# Sostav.ru — всё о маркетинге и рекламе

A podcast by Sostav. Интервью с самыми значимыми и яркими представителями рекламного рынка России. Sostav — ведущее профессиональное бизнес-СМИ в области маркетинга, рекламы, медиа, брендинга, диджитала и PR.

Feed: https://cloud.mave.digital/57197

## Latest episodes

- [Старая реклама лучше новой?](https://invisiblenetwork.ai/podcast/1764890772/1ae8d414f9c2) (2026-10-27, 6 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/00ef2139-f009-4a4f-bd53-d7ccaa9119a9.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/3ac374058c3c) (2026-10-15, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/b329dfd8-a1c8-492a-ae0a-74929e37c81d.mp3
- [Плохая идея или креатив](https://invisiblenetwork.ai/podcast/1764890772/3acf08fe452d) (2026-10-13, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/3cb528fa-36fc-4871-acfd-b9aad711df4b.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/26097c3ef938) (2026-10-07, 6 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/c8048381-55b3-49ff-a993-00278ee7ae8c.mp3
- [Доверять ли отчетам ретейл-медиа?](https://invisiblenetwork.ai/podcast/1764890772/8f04e58d16aa) (2026-10-05, 7 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/a7e8dfd7-0f15-47b1-93f0-db368fcbd8ef.mp3
- [Человек, который научил людей пить апельсины](https://invisiblenetwork.ai/podcast/1764890772/be3960f8e15f) (2026-10-01, 6 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/eff853ac-8a64-46a9-bae4-a86fe01cf7ec.mp3
- [Как продавать то, что нельзя потрогать?](https://invisiblenetwork.ai/podcast/1764890772/542196c2fec3) (2026-09-28, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/f6eb1fcd-2588-4837-8d39-f27678a525e5.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/3b3b58debc1a) (2026-09-23, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/ab33df52-7b2a-4394-b526-b58d18c22fdf.mp3
- [Молчание брендов](https://invisiblenetwork.ai/podcast/1764890772/5967d02ed909) (2026-09-21, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/b6c25d5b-e905-4130-b0d9-37ac6dc31da2.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/f2e4bd0351ab) (2026-09-16, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/fe16f205-31b2-45cc-9cb5-836385416d6b.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/6df113627cd3) (2026-09-10, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/e99b28c8-ef54-47a6-92a1-58fc67958e0f.mp3
- [HR, маркетинг или PR — кто отвечает за бренд работодателя?](https://invisiblenetwork.ai/podcast/1764890772/c961ba14bcc3) (2026-09-08, 7 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/d1cfea4a-6573-4670-83cb-2eed411c54d7.mp3
- [Диджитал-реклама в кризис](https://invisiblenetwork.ai/podcast/1764890772/2732c3414f7d) (2026-09-01, 6 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/3613c100-d685-4f7d-a537-78c70ce29525.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/b6ca5b4d33b8) (2026-08-26, 4 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/9abe97e2-fd7b-49b1-9025-cb579b8bc524.mp3
- [Диджитал-реклама в кризис](https://invisiblenetwork.ai/podcast/1764890772/09091c18ba75) (2026-08-25, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/18d2365e-f873-4fc9-8b1f-d20769956a98.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/5c0adb9b562a) (2026-08-20, 4 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/8a764391-315e-4110-b8b5-aed8ae855421.mp3
- [Разные охваты одной кампании](https://invisiblenetwork.ai/podcast/1764890772/8d9b25a213f3) (2026-08-17, 6 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/c555c336-06a1-448b-ae06-94d89e6be908.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/e2fb8509675e) (2026-08-13, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/8245a503-6408-407a-b707-1517c25ca88a.mp3
- [Когда нужен UGC-контент?](https://invisiblenetwork.ai/podcast/1764890772/442e4200f552) (2026-08-11, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/79f52d82-29fc-435f-8a6d-010d827173bf.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/79a121c56d7d) (2026-08-06, 4 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/e750cae6-a789-4119-9f82-a10caf2353fc.mp3
- [Умерла ли «большая идея» в маркетинге?](https://invisiblenetwork.ai/podcast/1764890772/2177cda39859) (2026-08-04, 6 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/84d8b31a-82ff-4695-9e47-1940a3dc4297.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/b193f74f5c89) (2026-07-29, 4 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/b68f09c5-f264-4e9d-a3cf-fab6dede8c82.mp3
- [Удаленка, гибрид или офис?](https://invisiblenetwork.ai/podcast/1764890772/15a1d27e7666) (2026-07-28, 6 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/4f45698e-9682-4e23-bc2a-a2748bc774cd.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/87df0316f6c3) (2026-07-23, 7 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/27df642c-be46-488d-9981-771ea2a9b511.mp3
- [«Покрутите еще…» PRO нейросети](https://invisiblenetwork.ai/podcast/1764890772/a3f638764f6b) (2026-07-22, 55 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/ddd32fc3-545f-4c59-ae16-575c75c8f912.mp3
- [Интуиция против аналитики](https://invisiblenetwork.ai/podcast/1764890772/24fa3e5ac545) (2026-07-21, 7 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/f75b5d2b-f978-4e73-ba15-cc033d3bfcd0.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/23940285ce2c) (2026-07-16, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/1b53f7c1-b5b1-47d6-b86d-b0edacb448b3.mp3
- [Подражание чужой рекламе — это форма лести?](https://invisiblenetwork.ai/podcast/1764890772/31d747e207db) (2026-07-14, 8 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/d7430fd5-46fa-4729-b4d3-96e6ccb1d424.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/896f1cddca20) (2026-07-09, 4 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/7d4816bc-663a-4eab-80e1-e1bf2b5da72f.mp3
- [Возьмут ли DSP/SSP в будущее?](https://invisiblenetwork.ai/podcast/1764890772/738197ed8bd0) (2026-07-08, 8 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/a2f84e7e-3dd4-4b89-899a-e59fa81afb0b.mp3
- [Деньги в кино: кто зарабатывает, кто теряет и почему хорошие фильмы не всегда окупаются](https://invisiblenetwork.ai/podcast/1764890772/da3285929767) (2026-07-02, 62 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/c79322e7-97f9-4b79-bc10-f933c84f8084.mp3
- [Новости недели](https://invisiblenetwork.ai/podcast/1764890772/382b0fdd86b7) (2026-06-29, 3 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/c651bd3d-638c-4e9e-9e9e-58ca6d9017b8.mp3
- [Добрые новости недели](https://invisiblenetwork.ai/podcast/1764890772/055a29d9316f) (2026-06-26, 3 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/2a251d9a-9f85-46bd-93f1-5467c339c0e0.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/58196273d0bb) (2026-06-25, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/c29c9ffc-9502-458f-acd5-141a4ec8b326.mp3
- [Покрутите ещe...](https://invisiblenetwork.ai/podcast/1764890772/00685d0693ea) (2026-06-24, 61 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/e6891025-5092-40a9-9b3d-722e0397b07c.mp3
- [Без тормозов](https://invisiblenetwork.ai/podcast/1764890772/37148e3675ea) (2026-06-24, 2 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/a88deed0-f424-4870-9e22-c1d646d931fa.mp3
- [Как не утонуть в ретейл-медиа?](https://invisiblenetwork.ai/podcast/1764890772/ba20143d515a) (2026-06-23, 8 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/a3db20a3-fb74-4201-8f13-de45d907b1f6.mp3
- [Топ новостей прошлой недели](https://invisiblenetwork.ai/podcast/1764890772/dab43525d415) (2026-06-22, 3 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/6b15f8d2-8f52-44d1-bf13-e24949b0f03b.mp3
- [Добрые новости недели](https://invisiblenetwork.ai/podcast/1764890772/a526c3c4daa4) (2026-06-19, 3 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/febb6de0-fb0f-40e5-a6bb-ecb7a4edcb75.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/7fca2a35ed1f) (2026-06-18, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/9fe610b9-07a3-4e0e-85cb-876cc38a6982.mp3
- [Без тормозов](https://invisiblenetwork.ai/podcast/1764890772/236592f2466b) (2026-06-17, 3 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/69842151-1796-45e0-9e2d-b26b6d8cc4e8.mp3
- [Индустриальные премии](https://invisiblenetwork.ai/podcast/1764890772/35d4a98140b7) (2026-06-16, 6 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/1517eeef-a10a-461f-8e70-ce4a89972f4f.mp3
- [Добрые новости недели](https://invisiblenetwork.ai/podcast/1764890772/a17062db0728) (2026-06-12, 3 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/cc234ffd-a784-4e03-94bf-ce7236137e8a.mp3
- [История маркетинга в лицах](https://invisiblenetwork.ai/podcast/1764890772/6000e3aae177) (2026-06-11, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/cc668cc5-194b-4d00-8654-2605e26d2c5c.mp3
- [Без тормозов](https://invisiblenetwork.ai/podcast/1764890772/c43b9a502f6c) (2026-06-10, 3 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/d50dc23c-dc27-4255-947f-4fdccf421a9a.mp3
- [Личный бренд СЕО](https://invisiblenetwork.ai/podcast/1764890772/96fbaec4d7df) (2026-06-09, 7 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/01b23100-f54e-4c21-bc8f-5cde7d65c8f9.mp3
- [Новости недели](https://invisiblenetwork.ai/podcast/1764890772/b3297e80110f) (2026-06-08, 3 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/038c87a5-f5b8-4f50-af9f-0f04d2cb0597.mp3
- [Добрые новости недели](https://invisiblenetwork.ai/podcast/1764890772/03d7d8eb1d52) (2026-06-05, 3 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/3a28117a-596a-4662-89cb-cddd5ae4906e.mp3
- [Джей Конрад Левинсон — человек, который вооружил маркетологов без бюджета](https://invisiblenetwork.ai/podcast/1764890772/da579ff2b92a) (2026-06-04, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/fda486b3-ac5a-425b-a8fd-cd77f541314b.mp3
- [Может ли CTV перформить?](https://invisiblenetwork.ai/podcast/1764890772/323383cf6887) (2026-06-03, 5 min): audio https://api.mave.digital/storage/podcasts/b248e0d9-3d3c-4238-9eb6-f244ca5634f8/episodes/c0762483-a7eb-4691-bc46-88fa0db48c95.mp3

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