# Vanessa Omari: The Woman Building Africa's 'Amazon' At VDL FULFILLMENT

An episode of [The Peswa Podcast](https://invisiblenetwork.ai/podcast/1781537541), 19 Jan 2025, 51 min.

Audio: https://anchor.fm/s/110e1ce70/podcast/play/117753082/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-31%2F421135823-44100-1-faee6810d65369ca.mp3

Send a text “YOU DON’T HAVE AS MUCH TIME AS THE MAN.” On today’s episode of The Peswa Podcast, I sit down with Vanessa Omari—Founder, CEO, and the visionary force behind VDL Fulfillment, the company building Africa’s next ‘Amazon.’ Vanessa shares her inspiring entrepreneurial journey, reflecting on the lessons she’s learned, the challenges of launching a business in Ghana, and the unique hurdles female entrepreneurs face in an industry often dismissive of their contributions. This is a conversation you won’t want to miss! Subscribe to The Peswa on Youtube and follow us on all Social Media Platforms: https://linktr.ee/thepeswa?utm_source=linktree_admin_share The Fresh Patch Podcast - Where Good Pets Get It. Welcome to the Fresh Patch Podcast where we talk about everything, from dog... Listen on: Apple Podcasts Support the show

## Transcript

[0:00] Watch your dead video. There's so many problems and
[0:03] challenges I know we face in Ghana, so I was like, if
[0:06] everybody goes, what would happen?
[0:08] You had to face a certain certain peculiar challenges
[0:12] because you're a woman. I mean, people will speak to you
[0:15] on phone, they'll think that, oh, maybe you're one of the the
[0:19] people working with the company and then you set up a meeting,
[0:22] get there and they're like, I was expecting someone else to
[0:25] come. And I'm like, OK, like, who are
[0:28] you expecting? In terms of women trying to do
[0:31] business, I would say you don't have as much time as the man
[0:35] would have because I have this philosophy that if someone is
[0:39] doing very well in life is either they are serving good or
[0:42] they are doing something else. And that's something else.
[0:44] Can be principal or it can be another good.
[0:48] OK, so if you are choosing your part, make sure you choose the
[0:51] world, but don't choose God and leave out principle.
[0:55] Yeah, because the two work hand in hand.
[0:57] People want to start business in Ghana.
[0:59] I mean, we only see an opportunity.
[1:00] They want to do something about it, but they don't exactly know
[1:06] the next actionable steps to take to move this solution
[1:11] they're trying to build into a business.
[1:13] How did you move that? Move it from an idea into a
[1:17] company. You have to give me my new.
[1:31] Hello Aqua. Hello world.
[1:34] So it's a boy Bill the Cob. Now you know what we do here.
[1:38] It's another exciting episode. I always say it's cliche to say
[1:41] this, but I'll say it again. Another exciting episode of the
[1:44] personal podcast and only here. You know what we do?
[1:47] We go behind the care team, have fireside conversations with
[1:52] people who are making the world go round, entrepreneurs.
[1:55] And today's conversation is particularly one that strikes
[1:58] close to home. It's with a business woman I
[2:01] have had the opportunity to interface with on their personal
[2:04] level, business wise. And I must say she's like an
[2:07] astute business woman. And I can't wait for us to delve
[2:11] into a story and understand the dynamic of the landscape from
[2:15] here. But today I'm going to do
[2:17] something different. Over the past couple of months,
[2:21] I've been on LED, held on chokehold, if so to speak, by a
[2:25] couple of letters John D Rockefeller she sent to his son.
[2:30] And I think they've been helpful to me, and I think it would be
[2:34] good to have you listen to them as well.
[2:36] But I'm going to read this excerpt from a letter dated from
[2:39] the November 9th, 19 and 1897. So in this letter, Johnny
[2:44] Rockefeller, if you know that those of you who don't know
[2:46] Johnny Rockefeller, just a Google away, but for an
[2:50] entrepreneur, you must know Johnny Rockefeller, richest man
[2:54] in written written history. So I'm going to read the accept
[2:57] of this letter and it goes like this.
[3:00] I think that work is a privilege as it brings more than just
[3:04] sustaining life. Work is the foundation of all
[3:06] businesses, the source of prosperity and the and the shape
[3:10] of genius. Work makes young people work
[3:12] harder and do more than their parents, no matter how rich they
[3:15] are. Work is expressed in the
[3:17] harmless forms and lays the foundation for happiness.
[3:21] A job helps to add flavors to life, but people must love work
[3:25] before it can retain the biggest fevers and achieve the greatest
[3:28] results. When I first entered the
[3:31] business world, I often heard that a person who wants to climb
[3:34] to the peak needs to make a lot of sacrifices.
[3:37] However, as the years passed, I began to understand that many
[3:40] people who are climbing to the peak were not paying the price.
[3:43] They work hard because they really like work.
[3:46] People who climb up in any industry are fully committed to
[3:48] what they are doing and are dedicated.
[3:51] Sincerely love the work you do. You will naturally succeed.
[3:56] All right, guys, so do this what you want to.
[3:59] And on to our conversation with Vanessa.
[4:02] Vanessa, hello. Nice to have you around.
[4:05] Nice. To be here.
[4:07] Great. So Vanessa is the CEO for video
[4:10] fulfillment. I'll let you delve into the
[4:14] video, what video is about. But in the snapshots, video is
[4:18] essentially A fulfillment center that helps businesses to more or
[4:23] less procure and deploy their products to customers, right?
[4:29] So great. Nice to have you, Vanessa.
[4:32] Nice to be here, thank you for that.
[4:34] Invite Vanessa. Take us back.
[4:40] Have you always been in Akwa? Were you born in Akwa?
[4:42] You was in Akwa. I was born in Kumasi.
[4:45] OK. I stayed in Kumasi for 15 years.
[4:48] 15 years. Yes, and then I I went to the UK
[4:52] to study for about 6 years, then I came back to Ghana.
[4:57] So that has been my journey. That's been your journey.
[4:59] Kumasi to the UK Which schools you attend?
[5:03] So in Kumasi was Naji Saint Joe's.
[5:05] OK. And my son Tassi and then in UK
[5:09] it was Bosworth Independent College.
[5:12] And then there was Aston as well.
[5:14] So I missed out every girls because you.
[5:17] Wanted to go to every girls so bad.
[5:19] No, I I did go to every girls. For for how long?
[5:22] For two terms, but if I don't mention it, my mates are that
[5:26] time. Yeah.
[5:28] So I was in a brigal for two terms and then I went to
[5:31] Bosworth Independent College in Northampton and then I went to
[5:35] Aston and then I came back. OK, So what did you study in
[5:39] college? I studied business, so it
[5:41] started as Fine Arts, OK, and then I changed it to business.
[5:46] Have you always had like the thing for business too?
[5:48] I would say yes. I started pretty early, but I
[5:51] didn't realize. So I was more of I, I was more
[5:55] inclined towards the creative. So I, I sing, by the way, and
[5:59] then I paint and I do makeup and I, I do a lot of things.
[6:05] So from, from my childhood, I, I think I started pretty early.
[6:10] I started selling things to my maids, to my people in.
[6:14] Can you can you run us back to like the earliest experiences of
[6:18] you exploring business business it's.
[6:22] Quite interesting. So I started by selling plywood
[6:26] because I I realized, yes, I was in class.
[6:29] Was it, I think no actually, you know, I didn't start by selling
[6:33] that was in GHS. You're selling plywood in GHS.
[6:36] Yes, but I started in class 5. Was it class 5I started writing
[6:40] a book and then I realized that no, I'm not interested in
[6:44] writing the book. So I I then went on to start
[6:47] making brooches. Brochures.
[6:49] Yes, to sell and ribbons. OK, 'cause I realized that
[6:52] people, I, it was something I like to do, but I realized that
[6:56] people won't buy it if they knew it was mine.
[6:58] So I made it. OK.
[7:00] So what I did was I, I went behind, made them sell it in a
[7:04] snack bar. And then I told them that they
[7:06] should just put it there. They shouldn't mention that I
[7:08] made it. If not, do not buy it.
[7:10] And people bought. It.
[7:11] Yeah, they bought it. OK, Good money.
[7:13] I made money from that. So was it the what drove you to
[7:19] that? I mean, if if you just like
[7:20] making the brochures and these things and we can just need like
[7:24] a couple for yourself and your friends and give them as gifts.
[7:27] But why did you want to sell them?
[7:28] I don't. Know at the time, actually I I
[7:29] really. Don't you know you wanted extra
[7:31] cash for lunch? I.
[7:32] Didn't need money. To be honest, I didn't need
[7:36] money. I think I had just grown up
[7:38] seeing my mom like really take up the entrepreneurship.
[7:42] What does your mom do? So she's the one of the school I
[7:45] went to. Oh yes.
[7:47] So like basically I had seen her throughout my journey, like
[7:50] running the school, doing business.
[7:53] And so it's just something I felt like I had to do or was
[7:56] part of what I had to end up. Doing and she like was she
[7:58] talking to about business and entrepreneurship at.
[8:00] That I used to see a lot of her meetings and being them
[8:03] actually. So after I'll go to her office
[8:06] and then I'll I'll be basically part of her meetings even though
[8:09] I'm playing around and things like that.
[8:11] But I have everything going on. Pardon.
[8:12] I have a new child. I'm the fourth of four girls. 4
[8:15] girls OK your dad. Yeah, my dad as well has passed
[8:18] too. Oh.
[8:19] He's passed, yes. Oh, how many?
[8:21] When? When was this?
[8:23] I think it was in 2021. Yeah.
[8:27] Do you think that's like affected your trajectory, like
[8:29] as a person, How did that affect you?
[8:31] I think it affected me positively.
[8:33] OK, how? So because I realized that, I
[8:37] mean, I've always know life is short, but I really started to
[8:42] understand what I was supposed to do.
[8:45] And I don't have a lot of time to do it.
[8:48] Yeah. And so every day matters.
[8:50] I live every day like it's my last.
[8:51] Wow. So it's something that has
[8:54] basically made me start thinking more.
[8:56] It's a sense of agency. Pardon.
[8:58] Just give me a sense of agency. Yes, yes, that's if you need to
[9:02] do something, do it today or do it yesterday.
[9:03] It has to. Be done.
[9:07] Yeah. OK.
[9:07] So from selling brochures by the candy bar in school, Yeah, to
[9:12] selling plywood in high, junior high school, How did that
[9:14] happen? We're doing pretech and I
[9:18] realized that people were struggling to buy they are wood.
[9:21] So then I decided. The drawing boards.
[9:23] Yes, the drawing boards. So I decided to tell my mom
[9:26] because I knew they had some wood lying around.
[9:29] So I just went to ask her randomly like I think isn't the
[9:32] wood for anything. And she said no, why?
[9:35] And I was like, oh, I think I can do something with it.
[9:39] They just like, oh, if you sell it, we'll share the manual.
[9:44] So I was like, OK, no problem. I mean, let's do it and and see
[9:47] how things go. So it worked out.
[9:49] I mean they all needed. The wood, Did you just sell them
[9:52] the wood or like you actually took it to a Carpenter the
[9:53] shape? So the Carpenter the Carpenter
[9:55] used it and then shaved the boards and then gave it to.
[9:58] Them so you sent so you you saw the finished products.
[10:00] Yeah, that's exciting, yeah. And then what happens next?
[10:04] And then I think, what was the next part for me?
[10:08] I I thought I thought GHS you go to a big girls for two times.
[10:10] No business happens in the big girls High, yes.
[10:13] No, I every was transition. OK.
[10:16] So you moved to the UK, which which which year was this that
[10:20] you moved to the UK? Which year did?
[10:22] I How old were you? I was 15, OK.
[10:24] So I don't remember the year. I think it was 2014, OK.
[10:29] Yeah. And then I went to UK, OK, But I
[10:32] think I really got a hang of, I mean, I did Fine Arts in, I did
[10:36] visual arts in and maybe girls, OK.
[10:38] And then when I went to UKI did Fine Arts because I wanted to do
[10:42] something in arts basically. That's why I went there.
[10:46] So you went to the UK to do something in arts.
[10:48] You ended up doing finance? Yes.
[10:50] No, I ended up doing business. What happened?
[10:53] How did that happen? It took me not doing very well
[10:58] in art to realize that, to realize that OK, maybe it may
[11:04] take me a bit longer if I want to take this path.
[11:08] Because in terms of my creativity, I I still hardly
[11:11] understood it at that point. That for me, it's more about
[11:15] replicating what I see. That's where I come in.
[11:19] But if I'm supposed to come up with something out of the blue,
[11:22] it can take me two years and I'll still not come up with it.
[11:25] And so I hadn't realized that at that point.
[11:28] But I had to develop work in Fine Arts, right?
[11:31] And I would do something and then the grade I'll get, I'm
[11:35] like questioning myself, am I supposed to do it?
[11:38] So it really got me to start thinking about what I was
[11:41] supposed to do and whether it was the right path for me.
[11:45] So I just started to throw it out to God and then ask him,
[11:48] like, what am I really supposed to do?
[11:50] Because I don't want to go on this path And then later
[11:53] realized that I'm not supposed to.
[11:55] Pardon. You're supposed to take the.
[11:57] Part yes, yes, yes. So that's basically how.
[12:00] So you're taking courses in like finance?
[12:03] No. So then I changed my.
[12:05] So I was in, I was doing AI, was doing GCSE and then I decided to
[12:10] do the foundation year instead of doing A1A2.
[12:15] OK. So I did the foundation year and
[12:17] as part of that I decided to do business because I think, yeah,
[12:24] I just decided to do business because the business, yeah.
[12:27] Do you think like the prior experiences informed that
[12:30] decision? OK.
[12:31] Yes, because I wasn't sure what I wanted to do, but I knew it
[12:34] was business. There was a mother saying in all
[12:36] this like your. Mom, my mom, oh, she was very
[12:38] supportive. She's been so supportive.
[12:40] You feel like they give us certain freedom to make your own
[12:43] decisions and explore. Yes, definitely.
[12:46] There wasn't something that they would say, oh like go and do
[12:49] this or make sure you do this. If not, it was just about doing
[12:52] well and whatever I decided to do.
[12:54] So if I wanted to do business, make sure you pass because the
[12:57] fees you are paying is not. It's not a joke, yes.
[13:01] Yeah, we probably got this. I might forget this question.
[13:04] Having said, like you, you've doubled in like being like a
[13:07] painter, somewhat artistic, right?
[13:10] You know, Paul Graham, he's the founder for YC, and he's a
[13:14] painter himself. And then he has this essay.
[13:17] He puts poets, philosophers, painters and entrepreneurs in
[13:20] the same box. Do you agree?
[13:23] In the same box. Yeah, he thinks that the what's
[13:28] the word triggered by the same flavor.
[13:32] I'm always the idea of the same flavor.
[13:35] I think you need some form of creativity to do business.
[13:39] Business, yeah. Yeah, so I mean, everyone
[13:42] defines it in their own way if that's how he wants to define.
[13:45] Sure. Yeah, Anyway, cool.
[13:46] So we proceed. And so you are doing finance and
[13:51] what's the school again? Please, it wasn't finance or.
[13:53] Business I'm. Not finance business.
[13:55] And in business and but you major in finance or anything OK
[14:00] it? Was management.
[14:01] Management OK so after school so did you start while you were
[14:04] studying well did you try building anything?
[14:07] Did you start any business while in school and then?
[14:11] So because again, I was a creative, I was still trying to
[14:14] think around, is this supposed to be what I'm doing already?
[14:18] Things like that. And I realized that no, it
[14:21] wasn't supposed to be enough, that anytime I try and think
[14:24] about something, it's like nothing will come out of it, you
[14:27] know? So later I just decided to just
[14:30] school and see how things go. And then I, I realized there was
[14:34] an opportunity again. I, I think I started realizing
[14:37] opportunities very early and problems like anytime I see a
[14:41] problem, I want to solve it and there's a reason why I would
[14:45] want to solve that problem. So I'll try and solve it in my
[14:48] own way. So I think it was in church
[14:50] where I realized people were waiting outside for a long time
[14:56] and they were selling different types of food.
[14:59] So I was like, OK, I don't see anyone making Jolof.
[15:01] So oh, so let me go and make Jolof and see how things go, you
[15:06] know? So I started selling Jolof at
[15:08] that point in church. You're making the Jolof yourself
[15:10] in service. That's interesting.
[15:13] How did that go? Pretty well.
[15:15] I mean, I was able to save some money, like some good money.
[15:19] Hustler. Yes, a real hustler, Yeah.
[15:22] OK. So you're selling Jolof in
[15:23] school. I mean, it's probably still
[15:25] consider that business if you're not ready, if you're not
[15:27] already. I've always said I wanted to do
[15:29] something in food. Yeah.
[15:31] But I'm doing it in my own little way.
[15:33] Now, we should have a conversation after this.
[15:34] OK? Yeah.
[15:36] OK. And this is my me inviting
[15:38] myself to ask anyway. So we you're done with school at
[15:45] this point. What happens?
[15:46] I know you in. What's the intent?
[15:49] It worked a while Or how did that look like?
[15:52] So I was supposed to do a work placement in any company.
[15:56] OK, So I decided that if I'm supposed to come back to Ghana
[16:00] and work, which was always my mindset, right?
[16:03] I didn't. I just knew I wasn't supposed to
[16:06] be in the UKI just knew it. Most people, most people will
[16:13] like thank the heavens to be anywhere outside Ghana.
[16:19] Yeah. And I mean, they're currently we
[16:20] are experiencing exodus of like young people fleeing, so to
[16:24] speak this country, right. And I mean, you're someone who
[16:27] has had opportunity to school, they probably have better
[16:30] chances of thriving the economy and working and decide to come
[16:33] back. To where it is like work day.
[16:35] But OK, no, no. Why?
[16:38] Was it family or you felt like no, there was important work
[16:41] working for you in Ghana? Yes, because there's there's so
[16:44] many problems and challenges I know we face in Ghana.
[16:47] So I was like, if everybody goes, what would happen?
[16:51] Yeah. So for me, I knew that I was
[16:54] just in the UK to study and so after my time there, I started
[16:59] to look for opportunities to build my career in Ghana.
[17:02] So my family is in Kumasi, but I decided that if I want to work,
[17:07] I would have to come to Accra. I don't know why or what, but I
[17:12] knew I had to come to Accra to find work to do OK.
[17:15] And so I started talking to people telling them that I
[17:17] needed to do my placements and so like, is there any way they
[17:20] would recommend? And I ended up applying to the
[17:24] German chamber. German chamber business, yeah.
[17:26] Of commerce yeah, OK. And then I I worked there for.
[17:29] Which year was this? That was in Twenty, 20/19/2019.
[17:35] OK. So you're here in Ghana, German
[17:38] Chamber of Commerce, I'm sure it was like a it had great that was
[17:43] it called privileges and compensations.
[17:49] What happened? I mean, it was unpaid actually.
[17:51] Unpaid. Yeah.
[17:52] Workplace. Was an internship.
[17:53] Oh, so it was. It was more like actually before
[17:57] the work. OK, before the work placement I
[18:00] wanted to intern, right? Because I had some time before
[18:04] that and so I asked them if I could intern with them.
[18:06] Before the work. Placement started and so for the
[18:10] for the internship, I wasn't paid.
[18:12] I just wanted to go and see how things go right.
[18:16] But then it was after I finished that I started.
[18:19] Getting paid. So while you're there, did you
[18:23] did you know you're going to leave the place after your work
[18:26] placement or you wanted to like stay a while?
[18:29] I didn't know. What would happen?
[18:31] I was just I was just going with the flow, to be honest, Like if
[18:36] if I stay, I stay. But I knew that eventually I
[18:39] would want to do something of my own.
[18:41] OK, yeah. So.
[18:43] So what? What happened after you're done?
[18:46] What happened? When I was done, I went back to
[18:48] school OK for to complete my 4th year.
[18:51] But before I went to complete it, I had already started video.
[18:56] Yeah, so. That's interesting.
[18:59] Watch. Watch you get video.
[19:02] I think the challenges I went through in Ghana trying to place
[19:06] orders online, yeah. And also being exposed to the
[19:11] tech startup ecosystem, OK, yeah.
[19:13] So that that basically made me want to do something about that.
[19:18] You already shooting and you brought your football.
[19:21] It happens a lot. You got something to bring you
[19:23] something else. It was more to do with the time
[19:26] for me. Don't tell me they are coming,
[19:28] they are bringing the thing and then they come back at 5:00.
[19:32] Maybe they call me at 10:00, they are bringing something.
[19:34] I'm like, OK, I'm waiting for you.
[19:36] Then I get up, I put my phone somewhere and then 5:00 is when
[19:40] they are calling me. They've called me like 10 times
[19:42] and then they are annoyed because I don't answer the
[19:44] phone. So I had too many of those
[19:47] experiences, but I was like maybe, just maybe I can do
[19:51] something about it. So let me just start something
[19:53] small by doing a test. So I actually didn't start by
[19:57] buying a bike, OK? I started by renting it just to
[20:02] know how things would go and then when that.
[20:04] So the bike was receiving deliveries from from businesses.
[20:07] Yes. OK.
[20:09] So then I I created a page, started telling people about the
[20:12] business OK, and then started doing active marketing.
[20:15] Funny enough, I didn't go through my friends.
[20:17] Why I've always had this thing, I don't know why, but I I don't
[20:23] want people to do favors for me, OK.
[20:25] And then later come and say, oh, I came to them.
[20:28] Yeah. I want to see how it will go
[20:30] myself. Like I want to try it myself to
[20:33] see how it will go. So I didn't even tell a lot of
[20:35] people that I was starting it. I just created a page so.
[20:38] I mean, you're still a student at this time, yes.
[20:40] OK. You left with a with a year
[20:41] left. Yes, OK, I created a page,
[20:44] didn't tell my friends. I put the name there, started
[20:47] posting, started doing business and sometimes my friends even
[20:51] message me. They wouldn't know it's me.
[20:56] Oh, OK, so you had so basically you had the biker who was doing
[20:59] or bikers or just a. Biker.
[21:00] I started with one. One bike?
[21:02] You rented the bike, Yes. How's that going to work out?
[21:05] So you went to rent bike for a day a week?
[21:07] So I rented it for a week. And you had one.
[21:10] But you pay per day, OK. Yeah.
[21:12] So that's A at that point the biker with the biker or you have
[21:16] to buy. Yes, I think.
[21:17] Yeah, the bike came with the bike, OK.
[21:18] So you didn't have to pay the biker?
[21:20] Not even from like the deliveries, no.
[21:23] I just had to know that for this day, this is how much I'm going
[21:26] to spend, OK? So I had to make sure that
[21:28] whatever I'm going to make back is more than that amount.
[21:31] So you're contacting the businesses that you are like you
[21:34] had a delivery business for them.
[21:36] Is that what you're doing? Contacting which businesses?
[21:39] I mean you were taking orders and delivery.
[21:41] Yes, right. OK.
[21:43] So what I did was I started messaging businesses directly to
[21:47] tell them that this is an interesting business, so message
[21:50] their business. So I'll message with my personal
[21:52] accounts, I'll message. My personal accounts.
[21:59] I'm always trying to find strategies and ways of making
[22:01] things work by all means. So if it means I'm putting
[22:04] myself out there to say I'm recommending a business, I'll do
[22:07] that. So I'll message you with my
[22:09] personal account or you see my DP or you see my, my, my face
[22:13] there and go like, OK, customer, there you go and check the
[22:16] message. Or if you see the business, you
[22:18] may not respond. So that was one of the ways I I
[22:21] started and yeah. OK, so the business is inside
[22:25] contacting your business yes to like send products to to deliver
[22:29] to your clients, yes to their. Clients.
[22:31] OK, OK, OK, cool. So now you, you, you did this
[22:34] while you were here in, in K in Ghana and doing your work
[22:36] placements. Yeah, well, the progress was
[22:39] good, I'm sure. Pretty good.
[22:41] Very good. So you left to go and finish
[22:44] school? Yeah.
[22:45] And then you managed to come back to continue the business.
[22:48] I was still actually doing it while I.
[22:50] How was? How are you doing that?
[22:52] So I I ended up buying the bikes.
[22:54] Thank you. And then I had people working
[22:56] with me. The only thing was they were
[22:57] working remotely, OK. Yeah.
[23:00] So they weren't working in the station place.
[23:02] So they were all working from different places.
[23:05] And I was tracking everything from UK OK.
[23:08] So after some time, I came back. After I was done, I came back.
[23:13] And I decided that at the point where I came back was when I
[23:17] realized that, OK, we need to stop doing this normal delivery
[23:23] pick up and drop off. We needed to stop that because
[23:25] there were a lot of challenges with that.
[23:28] And maybe I've jumped ahead of the questions you want to.
[23:31] Ask don't worry we we will do that.
[23:33] OK, so did you work a while after school in the UK or you
[23:36] came straight back? I came straight back.
[23:39] I. Came straight back, OK, And you
[23:40] came for video. That's the other plan.
[23:44] Was it really for video? I came, I came back.
[23:48] You came back OK. Yeah.
[23:49] Now you've come, you have this business going on.
[23:53] What are some of the challenges you faced with like you mean the
[23:55] early stage of the business at the time?
[23:58] Plenty. Plenty to touch on a few for.
[24:00] Us, there were accidents, vivid pictures.
[24:04] You know when they have access, we'll send you pictures.
[24:06] They won't just tell you and let you be.
[24:09] They'll send you pictures. You have to pay hospital bills,
[24:11] you pay insurance. The insurance company will not
[24:14] refund you like too many issues, you know the rider will take
[24:19] money, not bring it back. You know, like, at least by
[24:24] God's grace, there was no and there was no there was nothing
[24:28] like theft with the riders, OK, when it came to doing business
[24:32] with me. But I know other businesses
[24:34] encountered that, that they'll steal their bike, they'll steal
[24:37] their money, run away. It didn't happen with me,
[24:39] thankfully. OK, yeah, but the.
[24:42] Other OK, so you decided they're going to rectify these problems
[24:45] and to do that you more or less like pivoted your business
[24:47] model, yes, to what it is now, which is a fulfillment center.
[24:51] How is that different from the regular delivery business?
[24:54] OK, so as part of the challenges, I realized that the.
[24:58] Which year was this? This was in 2021.
[25:01] And how long has the business been at this point?
[25:03] One year. One year.
[25:04] OK, cool. So as part of the challenges, I
[25:06] realized that because the riders were picking up and dropping off
[25:10] from multiple places, it wasn't going to be very sustainable for
[25:14] them to be able to do as many deliveries as they would want.
[25:18] I would want them to do because they have a daily target and so
[25:23] I realized that they would have to then pick up from a central
[25:26] point and deliver. OK, So it was something that we
[25:30] had started rolling. Out basically cutting off the
[25:32] many to many from one to many, Yes, OK.
[25:35] Yes. So then we started reaching out
[25:38] to the businesses in our network to tell them that this is what
[25:40] we are doing in our warehousing service where you can keep your
[25:43] products with us so that we deliver for you.
[25:47] And initially when we started doing that, a lot of businesses
[25:51] were not interested because they want to handle their products
[25:54] themselves. OK, how credible are you to be
[25:58] able to to be able to trust you with their products that you
[26:03] would know which product to pick at which point, you know,
[26:06] package the way they want it to be packaged.
[26:09] Some of them is very customized. Every, every product is unique,
[26:13] you know, so you can't even package it for them because if
[26:16] they send you a picture, you may not get it right.
[26:19] So it was very complicated in the beginning, but I decided to
[26:23] do research on it and find out how I could leverage on that to
[26:27] be able to build a business. So I had to put a hold on
[26:30] everything. OK.
[26:31] So you put a hold on the business, but the business was
[26:34] still running or you put a hold on the transition.
[26:36] I put a hold on everything because my last ride I also got
[26:39] an accident so it puts everything on hold
[26:43] automatically. So how did you go about the
[26:45] research? Are you speaking to like
[26:46] warehouse owners or what exactly 'cause I don't are they
[26:50] fulfillment a lot of fulfillment centers in Ghana?
[26:52] Oh no, I think we are the 1st. Yeah, it's like a niche.
[26:55] Yeah, we are the first. But a lot of delivery companies
[26:57] are doing something similar but labeling it as warehousing.
[27:02] So then they'll keep your products and then they'll
[27:04] deliver. But it's a bit more complicated
[27:06] than just keeping the products. Yeah.
[27:08] OK. So who did you speak to this
[27:11] research process? How did that happen?
[27:12] So I, I was just searching online, watching videos, reading
[27:16] papers on things that had been done to evolve logistics, you
[27:21] know, and I realized that there. Was like, I really dove my heart
[27:23] for what you're doing in like generally, because I have, we
[27:27] have, we're in a system where the logistics infrastructure is
[27:30] like terrible, like in the deploys.
[27:33] I really doubt my heart like founders who are building
[27:36] businesses in that logistics sector.
[27:37] Yeah, it's crazy. Yeah, it's quite easy.
[27:40] It's crazy. A lot is your strength.
[27:42] Yeah, delivering to people, yeah, they are always calling
[27:45] them. They won't answer.
[27:47] And not that our roots are terrible.
[27:49] Yeah, networking. It's bad.
[27:52] OK. So now you try to do research,
[27:55] you put a hold on how long did you put a hold on the business?
[27:58] Like maybe two months. Two months and you know, you
[28:01] came back to OK, now this what you want to do.
[28:03] You want to cut off the many to many to 1 to many, Yeah.
[28:07] And basically be a peripheral for all these businesses and
[28:12] they will just think about, OK, we have a an order here and
[28:16] let's apply here. And then the back proportion is
[28:18] on, it's on you, OK. At this point, your initial
[28:23] business is not running. You've been out of cash flow for
[28:25] two months, right? And how did you go about
[28:31] business space? How did you start it?
[28:33] Cuz now you have to rent a space.
[28:34] Initially you didn't need to get a space.
[28:36] Now you need to get like a whole space.
[28:37] Yeah. Real estate has just not
[28:39] involved, right. You have to raise initial
[28:42] capital to get that done. Yeah, I did.
[28:44] OK. How did you go through that?
[28:45] So I, I mentioned it to a couple of people in my network that
[28:49] this is what I wanted to do, but it was also good for them to
[28:54] know my work ethic because you can't just go to someone and
[28:59] say, give me money and they'll give it to you, especially if
[29:04] they are not family, you know. So for my family, I decided that
[29:08] today it's not, it's not my family's matter.
[29:10] I need to do it myself, you know.
[29:12] So then I started speaking to people, but because of my work
[29:15] ethic, I think it spoke some length for me.
[29:19] And so I started reaching out to people.
[29:20] And one of the people was Box Play Ventures.
[29:24] OK. So I worked with him in my
[29:25] previous workplace German Chamber, and because he knew
[29:29] about my work, he decided that he would give me some money to
[29:33] see how things go. Because he had also checked our
[29:36] records, checked our financials, everything was intact.
[29:39] He thought that it was a very viable and business to be in.
[29:43] And so after doing his own due diligence, yeah, he decided to
[29:46] give us some funding to be able to, Yeah, do.
[29:48] Have you had to raise subsequent financing after him after?
[29:51] That we've not, we've not raised after, but we are looking to to
[29:57] we're looking to. OK.
[29:58] We'll touch and all that. So now you have financing from
[30:03] Box Play Ventures, Box Play Ventures, right?
[30:05] I did. I need VC.
[30:08] No, they are like an Angel investor slash venture builder.
[30:13] OK. Yeah, OK.
[30:15] Like a VC? Well, OK, so I would say it was
[30:18] him personally. OK, OK.
[30:20] It's like an Angel round. OK, I get it.
[30:23] OK, so now we receive this financing.
[30:26] So next thing you enter speech. Yes, yes.
[30:30] From your house. From your house.
[30:32] No, from my house to this space because I was doing it in my
[30:34] house OK before I decided to get this space.
[30:37] So you're the only person working?
[30:39] Or you just. No, that was the only person.
[30:41] And you have riders at the time or you had riders, so how are
[30:44] you delivering? Good.
[30:48] So sometimes I'll do the deliveries myself, OK, And then
[30:51] I OK, as part of that's a new phase, I decided that because of
[30:56] what happened with the riders, let's try it with a car, OK?
[30:59] So even though it was looking very impossible, it worked.
[31:03] OK with. One car, yes.
[31:05] So I got a car for the business and then I got a driver to
[31:09] handle the deliveries. And so we'll give him maybe it.
[31:13] Wasn't like that because we would bike.
[31:15] Bikes are faster giving traffic in a car and all that.
[31:19] But. I didn't think it was worth the
[31:20] risk. OK.
[31:22] For me to employ people and have them right, right for my
[31:27] business. So at least I wanted to try
[31:30] using the car to see how things would go, OK.
[31:32] And so we got the car, got a driver, we'll give him
[31:36] deliveries in a specific area, then he'll go to that area and
[31:39] do the deliveries. If there's extra for another
[31:42] area, we'll give it to another rider who is not giving us
[31:46] anything. We'll just give him the money
[31:47] just to see how things will go. OK, right.
[31:49] So we did that for some time and then moved into the new space
[31:53] and then things evolved. OK, from there.
[31:56] So now how did you get the these businesses to trust you 'cause I
[32:01] mean you had media attempt and then like there was like a
[32:03] certain handle. How did you push back on that?
[32:05] How did you make sure you get them to trust that?
[32:08] Well, we can let this company handle that back in the back
[32:13] side operations. So I think for us, because they
[32:19] really have nothing to lose, the only thing they may lose is
[32:22] maybe their products. But because some of them had
[32:25] worked with us previously, it was more like a foundational
[32:29] ground for them to be able to do business with us.
[32:31] So we worked with previous customers and then informed them
[32:36] that this is what we are doing. And for the people that we're
[32:39] doing pretty well with, like giving us a lot of orders, we
[32:43] would intentionally try and build that relationship with
[32:46] them so that we could, because I'm saying we buy with me.
[32:52] Thank you so much. Well, so the, the so at this
[32:56] point, wait from now it's been been four years, right?
[33:00] Yeah. How many companies you work
[33:02] with? How?
[33:03] Many companies. Do I work with?
[33:04] Yeah. Like for businesses you take
[33:06] orders from. OK, OK.
[33:08] About hundred wow or more? It's more.
[33:11] Than like you book it like 25 partners every year.
[33:14] Yeah, that's well, how many employees now?
[33:17] 30. From 1 to 30 in four years.
[33:21] That's exciting. Great work.
[33:24] I see. So now do you have riders now?
[33:28] We don't. We don't.
[33:30] So we we have third party riders.
[33:33] So the riders that work with us either work for themselves or
[33:36] they work with delivery companies and then they pick up
[33:38] from. OK.
[33:40] So you you believe yourself of the bedding of like owning that
[33:42] asset. Yes, because of scalability.
[33:44] Yeah, Yeah. So.
[33:46] Cool. I see.
[33:47] That's why I'm working with you on that, right?
[33:49] Yes, Cool. That's exciting.
[33:53] And so and now 30, so wait, the 30 employees, everybody is like
[33:58] involved like the packaging and like the distribution and stuff
[34:02] like that. Yeah, cool.
[34:04] So we have the operations which involves logistics and writer
[34:10] management, inventory and then the call center.
[34:15] Have you tried the number of orders you you make the number
[34:18] about the period, about the last four years?
[34:21] The last four years it will be about 80,000, yes.
[34:26] So I have a lot of, I mean, I was telling someone that if I
[34:29] search for his number, I'm sure I'll find it.
[34:31] But I think the age ranges of people who order things online
[34:35] are probably quite old because if you use Facebook ads or if
[34:40] you use Facebook, you would end up ordering from a lot of
[34:43] Facebook ads. So that age range is a bit
[34:45] higher than than the usual. I see.
[34:49] So what does the future look like for you honestly?
[34:52] And with regards to VDL, you guys are, are you just in a car?
[34:58] We are in about 12 regions. Wild.
[35:04] Yeah, that's wild. I'm actually really impressed
[35:10] because it's a it's a it's a logistics in this country.
[35:16] Is is Kerry, please. And you seem to be thriving.
[35:19] Like you're thriving. I mean, you're telling me you're
[35:22] a testy, testy land and you haven't you haven't had a need
[35:27] to raise subsequent financing? Yeah, no, even like from debt
[35:30] from banks OR subsequent checks, just revenue and reinvesting and
[35:35] going. Yeah, that's, that's very
[35:38] commendable. Thank you.
[35:40] I mean, I've checked out your, I've had a privilege of like
[35:43] having conversation with your business and I realized that you
[35:46] have a lot of like foreign partners, like foreign business.
[35:49] Yeah, doing distributions for. Yeah.
[35:51] Is there a reason for that? Is that they are more open to
[35:54] the idea than like the local ones or?
[35:58] I think we haven't intentionally created awareness in Ghana, OK,
[36:02] because of the challenges I faced earlier.
[36:05] You know, everyone's business is unique.
[36:07] Yeah. And before they even work with
[36:09] you, you need to sell them the idea that it's better to work
[36:12] with us instead of doing it yourself because most of them
[36:15] probably have a rider they work with or things like that.
[36:18] And so the businesses in other countries are looking for
[36:22] partners in Ghana to do business with.
[36:24] And so we found that if we make ourselves more visible to them,
[36:28] it would help us to be able to do the work we need to do as we
[36:32] are trying to also work with the Ghanaian businesses.
[36:36] Have you had to face a certain exciting, peculiar challenges
[36:40] because you're a woman doing this whole entrepreneurship
[36:45] thing? I mean, yes, I wouldn't call
[36:48] them challenges. Yeah, yeah.
[36:50] Because for me, anything that I put my mind to, I'll make sure I
[36:54] do it. So even if it means I have to
[36:57] like you saw or you had, but like it's all the things I.
[37:01] But then you admit that there's certain barrier.
[37:05] Like specific? Yeah, there is.
[37:06] There is definitely a barrier. I mean, people will speak to you
[37:10] on phone, they'll think that, oh, maybe you're one of the the
[37:14] people working with the company and then you set up a meeting,
[37:17] get there and they're like, well, I was expecting someone
[37:19] else to come. And I'm like, OK, like who are
[37:22] you expecting? Then we just laugh about it and
[37:25] then we'll move on. But I guess it's just something
[37:29] we need to accept that this is something that is happening.
[37:32] But for me, I'm not going to conform to what everyone thinks.
[37:37] If I'm doing something, you can know about it.
[37:40] If you're happy to work with us, that's that's okay.
[37:43] Okay, so how do you manage like this, the spread across Ghana
[37:47] like 12? Do you have to visit all the
[37:49] regions from time to time? Yeah, I do.
[37:50] I do. So how do you create that
[37:53] uniformity? I think one time I'm speaking to
[37:55] people who have who run sort of like franchises of sorts is like
[37:59] creating uniformity, especially here in Ghana.
[38:01] How do you go about that? Like you organize workshops like
[38:04] how does that happen for? You OK?
[38:05] So I think what has really helped us in terms of our
[38:08] foundation is our technology. OK, Yeah, because once you have
[38:12] access to it, everything is quite straightforward.
[38:15] We just need to show you how to use it so.
[38:18] You have to build your own tech. Yes, because you like to build
[38:21] on your own or you had. Well, we have a CTU, we have a
[38:25] chief technology officer who handles that.
[38:27] But sorry, where were we again? How you essentially create
[38:32] uniformity across that? Yes, yes, the various.
[38:35] Yes. So I was saying that we, yeah.
[38:37] So we we train them on how to use the app and then make sure
[38:41] they're using it the way they're supposed to.
[38:43] OK, Yeah. OK.
[38:45] So I see your dad passed in 2021, that time you started a
[38:48] business. Yes.
[38:49] I think you're still in school. Yes.
[38:51] OK. A.
[38:52] Lot of things happening a. Lot of things happening, he
[38:54] didn't get to see all this. How how does your mom feel about
[38:57] it? You can see it in parts.
[38:59] He did. I think he saw it.
[39:01] OK. Yeah.
[39:02] Because sometimes in our conversations you mention it.
[39:04] Yeah. And I'm like, OK, I see it
[39:06] happening now. So, and how, how, how does your
[39:10] mother feel about all this? How has she been?
[39:13] She's I think she's very happy because she sees one of her
[39:16] daughters doing something. I mean, all her children are
[39:19] actually entrepreneurs. She.
[39:22] Spoiled her kind. Yeah, and she's been so
[39:26] supportive. So she's she's really happy
[39:28] seeing us thriving what we are doing.
[39:31] OK, Yeah. OK, but you're married?
[39:33] Yes. How long now?
[39:35] Two years. Two years, you married another
[39:37] entrepreneur. Yeah, something like.
[39:40] That how how has marriage that changed the landscape for you?
[39:45] How? How has that affected?
[39:46] I think it was in terms of business, my husband has been
[39:52] very supportive because his background is also in
[39:55] technology, OK. And so he really helped us to to
[39:59] put together the framework for the that we use for the
[40:04] technology. So I think that in terms of
[40:06] marriage, it's really helped me to, yeah, at least be able to
[40:09] identify certain things. If I didn't know something, it
[40:13] has helped me to like. Go 5 years ahead of what I would
[40:17] have done because he's had so much experience on how to build
[40:20] technology. And so I just keep learning.
[40:23] I have a lot of mentors and I'm I'm blessed and lucky to have
[40:27] such people around me to guide me.
[40:29] So yeah. What do you do when you're not
[40:31] running your business? What do I do?
[40:33] You're running your business. I I go for rehearsal at church,
[40:37] I think, and then I go swimming. Used to paint.
[40:41] No. I'm.
[40:44] Hoping I'm hoping to start again but when I see the paints were
[40:48] sauce and how long does it take me?
[40:50] We we need something from you in in the studio.
[40:52] Just paint something. And how long it will take me?
[40:55] We are very patient before. 'Cause I'm just sit down for 8
[40:57] hours straight, yeah. And that eight hours is hard to
[41:00] get now, yeah. So yeah.
[41:02] So what does the next piece of video look like?
[41:05] What's the plan about the next 3-4 five years?
[41:07] What about the Envision? So the next plan want to focus a
[41:11] lot more on our technology, OK, to be able to license sense it
[41:14] to other businesses that need to do it.
[41:16] So that's that's a great model. Yeah.
[41:20] Wow. Please go ahead.
[41:22] Yeah, because we've built, we've built our software in a way that
[41:25] is very tailored to the African market.
[41:27] And so you'll be able to handle storage, package and delivery,
[41:32] customer service and then be able to help businesses to do
[41:35] business anywhere they. Are they're really building the
[41:37] African Amazon? I don't know anybody has told
[41:40] you that. Yeah, I've, I've had it a couple
[41:43] of times. Yeah, 'cause yeah.
[41:46] Cool. I.
[41:47] See that solution? So that's something we are
[41:50] looking to do. Another thing I'm looking to do
[41:52] is retail, retail distribution, so helping companies to be able
[41:58] to deliver to their retail customers okay, but it's
[42:01] something in the pipeline. Not just the last man.
[42:04] Can you just lead to the last man?
[42:06] Yes, we are doing last mile now, but we also want to think about
[42:09] how we can do retail. Retail as well, I think that
[42:12] should be easier. It is easy, you just need
[42:14] capital so. That's what you're going to read
[42:16] the financing for to scale on. That, yeah, more for the
[42:19] technology and for creating awareness.
[42:21] I see. Yeah, please, when the when it's
[42:22] time for the fundraising, please let me know.
[42:24] We are ready. We are ready fundraising.
[42:27] OK. You appreciate, appreciate.
[42:30] OK, cool. That's exciting.
[42:33] That's really exciting. Yeah.
[42:35] Anyway, there's a particular question I want to ask, right?
[42:39] A couple of three questions, smallest.
[42:43] And the first one is what does success mean to you, right?
[42:46] At what point would you say, Well, I fit the nail on the head
[42:50] with this one. That's the first question.
[42:53] That's the first question. OK, I think success is really me
[42:58] seeing that things are happening the way I envisioned it.
[43:02] Where my mind has gone is very far.
[43:05] So for me to be able to see it happening is success at every
[43:09] stage. There's there's a certain level
[43:11] of success I need to see. So now I think in terms of
[43:14] success where I wanted to get to by this time we've probably
[43:18] passed there. OK.
[43:19] Yeah. So I think it's it's a it's a
[43:22] growth thing. As I see growth and little
[43:25] milestones, yeah, it makes me excited.
[43:28] You come up as a religious person, I mean go for hazard in
[43:31] church, starting at your love business in church, which the
[43:34] Lord Jesus is going to keep you about.
[43:37] I. Mean yeah, it's the foundation.
[43:40] Yeah, what? What role does like spirituality
[43:42] or religion play in your life? A very big role, yeah.
[43:46] Because everything I'm doing is through guidance.
[43:49] I don't just do something, OK, You know, because life is
[43:53] spiritual, you know, before we're here, we didn't even know
[43:56] that we'll be here. But all of a sudden I find
[43:59] myself in this country at this time doing this, you know, so
[44:03] nothing happens by chance, you know.
[44:05] So I try as much as possible to not live without knowing what
[44:10] God is saying about my life at every point.
[44:13] I see. That's interesting.
[44:15] And I mean, you've already touched on the fact that your
[44:20] dad's passing has given you a certain sense of urgency, right.
[44:23] And generally, how how do you view death?
[44:27] I mean, a one day, you know, you all come to an end, so to speak.
[44:31] How does that what, what two things?
[44:34] Number one is what's your take on beyond death?
[44:37] How do you process that? And the second thing is, how
[44:40] does that affect you as a person, right, and how you're
[44:44] conducting your life now? OK.
[44:46] Can you say the first question again?
[44:48] The first. I can answer the 1st.
[44:50] Question. So the first part of the
[44:51] question is that, I mean, you're a religious person, you're a
[44:54] spiritual person, and how do you process death to you?
[44:57] What is it? What happens like beyond Yonder,
[45:01] beyond the great river? What do you think happens and
[45:04] how does that affect your life as an entrepreneur, as a wife,
[45:09] as a mother now? OK.
[45:12] So I think what happens after is a reflection of how we lived our
[45:16] lives here. And so, yeah, basically just do
[45:21] what you can do to make sure that you are in line with
[45:26] whichever. If you believe in God, make sure
[45:28] you are doing it very well. You know, don't, don't say you
[45:31] are a Christian, but there are certain things you let's go off
[45:34] easily. If you are doing something, just
[45:36] make sure you're doing all. Because I have this philosophy
[45:38] that if someone is doing very well in life is either they are
[45:42] serving God or they are doing something else.
[45:45] And that something else can be principle or it can be another
[45:49] God. So if you are choosing your
[45:52] part, make sure you choose the world, but don't choose God and
[45:55] leave out principle because the two work hand in hand.
[45:59] You can't choose God and not be hard working.
[46:03] Wow. So last words to like people who
[46:08] are listening or watching, especially the women who want to
[46:13] start business or do business and somehow not making the move,
[46:19] you know, and people who are already in the space making the
[46:21] move. And then you know the hustle and
[46:23] bustle of being an entrepreneur. Who in the last words?
[46:26] So in terms of women trying to do business, I would say you
[46:31] don't have as much time as the man would have in terms of when
[46:35] you get married, you you probably give birth and if you
[46:39] don't, you would have more time to be able to do something.
[46:41] But if you're going to give birth, when you get married,
[46:45] your timing is different from that other man.
[46:48] So you need to have that in mind that if you want to do
[46:50] something, start early. Don't try and do it when the the
[46:55] issues of life or the things in life start coming in your way,
[46:59] right? And make sure you have a lot of
[47:00] support. And because as a woman, you
[47:05] can't do everything yourself. We know you're a superwoman.
[47:07] I mean, yeah, it's good to be a superwoman, but just admit to
[47:10] yourself that you need support. And so find ways of getting
[47:15] that. If it's from family, if it's
[47:17] from friends, it would really help you to go a long way.
[47:21] And about starting things early, it's better to start when you
[47:23] are in school, OK? For me, that's what I I think
[47:27] because you have a lot more disposable income as a student
[47:32] than when you finish. Because you don't know what's
[47:34] happening after. Unless maybe somebody has given
[47:36] an offer whilst you are in school.
[47:38] Yeah, but usually you wouldn't know what would happen.
[47:40] So as much as possible, because the network is already there,
[47:44] the people are there, Try out things, you know, test out your
[47:47] ideas before you step out into the Big Blue sea.
[47:51] Yeah, wow. I'm so convinced that you're
[47:55] building tennis, Amazon and I'm ready to buy stock now.
[48:00] Buy stock now. This, this thing.
[48:02] Last one, I know I've said last one too many times.
[48:05] I'm just impressed is people, especially people want to start
[48:11] business in Ghana. I mean, we only see an
[48:12] opportunity. They want to do something about
[48:15] it, but they don't exactly know the next actionable steps to
[48:21] take to move this solution they're trying to build into a
[48:24] business. Do you remember how that was for
[48:27] you, that face was like for you? Well, you were ordering hair
[48:31] online and then at 10 AM and they were bringing into at 12
[48:34] midnight or you're ordering a balloon and then they bring you
[48:37] a football and you say, OK, well, that's a problem.
[48:40] I want to fix this problem. And then now you see, take
[48:42] actionable steps. Now it's a business.
[48:44] You have 12 branches across Ghana and 12 regions, so to
[48:48] speak. How did you move that moving
[48:51] from an idea into a company like do you remember that?
[48:56] Who did you speak to? Where did you go?
[48:57] How am I, how am I incorporating my business like all of that?
[49:00] Do you? Speak to that.
[49:00] You have to give me my new, I mean for a more detailed one,
[49:06] maybe we can have a conversation later.
[49:08] But in terms of summary, I would say first of all the problem is
[49:12] important. You need to really understand
[49:14] what the problem is and who your customers are.
[49:16] Once you don't understand that, everything else you're doing is
[49:20] a bit on you basically. Someone can speak cheat.
[49:24] Hey, you question. Yeah.
[49:28] So just make sure that you really understand what you're
[49:32] doing and don't try and especially for the tech guys,
[49:35] don't try and build tech before you try and understand the
[49:38] problem, right. You need to understand what you
[49:41] are building first of all before you.
[49:43] Get into the products. Yeah.
[49:45] And then see it's happening manually before you now
[49:48] translate it into the technology because there's a lot of things
[49:51] you realize later that if you don't solve in the manual stage,
[49:56] it would have been too late by the time you're done, done.
[49:59] Vanessa, thank you so much for this conversation.
[50:01] Thank you having. I have.
[50:03] I'm personally inspired, thank. You for having me?
[50:06] We were good to have you again and but then probably you are
[50:09] skilled to other countries and all the best with the company
[50:13] and the products you're building.
[50:15] Thank you and God bless you so much.
[50:17] God bless you. Too guys, thanks for having me.
[50:20] So this is the end of the road. You have a conversation with
[50:23] Vanessa again. I'm so sure about that.
[50:25] So you know how we do do a. Thanks.

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