# TMT:111 Ammo Talwar On Transforming The Biz’s Diversity Strategy & Championing Birmingham

An episode of [The Money Trench - The Music Industry Podcast with Mark Sutherland](https://invisiblenetwork.ai/podcast/1753614109), 18 Oct 2026, 1 h 02 min.

Audio: https://traffic.megaphone.fm/TNL1567614856.mp3

Welcome to The Money Trench! This week, Mark is joined by Ammo Talwar, founder of Punch Records and Parlay Records. As a Birmingham-based exec and a leading advocate for cultural diversity, Ammo is here to give his thoughts on how the industry can be more inclusive and why more regions of the UK need to be represented. The pair discuss how new genres form within the UK, Ammo’s attempts to help emerging A&Rs, and how diversity boosts growth in the industry. NEWSLETTER Sign up HERE for the TMT newsletter - featuring each week’s hottest music industry stories. SOUNDON The Money Trench is sponsored by SoundOn. TIXEL The Money Trench is sponsored by Tixel. KEEP UP TO DATE For the latest podcast and music business updates, make sure to follow us on: Instagram: @the_money_trench LinkedIn: The Money Trench Website: The Money Trench GET IN TOUCH If you have any feedback, guest suggestions or general comments? We’d love to hear from you! - Get in touch here! Thanks to our partners SoundOn Tixel Earth/Percent Tom A Smith Deviate Digital Fourth Pillar Sennheiser TYX Studios Tape Notes Executive Producer: Mike Walsh Producer: Tape Notes

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