# TMT:47 Johan Lagerlof On Being The Founding Investor in Abba Voyage And Buying The Avicii Catalogue

An episode of [The Money Trench - The Music Industry Podcast with Mark Sutherland](https://invisiblenetwork.ai/podcast/1753614109), 8 Jun 2025, 1 h 02 min.

Audio: https://traffic.megaphone.fm/TNL7024954454.mp3?updated=1750690299

Welcome to The Money Trench! This week, Mark sits down with Johan Lagerlof, Managing Partner of Pophouse Entertainment, the company with catalogue investments in artists like KISS, Avicii and Swedish House Mafia, the founding investors of ABBA Voyage. With a background spanning Spotify, Warner Music, and a career as a songwriter and entrepreneur, Johan unpacks how immersive tech, catalogue strategy, and legacy storytelling are shaping the next generation of music experiences. Recorded during SXSW London, the pair talk about the future of live performance, the art of turning music into emotional storytelling, and how investing in legacy catalogues can power new cultural moments for generations to come. NEWSLETTER Sign up HERE for the TMT newsletter - featuring each week’s hottest music industry stories. PPL The Money Trench is sponsored by the PPL. KEEP UP TO DATE For the latest podcast and music business updates, make sure to follow us on: Instagram: @the_money_trench LinkedIn: The Money Trench Website: The Money Trench GET IN TOUCH If you have any feedback, guest suggestions or general comments? We’d love to hear from you! - Get in touch here! Thanks to our partners PPL Earth/Percent Tom A Smith Aimless Play Fourth Pillar Sennheiser Junkhead Studio Tape Notes Executive Producer: Mike Walsh Producer: Tape Notes

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