# TMT:96 Pat Carr on Why Marketing Remains Essential To the Music Biz

An episode of [The Money Trench - The Music Industry Podcast with Mark Sutherland](https://invisiblenetwork.ai/podcast/1753614109), 28 Jun 2026, 1 h 02 min.

Audio: https://traffic.megaphone.fm/TNL8780390424.mp3

Welcome to The Money Trench! This week, Mark is joined by Pat Carr, legendary marketing and management executive, and founder of the Remote Control Agency. Through her 40 year career, Pat has marketed many iconic acts such as Ash, Blondie, and Rick Astley. The pair discuss the changing landscape of marketing, how new social media laws may affect the industry, and why true musical connection can’t be faked. NEWSLETTER Sign up HERE for the TMT newsletter - featuring each week’s hottest music industry stories. SOUNDON The Money Trench is sponsored by SoundOn. TIXEL The Money Trench is sponsored by Tixel. KEEP UP TO DATE For the latest podcast and music business updates, make sure to follow us on: Instagram: @the_money_trench LinkedIn: The Money Trench Website: The Money Trench GET IN TOUCH If you have any feedback, guest suggestions or general comments? We’d love to hear from you! - Get in touch here! Thanks to our partners SoundOn Tixel Earth/Percent Tom A Smith Deviate Digital Fourth Pillar Sennheiser Junkhead Studio Tape Notes Executive Producer: Mike Walsh Producer: Tape Notes

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