# What is '30 by 30' and what happens if we don't do it?

An episode of [Afternoons](https://invisiblenetwork.ai/podcast/175135505), 28 Oct 2026, 8:07.

Audio: https://flex.acast.com/podcast.radionz.co.nz/aft/aft-20261028-1323-what_is_30_by_30_and_what_happens_if_we_dont_do_it-128.mp3

COP 17 is about to wrap up in Armenia where the spotlight has been on our progress with '30 by 30' ... that's the collective goal to protect 30% of land and freshwater by 2030 in an attempt to halt and even reverse biodiversity loss. We're now at the half way point, and spoiler alert - we're not on track to make the goal. To talk about happens now, Jesse is joined by Dr Jonathan Tonkin, a Quantitative Ecologist at the University of Canterbury.

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