their upbringing right.
[1:33:01] So on spirituality, what is good for you?
[1:33:06] I see what I see what not out of disrespect.
[1:33:09] It's more out of very deep regard for the divine knowing,
[1:33:14] not knowing what God, Jonathan, I can't say.
[1:33:16] I can't say. I can't say who is God to you or
[1:33:21] all I can say is what? Because Jonathan.
[1:33:24] Who is God? Who is God?
[1:33:26] Who is God to you? Let's.
[1:33:27] Just say who is God to you? If I was doing the question back
[1:33:29] at you and I said what is God to you?
[1:33:30] What would we answer you? God is God, yeah, but who is God
[1:33:40] to you? There's an intelligence that is
[1:33:43] greater than us that cease to everything and whether you are
[1:33:51] cognizance of it or not, it is there.
[1:33:54] So who is God? His word to start off in the
[1:33:56] beginning was the word. The word was with God.
[1:33:59] I'm like the Bible is such a brilliant business manner for
[1:34:03] you to go to and study. So for me, you get born again,
[1:34:12] you get to fellowship with the Spirit of God, you get to
[1:34:15] understand, like I said, that there's an intelligence that's
[1:34:18] greater than you. And whether you're conscious of
[1:34:21] it or not, He is there or he is there and he rules this word
[1:34:27] whether you're conscious of it or not.
[1:34:28] So like you said, God is God. But for me, I transitioned it
[1:34:32] back straight to His word. And while we look not at the
[1:34:38] things which are seen, the things which are seen are
[1:34:42] temporal. The things which are not seen
[1:34:44] are eternal. So in principle, there's an
[1:34:47] eternal world that controls this particular earth plane.
[1:34:52] You get me. And so for me, that's get born
[1:34:56] again. Get to fellowship with God.
[1:34:58] The more you are studying His Word, it gives you a better
[1:35:02] understanding of who and what He is.
[1:35:05] So if he says that he is El Shaddai, the God that provides,
[1:35:11] and so you should bank on him when it comes to your provision.
[1:35:14] Yet in his same word, he's brought in an asset that says
[1:35:17] that the hand does not eat, that does not work, must not eat,
[1:35:21] which means that if I'm working, then I should be eating.
[1:35:27] It corresponds to his identity of he being a God who provides,
[1:35:33] which you get me. So the more you are feeding on
[1:35:35] his word and the more it's coming alive to you, it's making
[1:35:38] you understand that, oh, there's this eternal being who owns my
[1:35:45] very existence. And so, and at a snap, he could
[1:35:47] call you. At a snap he could understand.
[1:35:49] And again, one of the things that I've realized is that if
[1:35:54] you can explain every aspect of your success, God is not in it.
[1:36:00] Honestly, sometimes things happen to me.
[1:36:04] I'm like, how did we get here? I'm like, how yes, we know that
[1:36:11] we're putting in the efforts. We know that we're doing this.
[1:36:14] We know that days when people meet, you're like, oh, I had
[1:36:19] your name here. And like, how does your name
[1:36:23] show up in this room? And remember that the heart of a
[1:36:28] king is in the hand of God. So God is the one who movement
[1:36:31] to do these things. So you look at a man from where
[1:36:37] I've come from, I'm not saying I'm the best.
[1:36:40] I don't even think I'm the most intelligent person.
[1:36:42] I've met much more intelligent people.
[1:36:45] But you can acknowledge that there is the grace of God at
[1:36:49] work in your life that causes things to respond to you.
[1:36:53] So in the beginning, God, in the beginning God.
[1:36:56] The people who acknowledged God, they see his evidence provision,
[1:37:01] they see his rule in their life, you know, and life is very
[1:37:06] spiritual. You're either connected to the
[1:37:10] place of light or the place of darkness.
[1:37:13] It depends. Whichever 1 you know.
[1:37:15] So yeah, we choose. I choose to be on the God side.
[1:37:19] Yeah. And then it works excellent.
[1:37:22] Moses, what do you want to be remembered for?
[1:37:25] What do you want your children to tell their children about
[1:37:30] you? If they ever tell my story, let
[1:37:33] him say I lived a life that bless God at its peak and
[1:37:37] touched humanity at its core. If it bless God at its peak, it
[1:37:41] must not be in the marketplace because the word ministry, it
[1:37:44] must not be in the church necessarily.
[1:37:47] The word ministry is service. And Jesus gave the biggest
[1:37:52] business advice ever. That he who wants to be great
[1:37:56] amongst you must save is the biggest business advice ever
[1:38:01] because the guy who has an idea that is serving the masses who
[1:38:06] make money from the masses. So think service with your
[1:38:11] business and how it blesses humanity.
[1:38:13] God, by extension, will cause profitability to come to.
[1:38:16] So me, I'm always like to make a million, bless a million to make
[1:38:20] a million, 7 million at. Find something you're good at,
[1:38:24] be profitable with its skill. It's to meet the lives and the
[1:38:27] demands of people and God brings his blessing towards you.
[1:38:30] And Jesus gave that business principle and he said the guy
[1:38:33] who wants to be great amongst you must learn to serve, you
[1:38:37] know. So it just shows us that service
[1:38:39] is one of the key factors to greatness.
[1:38:42] Yeah. So my kids, the world, if they
[1:38:48] ever tell my story, let him see I lived a life that bless God at
[1:38:52] its peak by extension of whatever I do and touch humanity
[1:38:56] that is called still by extension of whatever thing I
[1:38:58] do. I want to enter your mind a
[1:39:01] little. I'm sorry because you're an
[1:39:07] intentional man. You probably.
[1:39:09] I heard you talk on the Connected Minds podcast about
[1:39:13] how you know things are built twice, first in your mind and
[1:39:17] then in reality. And So what are the things that
[1:39:21] play out in your life? You've already imagined them and
[1:39:24] you're just leaving them now. And so in light of that 70 year
[1:39:31] old Moses B Arthur, right, how does that look like?
[1:39:37] The game of life is played on the field of the mind.
[1:39:42] So for me, there's something I do.
[1:39:45] And I like the way you asked this question because sometimes
[1:39:48] when I'm going to ask myself when I want to take a decision,
[1:39:51] sometimes I'm able to ask myself, oh, 40 year Moses be
[1:39:53] happy about this. Sometimes I ask myself, oh, 50
[1:39:57] year old Moses, be happy about this.
[1:39:59] And it really informs how I move.
[1:40:05] And I'm like, learn to think like God.
[1:40:09] God knows the end from the beginning.
[1:40:13] It's such a superior way of thinking to know the end from
[1:40:16] the beginning because when you're able to know the end from
[1:40:18] the beginning, it informs how you move.
[1:40:21] So learn to think like. And for most believers, it's
[1:40:24] difficult for them to think than to pray.
[1:40:27] It's very easy for believers to pray, but it's very difficult
[1:40:30] for them to think. And I'll drop that.
[1:40:37] So 70 year old MBA, one time I wrote in my journal that at the
[1:40:44] end of my life, if I'm old, I want to see the lives that what
[1:40:51] we did on earth blessed. So leave for people be 70 and
[1:40:58] still have people coming around you because 20-30 years ago they
[1:41:02] probably chanced on your episode with Bill Kobner and it changed
[1:41:08] their lives. You know, live for people, touch
[1:41:11] lives by extension be blessed. So 70 year old thanking God for
[1:41:16] half of the journey has been the lives we've been able to touch
[1:41:20] the people we've been able to bless in our world.
[1:41:22] And most importantly, being very grateful for even the
[1:41:27] opportunity to do this thing called life because not
[1:41:29] everybody who gets to do life and to probably touch it at the
[1:41:32] skill, probably we're touching now.
[1:41:34] So for me, it's like gratitude. That would be like the sum, the
[1:41:39] sum of like my life at 70, like gratitude at every point in
[1:41:43] time, reflect. And all you can say is thank
[1:41:45] you. Gratitude.
[1:41:46] All you can say is thank you. Yeah.
[1:41:49] It's good to mention this cause Oren Buffett just delivered his
[1:41:54] last letter after almost was bored.
[1:41:59] A lifetime of building wire makes a hard way.
[1:42:02] And he said that in one of the lines.
[1:42:04] He's like, have the end in mind. You know, imagine you're at your
[1:42:11] obituary and then you know, you're at your funeral.
[1:42:14] And how does that look like? Have that vision in mind.
[1:42:16] I'm not, I'm not paraphrasing. I'm just paraphrasing, sorry.
[1:42:21] And have that objective in mind. Have that dream in mind and just
[1:42:25] live your life to get to that point.
[1:42:27] The first time I think I came across that idea was the seven
[1:42:31] habits of high defective people. I always have the end in mind.
[1:42:34] And then conduct yourself to fit it.
[1:42:37] Yeah. Moses, thanks for what you're
[1:42:38] doing. Thank you.
[1:42:40] It's been an inspiring conversation.
[1:42:41] One, you're an inspiring young man.
[1:42:43] Thank you. And I really pray that the God
[1:42:47] you believe actually brings his blessings to your service.
[1:42:50] And I pray that at the end of it all, you know, you, you be in
[1:42:55] the speed of gratitude like you so desire and that you save
[1:42:59] millions and that you will build for people like us to come and
[1:43:03] live in. Yeah.
[1:43:05] So thank you so much. Well, thanks for coming.
[1:43:07] Thank you, Thank you, thank you. Thank you for having me.
[1:43:09] Thank you. I'm grateful.
[1:43:11] Yeah, so friends, Moses, Biatha, and that's how much I mean, it's
[1:43:16] just build something.

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