# Unleashing Creativity: Adriana Kaegi on Overcoming Fear, Intuition, and Building Unique Brands

An episode of ["Mindset2Results" with Elena Apalkova](https://invisiblenetwork.ai/podcast/1739157956), 12 Jul 2026, 44 min.

Audio: https://dts.podtrac.com/redirect.mp3/media.podcastai.com/episodes/ap4u5LNfdQy.mp3?u=1783865701

Join Elena Apalkova and Adriana Kaegi as they explore the transformative power of creativity and self-discovery. Adriana shares her passion for creativity, emphasizing the importance of embracing unique talents and overcoming obstacles. They discuss letting go of the past, trusting instincts, and viewing dyslexic thinking as a superpower. The conversation covers decision-making, balancing logic and intuition, and storytelling in building unforgettable brands. Discover strategies for visibility and amplifying messages through media and events. The episode concludes with Adriana's contact information and closing remarks. (0:00) Introduction and Adriana Kaegi’s passion for creativity (2:33) Recognizing and embracing unique talents (3:42) Perspectives on creativity and letting go of the past (7:27) Implementing ideas and overcoming obstacles (10:21) Taking the first step and the importance of action (13:39) Overcoming fear, self-sabotage, and trusting instincts (19:39) Reinventing yourself and embracing change (22:33) Dyslexic thinking as a superpower (25:18) Identifying opportunities and intuition (28:51) Decision-making: Logic versus intuition (31:17) Trusting your inner self (33:17) Storytelling and building unforgettable brands (35:31) Common branding mistakes (38:24) Strategies to be seen and known (40:19) Amplifying your message through media and events (42:16) Contact information and closing remarks

## Transcript

[0:03] Hello.
[0:03] Hello.
[0:04] Welcome to mindset two results.
[0:07] Today's guest yes.
[0:09] Today's guest proves that your past doesn't define your future.
[0:15] From cofounding the legendary kid Criollo and the coconuts to becoming one of the pioneers of
[0:24] Internet streaming and digital media, she has reinvented herself time and time again.
[0:31] In these conversations, we'll uncover how to build a lasting brand, embrace change, and stay
[0:38] relevant in a rapidly evolving world.
[0:42] Please welcome Adriana Kagy.
[0:45] Hello.
[0:45] Welcome.
[0:48] Welcome, Adriana.
[0:49] I'm so excited to host today, and I'm looking forward for hearing so many insights from you.
[0:58] And before we start, I would like you to share what is your passion?
[1:04] What makes you to love what you do and do what you love and being a guest on our podcast
[1:12] today.
[1:13] Well, you said it.
[1:14] I love what I do, and I do what I love.
[1:17] And I've always lived by that.
[1:19] Because if you manage to do that and be true to yourself, you will never work a day in your
[1:25] life.
[1:27] So true.
[1:28] So true.
[1:28] So tell us what make you so passionate about what you do?
[1:33] My creativity.
[1:35] You know, life can throw you all kinds of wrenches.
[1:39] And not to say my life has always been easy, but I've always stayed the course of I am a
[1:47] creative.
[1:48] I'm going to always find a new way to be creative in a new chapter of my life, in a new
[1:57] era with new technology, etcetera.
[2:01] I've always managed to adapt to the new, and sometimes I even helped create the new.
[2:08] Yes.
[2:09] It is so true.
[2:10] We are creators.
[2:11] Right?
[2:11] And we all have unique talents and gifts.
[2:15] And I want our interview today to help people to understand that everyone is creator and, to
[2:23] start thinking what is something unique in them.
[2:26] Right?
[2:27] What they create new.
[2:29] Because we are not here to compete with everyone.
[2:33] Right?
[2:33] If everyone knows that they are unique and have unique talents and gifts and they can bring
[2:39] something different, something unique to the world, this is how so many creativity will take
[2:44] place.
[2:46] Sure.
[2:46] I wouldn't go as far as to say everybody is creative because that is not true.
[2:50] I know people who are absolutely not creative, but they're brilliant at numbers, for example.
[2:57] So when you speak about creatives in today's market, the the creators market, you are right.
[3:04] There are a lot of people who are creating content.
[3:07] That doesn't mean they're creative personality or they're they're they're great creative
[3:11] geniuses.
[3:12] They just simply know how to put their expertise in a video format.
[3:20] They can post and other people can learn from.
[3:23] So they're became they become a creator.
[3:26] They're not particularly creators.
[3:28] Does that make sense what I'm saying?
[3:30] There's a big difference.
[3:32] Yes.
[3:32] Yes.
[3:33] I agree with your perspective, and, there are always so many perspectives.
[3:38] Right?
[3:39] And sometimes people share, like, their point of view.
[3:42] When I say that we are creative, it means that we were created as God's image, and he created
[3:48] created a That is well, yeah.
[3:50] Well, if that's how what you believed, not?
[3:55] Yes.
[3:56] So that's what I mean that everyone can be creative if they want.
[4:00] I I I just understood that differently, but that's fine.
[4:04] Yeah.
[4:04] That is good when we speak and everyone can share from their perspective, and we can find
[4:09] something new every time.
[4:11] Most
[4:11] people become trapped by the identity they've built.
[4:16] You became successful in music and then completely reinvented yourself.
[4:21] What mindset allowed you to evolve instead of protecting your past?
[4:28] You can't live in the past.
[4:30] You cannot protect the past.
[4:32] You have to let the past go and learn from it because it is the past.
[4:37] So when something is over, whether it's over because you decided you don't wanna do it
[4:44] anymore or you got fired or it just wasn't working anymore, you hit a brick wall, and you
[4:53] know there is no way further because there's whole entire industries that have gone down
[4:58] that just no longer exist.
[4:59] So if you were in that industry, you kind of were forced to reinvent yourself and to move
[5:05] forward.
[5:07] So for me, again, I'm a creative, so I always follow my intuition, follow my heart, and
[5:14] always find a new way for me to be creative.
[5:18] I had lived a wonderful life in music.
[5:22] And when I decided after fifteen years of touring that I wanted to be in New York and
[5:29] start something new.
[5:31] I didn't quite know yet what it was.
[5:34] So one day, my friend took me to see two of her friends.
[5:39] They were two young gentlemen, and they had taught me about the Internet.
[5:45] And I was like, what is the Internet?
[5:47] Can I do this?
[5:48] Can I do that?
[5:48] I immediately got very intrigued by what the Internet could do and how I could use it for my
[5:57] creativity.
[5:58] Now this is in 9097 before anybody had a website or email, and most people did not know
[6:06] or ever heard of the word the Internet.
[6:11] So these two people ended up creating the largest ad agency in the world, RazorFish.
[6:18] And I want to thank them for having introduced me to the Internet because what that did for my
[6:24] creative mind was I created the first and hosted the first ever interactive live webcast
[6:34] series that I produced at the only venue in New York City that had a t one line, which means
[6:40] had enough, power to do a live webcast.
[6:45] And that went on for a year.
[6:47] 1998, the whole year, once a month, I had a live audience, and I had an Internet audience,
[6:55] and I would interact with the two.
[6:57] I would have a lot of trivias and giveaways, and it was a lot of fun.
[7:02] I gave, many, many New York artists a chance to be seen.
[7:07] And I'm hoping to do a little documentary about that because I have some of the footage still
[7:13] today.
[7:14] Wow.
[7:15] Amazing.
[7:15] Yes.
[7:16] Amazing.
[7:17] So when we let our creativity to grow, right, and it is I think it is good if you share, but
[7:25] you get idea.
[7:27] Right?
[7:27] Like, how you started implementing this idea.
[7:30] Because some people, they have idea, and then they just, want to know all the process from
[7:37] the a to z.
[7:38] And if they don't know how to do everything, they just stop and think that, oh, maybe it is
[7:43] not right time for me.
[7:44] Maybe I have to know something more and then connect the dots, and only then I will do
[7:49] something.
[7:50] So how was
[7:50] That's it why that's why they don't do it.
[7:53] Because if you're really convinced about something, you will find a way to do it.
[7:59] I didn't have a road map because nobody has ever done that before.
[8:04] So I couldn't ask anybody, how did you do that?
[8:07] What worked?
[8:08] What didn't work?
[8:09] There was no road map.
[8:10] I was the first.
[8:11] I just did it because I believed it in the bottom of my heart.
[8:15] This was the thing that I wanted to do at that time, and I was very invested.
[8:22] And it did pay off because I got noticed, and I got tapped by the first ever Globix streaming
[8:33] media group, and they asked me to come work with them.
[8:36] And I said, well, I'm not a corporate girl.
[8:38] I'm a creative.
[8:40] And I was already 37, and the two guys were 20 and 21 years old and, of course, expert in
[8:48] streaming media, which was brand new in 1998.
[8:55] They'd mentioned that it wouldn't be corporate, and they gave me a vertical to pick.
[9:01] And I'm like, a vertical?
[9:02] I can pick my own vertical?
[9:04] That is unbelievable.
[9:06] That's, like, historic.
[9:07] So I figured I've already done the music.
[9:10] And a girlfriend of mine, Vicks Foster, in Paris had been covering fashion shows, and I
[9:15] really loved what she was doing.
[9:18] And so I said, you know what?
[9:19] Let me try fashion.
[9:21] So I brought the New York Fashion Week live to the Internet when I worked at Globix as an
[9:29] executive producer.
[9:31] And I got CNN and elle.com to be my broadcast partners because I needed to promote the live
[9:40] webcast.
[9:40] I needed people who love fashion to know about it so they could tune in.
[9:45] Mind you, that was all at a 33 speed, so the images were, like, rather than the the videos
[9:53] we are used to seeing today in four to eight k, if you know what I mean.
[9:58] But so I I kind of pioneered in that as well.
[10:01] And today, I'm still covering fashion week in a different way and many other things as well.
[10:10] Yeah.
[10:10] Amazing, Adriana.
[10:11] Thank you for sharing.
[10:12] And I want just to, like, highlight what you mentioned here because I think it is very
[10:19] important for our audience.
[10:20] Right?
[10:21] So you as you said that, you knew what you wanted.
[10:26] Yes?
[10:26] This is important.
[10:28] Just know what you want to do.
[10:30] Right?
[10:30] And also go go for that.
[10:35] Do what you can at this place.
[10:38] Right?
[10:38] Like, take the first step.
[10:40] And as you said later, you were, noticed by media group.
[10:47] Right?
[10:48] So if you sit in in the place in the beginning and just thinking how I'm going to do that and
[10:54] don't do first step, you would never be noticed by media group.
[10:58] Right?
[10:59] So it happened because you did the first steps, and then this is as reaction for your first
[11:06] actions, you got that result.
[11:08] Yes.
[11:09] So I just wanted to highlight that this is the, like, recipe.
[11:12] Like, recipe
[11:13] Recipe is
[11:15] Yes.
[11:16] To just do it.
[11:18] Yes.
[11:19] Be brave.
[11:20] Right?
[11:20] And and and don't be afraid because think about it.
[11:24] What are you afraid of?
[11:26] Failure?
[11:27] That's the worst thing that can happen.
[11:29] It's not gonna work.
[11:32] So just try it.
[11:33] Because if you don't do it, it's definitely not going to work.
[11:37] So you owe it to yourself.
[11:38] And for all those perfectionists out there, there is no such a thing as perfection, so let
[11:44] it go.
[11:45] Just do it and make yourself happy.
[11:49] Yes.
[11:50] Amazing lessons we are getting from you today.
[11:52] Yes.
[11:52] Do it and don't think about make it perfect.
[11:55] Just do it because doing it as it is is much better than improving improving in the post
[12:04] that, right, the episode.
[12:06] Very true.
[12:08] Yeah.
[12:08] Because every day is opportunity.
[12:10] And when you don't do it, it you don't know what opportunities you missed.
[12:14] Right?
[12:15] And maybe if you posted it that day, you would get that opportunity which would change
[12:21] Right.
[12:21] In other words, be in the space you wanna be in.
[12:25] I meet so many people who say when I say, what do you do?
[12:29] Oh, I'm an actress.
[12:31] And then if you ask more questions, what have you been in?
[12:33] They've never done anything in acting.
[12:35] They went to acting school and they go around saying, I'm an actress.
[12:38] Well, don't say you're something.
[12:42] Show what you are.
[12:44] Show what you do.
[12:45] You have to have something to show even if it's just your social media channel.
[12:50] You know?
[12:51] If you say, I'm an actress, I wanna see your work.
[12:55] I'm just using that as an example.
[12:57] It can be any job or anything.
[13:00] Yes.
[13:00] Why do you think that people, don't take actions?
[13:05] Why they, have maybe goal?
[13:07] Maybe they even have dream, but they still ain't just waiting for opportunity, maybe
[13:13] better situation.
[13:14] What do you think
[13:15] You know, we all people
[13:17] will live their full life.
[13:19] We all have dreams.
[13:20] Right?
[13:21] Some of us just dream them, and that's where they stay in our heads.
[13:27] Some will start dabbling in the dreams, and they maybe take a course or go to school.
[13:37] And they're still afraid.
[13:39] Some people are afraid of success.
[13:41] I don't know why, but I've met people who were literally self sabotaging themselves because
[13:46] they were afraid of success.
[13:48] So I don't have the answer.
[13:50] Maybe that's an answer for a psychologist.
[13:55] But especially in in creative fields, when people know they're creative or or actors, they
[14:02] they know they're good because they're good in acting school.
[14:05] You know?
[14:05] In the end of the day, it's what have you done lately?
[14:08] That's what people wanna know when they ask you, what do you do?
[14:13] Wait.
[14:14] They don't ask bankers.
[14:15] If you if you're a banker, what, you know, what what do you do?
[14:18] I'm a banker, and that's pretty much stops it there because nobody wants to talk about
[14:22] banking.
[14:22] It's not that engaging of a conversation unless you wanna invest or something and you wanna get
[14:30] advice.
[14:31] But for the creative, I just have to say, work at your craft.
[14:37] The key is to get the get the dream out of your head and make it a reality.
[14:44] It takes bloody work.
[14:47] A lot of work.
[14:49] Sometimes a lot of failures and sometimes a lot of no.
[14:54] You have to believe in yourself.
[14:56] You have to believe on what you do because if you don't, nobody else will believe you.
[15:01] And they will know when you walk in the door whether you believe in your dream that you're
[15:06] pitching or yourself.
[15:08] So besides having the dream in your head, you need to learn to make that dream come out of
[15:16] your head into reality.
[15:19] So you can then tell people what you do and say, this is what I do.
[15:25] It's my dream.
[15:27] And you can also say, I do what I love and love what I do, which is the ultimate job to have,
[15:34] to be able to say that no matter what profession you're in.
[15:40] Yes.
[15:41] Amazing in insights.
[15:42] And as you said, in the beginning, people can face no.
[15:48] Right?
[15:48] Like, they can, have the dream, but other people maybe not see that, dream yet.
[15:54] And
[15:54] We don't care about other people.
[15:58] We don't need other people's opinion or or approval.
[16:03] I don't know why that is important.
[16:07] For example, I my dreams were so unobtainable, like, with the Internet when that all went on
[16:13] in my head, right, to do this, cyber cabaret.
[16:17] It had never been done.
[16:18] So I couldn't talk to somebody else about it and say, hey.
[16:21] What do you think?
[16:22] Because they would have thought, oh, you're out of your mind.
[16:23] Blah blah blah blah Whatever.
[16:25] Like, they just do not understand, does not compute.
[16:28] It's not part of their world.
[16:29] So why should I even share that with someone to get their approval?
[16:33] I don't need their approval.
[16:35] I don't ever need anybody's approval.
[16:38] I just need to do it.
[16:39] If it works, great.
[16:41] If it doesn't, I tried.
[16:44] Yes.
[16:44] Amazing attitude.
[16:46] I really love it.
[16:47] Yes.
[16:47] We have to believe in ourselves and Yeah.
[16:50] Believe in dream and take actions and see outcome as we want.
[16:54] Right?
[16:55] So when we get consistent and when we don't quit, we will inevitably win and succeed.
[17:02] Will.
[17:02] Absolutely.
[17:03] Quitting is not an option because that is the end of your dream, and you don't wanna let
[17:09] yourself down.
[17:10] It's really about you and your dream.
[17:11] That's the only connection that's there.
[17:14] And you have to do the work, not anybody else.
[17:17] And don't blame other people why it didn't work.
[17:20] Don't ever blame anybody else.
[17:22] You didn't get a part in a movie?
[17:25] Why didn't you make your own movie?
[17:29] Very simple.
[17:30] Find a way to make your dream a reality even if it's never been done.
[17:36] Find a way.
[17:38] Yes.
[17:39] Amazing insights.
[17:40] We're getting here through all these ingredients of success.
[17:44] Right?
[17:45] Find a way.
[17:45] Yes.
[17:46] And don't compete with anybody.
[17:47] Create the model that will make other models obsolete, right, and do something new.
[17:53] And, again, we come back from what we started that everybody can be creative.
[17:58] It's just a question, do you want to?
[18:00] Right?
[18:00] Do you develop?
[18:01] Because we are given so many different talents and gifts, right, that we can even not use in
[18:08] all our lifetime.
[18:09] But our gift to God is to use them.
[18:12] Right?
[18:12] And if you if you have dreams, become creative.
[18:16] Start developing.
[18:17] It is like memory.
[18:18] Everybody has good memory, but some people use it, some people not.
[18:22] And those people who don't develop their memory, they just can tell it, oh, my memory is
[18:27] bad.
[18:27] But it is not bad potential.
[18:29] It is just because you don't use it.
[18:31] It is like a muscle.
[18:32] If I pick now, like, a a bandage to my hand and will not use this hand for one year, it will be
[18:41] totally numb, and I will not even be functioning with this hand.
[18:44] Right?
[18:45] So Very true.
[18:46] Yeah.
[18:46] So it is not about not having something.
[18:48] We all have all
[18:50] this.
[18:50] We all have the potential.
[18:52] Yeah.
[18:53] Potential.
[18:53] But this is exactly having like, as you said, know what you really want and start thinking
[19:00] big outside of box, right, outside of what you even can see now as really I
[19:06] take it further.
[19:07] Don't have a box.
[19:09] Oh, I like that.
[19:10] Yes.
[19:12] Yes.
[19:14] Although, I think that, like, there we are always in certain in certain, like, way, but
[19:20] this, like, unlimited yes.
[19:24] Unlimited number of the frequencies and where we can go.
[19:27] Right?
[19:27] When even to put any limit.
[19:29] Right?
[19:30] Just totally, we can be unlimited in our thinking as there is all in universe unlimited.
[19:38] Yes.
[19:39] So it it is another question I wanted to ask you.
[19:42] How do people know when it's time to reinvent themselves?
[19:48] What's the biggest mistake people make when trying to pivot?
[19:53] To stay in what they're comfortable in for too long.
[19:58] You know when it's time to make a move.
[20:01] Move.
[20:03] Don't procrastinate.
[20:08] Yes.
[20:08] Very good answer.
[20:10] Life life is short.
[20:11] Before you know it, it may be too late.
[20:14] So do it now.
[20:16] Now is a good time.
[20:18] Now is always a good time.
[20:21] Yes.
[20:22] And as you shared that you left your career and you started from totally new thing.
[20:28] Right?
[20:29] And you didn't think that, oh, I spent fifteen years in, like, traveling into music and all
[20:35] these concerts.
[20:37] And now I if I change, it is already late.
[20:40] I have to just continue what I already do, what I'm No.
[20:43] It people come up with excuses so they don't have to do something all the time.
[20:50] They also say, I could've and I should've.
[20:54] You are in charge of your own life.
[20:57] You design your life.
[21:00] You make those choices, and you make those efforts.
[21:03] It's entirely up to you and you alone when and how.
[21:12] My advice is just bloody do it, Then you have no regrets.
[21:18] Even if you fail, you can at least say I've done it.
[21:22] Yes.
[21:23] Very important.
[21:24] No regrets.
[21:24] Because even if you fail, you you don't fail at all.
[21:29] It means that you learned the lesson.
[21:31] You learned Yes.
[21:32] Something that even if you see that it it didn't work for you, but at least you did, and
[21:37] you know that it is not for you.
[21:39] And then you start thinking about what is better.
[21:42] Right?
[21:42] What is to do better for you than
[21:44] Exactly.
[21:44] Yes.
[21:46] So you never fail if you do, and then you never regret.
[21:49] Because what people usually regret the most, it is not what they did wrong, but they mostly
[21:55] regret what they didn't do.
[21:58] Right?
[21:58] Like, they had that opportunity, and they didn't, do it, and then they missed.
[22:02] And what if they did?
[22:03] They would be something, like, different, right, for them outcome, what we they would
[22:09] have.
[22:09] So as you said, you do really know what you want.
[22:13] Go for your dream.
[22:15] Take what you can.
[22:16] Do what you can.
[22:17] Right?
[22:18] Act I mean, what you have in this moment and with your resources.
[22:24] Right?
[22:25] And then you see how everything will be unfolding when you are in your right place.
[22:31] Yes.
[22:33] Yes.
[22:34] You were streaming live content before YouTube even existed.
[22:39] Looking back, what allowed you to see the future before everyone else?
[22:45] My dyslexic thinking.
[22:50] My dyslexic thinking is my superpower.
[22:54] It's not at all a disability.
[22:55] The disability is very slight.
[22:57] It only shows up in reading and writing, and now we have AI and audiobooks, so I'm good.
[23:04] If you know anything about dyslexic thinking and how our dyslexic brains work, we often see
[23:12] the big picture while other people are still looking for the individual pieces for the
[23:19] puzzle, if that makes any sense.
[23:21] Yes.
[23:22] Mhmm.
[23:22] So it's my intuition, my visionary thinking that made me do that.
[23:29] Mhmm.
[23:30] And to believe that this was right.
[23:34] Yes.
[23:34] It is so great, as you say, about your attitude.
[23:38] Right?
[23:39] So people can say, like, I have dyslexia.
[23:42] So oh, I am sick.
[23:44] So I am not, like, I'm not, like, fully, able to do in life.
[23:50] And they can
[23:51] just Listen.
[23:51] There there is a university.
[23:53] There's a dyslexic university in The UK started by sir Richard Branson from Virgin.
[23:59] He's a dyslexic.
[24:01] A lot of the top CEOs in the world are dyslexic.
[24:06] A lot of very famous artists are dyslexic.
[24:11] Learn about the university, and you will be just fine.
[24:16] Yes.
[24:16] Amazing.
[24:17] Amazing.
[24:18] Like, as you said, there is nothing, what is negative.
[24:22] You can turn everything as a gift.
[24:25] Right?
[24:25] So you
[24:25] Turn everything into a positive.
[24:27] Always.
[24:28] Yes.
[24:28] Right.
[24:28] Exactly.
[24:29] Because everything has opposite sides.
[24:32] Right?
[24:32] Like Yep.
[24:33] If something has a negative side, it means that the same equivalent, it has something positive,
[24:39] right, that other people don't have.
[24:41] You you know what I always say?
[24:43] Whenever there's issues, in my production, I always say, oh, well, at least nobody died
[24:51] because that's the ultimate.
[24:55] Right?
[24:55] It's like, how bad can it be?
[24:57] Nobody died.
[24:58] We're good.
[24:58] Next.
[25:01] Yes.
[25:01] It's such a I I'm learning so much from you today.
[25:05] Oh, good.
[25:06] Yes.
[25:07] In is innovation a skill anyone can develop?
[25:10] How to do entrepreneurs identify opportunities before they become trends?
[25:18] I I guess that's also because I've always been in the cutting edge, of the things that I love,
[25:25] the industries that I've loved, and I have intuition.
[25:29] And, again, that has a lot to do with being a creative, having visions, or being a visionary
[25:37] in that matter.
[25:39] Makes sense?
[25:40] Yes.
[25:41] Yes.
[25:41] You mentioned a lot about intuition.
[25:43] Let's speak a little bit more about this because I I believe that, not many people
[25:50] really understand the power of intuition.
[25:54] And
[25:54] Very true.
[25:55] I have a question for you.
[25:56] Can you maybe stop the recording and start again?
[25:59] Because I'm learning low on power, and I need to get my charger.
[26:03] Of course.
[26:04] Yes.
[26:04] No problem.
[26:05] We just put it on pause.
[26:07] We don't need One second.
[26:08] Thank you.
[26:09] I'll be right back.
[26:10] Sorry.
[26:10] I just don't
[26:14] So let's speak about intuition because I believe that, not many people understand
[26:20] nowadays the power of intuition because many people have been conditioned to think
[26:26] logically.
[26:26] They have to know everything from a to z, and this is how they plan and plan and plan, and
[26:32] that is why so many energy is going for planning instead of just being intuitive and
[26:38] just take first step, and then they see what is the best to take that second step.
[26:43] So I would like you to share about your experience.
[26:46] You mentioned sometimes about your intuition, how powerful it is, and how you rely on your
[26:52] intuition.
[26:53] And I think it is very good lesson to learn from you, how develop this high mental quality
[27:00] as intuition and start listening to it instead of relying totally on logic and see how it can
[27:07] guide us.
[27:08] Okay.
[27:09] So logic is in your head.
[27:11] Intuition is in your stomach, in your solar plexus.
[27:16] I meditate every day.
[27:20] I do yoga when I can, and I swim.
[27:24] And with the swimming, I do my breathing exercises.
[27:28] So that is to balance my hectic schedule, and it keeps me sane.
[27:34] And it helps me to be in touch with myself and remain my true authentic self with all the
[27:45] noise around me living in New York and all these influences that I get every day, it's
[27:52] overload sometimes.
[27:53] You don't know with AI, especially anymore, what is real, what is not.
[27:59] Trust your instinct.
[28:01] Trust your intuition.
[28:03] Do your research.
[28:06] Use your head.
[28:07] Just because you're using your intuition doesn't mean you cannot also use your head, but
[28:13] always trust your intuition.
[28:15] When you walk in a room and you know something is wrong, something is off, you can't really
[28:20] not put your finger on it, there's definitely something wrong.
[28:25] You just don't know what that is yet, and you may wanna remove yourself from that room
[28:29] because you have that strong intuition that you should not be there.
[28:34] I mean, there's stories out there by people who missed their plane, for example.
[28:41] I mean, on and on.
[28:42] I'm not gonna go into it, but you you can read up on how many people's life were saved because
[28:49] they trusted their intuitions.
[28:51] Yes.
[28:52] It is so true.
[28:53] And maybe about decisions, when we make decisions, sometimes logic tells us to do
[28:59] something, especially it may be in cases when people, like, feel that they have people
[29:05] please.
[29:06] Right?
[29:06] Like, please somebody, and they can feel shy or how he can hurt that person.
[29:11] And intuition says, no.
[29:12] Don't do that.
[29:13] Don't sign.
[29:14] And so when logic overcomes, like and then people can really regret it because later they
[29:20] understand that it was wrong and that
[29:22] Yeah.
[29:22] I mean, we we are all very much, influenced by money because we need money.
[29:29] However, don't let money overwrite your intuition when you know it's wrong because it
[29:40] never works out.
[29:41] There are people who move to Italy with $20 in their pocket, have no plan and nothing.
[29:49] And they find a whole new life, a whole new happiness, and they figure things out without,
[29:55] you know, devastation.
[29:57] So just trust yourself and your intuition.
[30:02] If if if your feeling is you must go somewhere, go there and find out why.
[30:07] There's a reason why you had to go there, but you have to go there to find out what it was.
[30:14] And for that, it takes a lot of cuts.
[30:17] Yes.
[30:17] And it takes practice for people who are more logically analytical.
[30:22] It is difficult for them to start listening because voice of intuition always is very tiny.
[30:27] Like, it's a whisper.
[30:28] Right?
[30:29] And people who are analytical, they just even ignore it.
[30:32] They never put attention.
[30:34] But But the the one
[30:35] whisper the whisper sometimes becomes louder and louder and louder.
[30:40] And when it becomes so loud that you just have to listen to it is when you need to do
[30:46] something and follow it.
[30:48] Yeah.
[30:48] Mhmm.
[30:49] Yes.
[30:49] True.
[30:50] And I think the more we start listening intuition, more it start also getting more
[30:56] confident.
[30:56] Right?
[30:56] Like and our voice becomes louder because we listen to it.
[31:01] And this is how we we learn to really trust our inner inner self.
[31:07] Right?
[31:08] Yeah.
[31:08] This intuition, like a voice from future.
[31:10] We don't know exactly how intuition works, but it is like a a voice from future who knows
[31:16] already.
[31:17] Right?
[31:17] And it just tells you what is right.
[31:20] And our work is just just job to just follow it.
[31:25] Yeah.
[31:25] But I don't know where it comes from, but it's part of us.
[31:28] Just like we don't know where the soul is.
[31:30] We don't know where the intuition is.
[31:32] It's all connected.
[31:34] Everything is all connected with the universe and earth and humanity and animals and food.
[31:41] And everything's connected once you realize that it's all connected and you just have to
[31:47] surrender to it.
[31:48] It's an energy.
[31:50] Intuition is an energy.
[31:52] Yes.
[31:53] Yes.
[31:53] And it is like voice from your future.
[31:55] Right?
[31:56] Because it is different topic, of course, about time and past and future.
[32:00] Yeah.
[32:00] But it is always good to, not only rely on what we see by physical art.
[32:07] Of course.
[32:07] Absolutely.
[32:08] There's so much more.
[32:09] Like, in your dreams.
[32:11] You know?
[32:12] Yes.
[32:13] Yes.
[32:13] A lot of a lot of information, a lot of downloads, a lot of messages you get in your
[32:18] dreams.
[32:18] Pay attention to them, especially if they're reoccurring.
[32:22] Yes.
[32:23] And I also wanted to to mention what we discussed here, that idea.
[32:28] If you have the dream, if you really want something, it means that it is already yours,
[32:34] that you're capable to do that.
[32:36] Absolutely.
[32:37] Would never have it.
[32:38] Absolutely.
[32:39] And do not take no for an answer.
[32:42] You will get a lot of no's.
[32:44] Believe in yourself.
[32:45] You know you're on the right path.
[32:47] Just prove it.
[32:49] Yes.
[32:49] And prove how, really, how much you want it.
[32:53] Right?
[32:53] Because this is how
[32:54] And that you're willing to work for it.
[32:56] Doesn't it's not given to you.
[32:58] Nothing's ever given to you like that.
[33:00] Right.
[33:01] Right.
[33:01] You don't get nothing for nothing.
[33:04] Right?
[33:04] So you if you want big dream, if you really know why you want it, if it is have value for
[33:09] you, you have to put work for yourself, and this is how you show that it is really matter.
[33:15] Correct.
[33:17] Today, everyone talks about personal branding.
[33:21] Yet, you've been building visual identities for decades.
[33:26] Unforgettable brand from one people scroll past.
[33:30] What separates it?
[33:32] Like, what separates this unforgettable brand from one which people scroll past?
[33:41] The story.
[33:42] The the story.
[33:49] What do you stand for?
[33:54] If you have a brand that is sustainable and has all natural ingredients, you and you talk about
[34:03] it constantly, and that is your conversation and your engagement.
[34:10] There's a lot of clients out there who will follow you and your brand because that is the
[34:16] message, the constant message that remains the same that makes you loyal to that brand because
[34:24] this is how your lifestyle is.
[34:27] You live an organic lifestyle.
[34:29] You don't want chemicals in your makeup or in your food or in your fabric, for example.
[34:36] So it's messaging.
[34:38] Mhmm.
[34:39] Yes.
[34:40] Again, we come back to the same, ingredients.
[34:45] Yeah.
[34:45] The first one, know really what you want.
[34:48] And if you want to build brand, how important is for you?
[34:51] What is the the mission behind?
[34:54] Yes.
[34:54] What is your purpose?
[34:55] How it is aligned with you, with your story?
[34:59] Right?
[34:59] And with your identity, with your values, with your gifts.
[35:03] Yes.
[35:04] So when everything gets aligned, this is how this becomes unforgettable brand because this
[35:12] is what brings real value when people find themselves and align their identity and where
[35:20] their inner value with that big mission, and it takes all part in physical reality as a brand.
[35:28] Correct.
[35:31] Yes.
[35:32] So what are the three biggest branding mistakes businesses make?
[35:38] If someone had only one minute to make an impression online, for example, what should
[35:44] they focus on?
[35:48] Messaging.
[35:51] What's their mission?
[35:53] Why should I know about you?
[35:55] How do you communicate that to your audience?
[36:05] The value.
[36:06] What do I bring for you?
[36:10] How can my brand make your life better?
[36:17] Mhmm.
[36:20] Yes.
[36:21] So for for example, what I offer now with my company, Adi dot media, I create press ready
[36:30] editorial videos designed for real media exposure, visibility, and strategic placement.
[36:38] My video packages are delivered with fast turnaround in a news cycle and with media
[36:45] exposure, including some wire services that I work with.
[36:50] So for anybody who has anything to promote and would like to get some press, my company, Adi
[36:58] Media, can help you achieve that.
[37:03] That's what my company offers to clients, for example.
[37:09] Does that make sense?
[37:11] Yes.
[37:12] It makes sense.
[37:13] So it is very clear.
[37:14] Right?
[37:15] You know who is your audience, what problem you solve, what they want, and this is here you
[37:21] are.
[37:22] Alright?
[37:22] Exactly.
[37:23] The service.
[37:24] You got that.
[37:25] Yes.
[37:26] Great.
[37:27] So what are the three biggest branding mistakes businesses make?
[37:36] Advertisement.
[37:38] Nobody wants to see an advertisement.
[37:41] Advertisement does not work unless it is super entertaining and it is presented as not an
[37:53] advertisement, but an entertainment.
[37:57] Mhmm.
[37:57] A story.
[38:00] Something.
[38:01] I love advertisement that interviews regular people, for example, that connects with regular
[38:07] people.
[38:08] Mhmm.
[38:09] But it's it advertises the brand because they are they are becoming a lot of brands today are
[38:16] becoming media production houses because of that, just so you know.
[38:22] Yeah.
[38:22] That's the answer.
[38:24] Yes.
[38:25] And, when the company, starts, yes, their branding, what you, you would say, what is the
[38:33] most efficient way to be seen and known?
[38:38] The most efficient way to be seen and known is to do events so people can meet in person.
[38:49] That is very important today since everybody is connected online.
[38:54] Give people a chance to get to know you, your brand, your product, and give them an
[39:00] experience that aligns with that.
[39:04] Try to get them to sign your email list so you can keep them in the loop of anything that is
[39:10] going on in your company.
[39:13] Make sure when you have these event that you hire Adi Media to cover the event and creates a
[39:22] short video for those people who were not able to go there because of location or previous
[39:28] engagements.
[39:30] And then that video will also get published on MSN and Yahoo and maybe some of the wire
[39:37] services depending who was at the event, like Getty or Shutterstock.
[39:43] That gives you press.
[39:45] You need press to build your brand.
[39:48] That video or that press link, you can then send to your email list to everybody to thank
[39:55] them for having joined you at the event and to those people who were not able to come.
[40:03] So your message has just expanded from a small space of maybe 200 people or 2,000 people, how
[40:14] many you event, to an audience of 200,000 people potentially.
[40:19] I'm just throwing numbers at you, but you see the amplification and the impact that, media
[40:26] and my company has.
[40:28] What's different from my company than most other companies, it's a hybrid production video
[40:34] company.
[40:35] So we produce the videos, and we publish the videos.
[40:40] So we give you everything from production to media placement.
[40:48] Yeah.
[40:48] Amazing.
[40:49] And you have your own network where and when you publish videos, also, your network has
[40:55] access to it.
[40:56] I mean, then you have the audience.
[40:58] Right.
[40:59] So we also have, our own publication called it's actually a video magazine by humans for
[41:07] humans.
[41:07] In other words, we do not use AI in our videos, so everything you see is real, our hosts.
[41:15] And, styleculture.tv is available on Instagram and YouTube, and you can see some of our
[41:22] incredible red carpet interviews and, events that we cover.
[41:29] They're very entertaining.
[41:30] Mhmm.
[41:31] Yes.
[41:31] Amazing, Adriana.
[41:32] I would definitely like to know more about what you do in your company.
[41:37] And we had amazing interview today, and I would like you to invite you to continue because I
[41:46] think I would love that.
[41:47] Listen.
[41:48] Just anybody interested to learn more, including you, always contact me directly at
[41:55] press@addi.media.
[41:58] That's a, d as in David, d as in David, y as in Yolanda, dot media.
[42:04] Dave Mill dot com.
[42:05] Press@Addy.media.
[42:08] And the website is httpcolonwww.addy.media.
[42:16] Yeah.
[42:16] Imagine yes.
[42:18] Imagine and we will put all these details and your links for social media in the description
[42:24] in this video.
[42:26] Thank you so much, Adriana, to be amazing guest today.
[42:30] We discussed so much.
[42:31] I think it is good to digest to digest because it was a lot.
[42:37] Yes.
[42:37] And I'm looking forward to see you again for part two of our interview where we will go even
[42:44] deeper.
[42:44] It would be a pleasure.
[42:46] Just let me know when.
[42:47] Okay?
[42:48] Looking forward to it.
[42:49] Have a wonderful rest of the day.
[42:52] Yes.
[42:52] And if you're listening us today, put your likes, put your comments, ask questions, reach
[42:58] out to Adriana.
[43:00] She will be happy to answer your questions.
[43:02] And, of course, share this link for people who might be interested because this conversation
[43:08] has so many golden nuggets.
[43:11] I learned a lot for myself.
[43:13] See?
[43:14] Because you'd imagine you never did that because you were afraid to do this podcast.
[43:19] Yes.
[43:20] Especially, yeah, podcast is was a great opportunity to meet amazing people as you,
[43:26] Adrienne.
[43:27] I interviewed more than 300 experts, and this is how my idea to create the circle of fame and
[43:34] invite experts to panel discussions where they can meet in one category at one table, discuss
[43:40] ideas.
[43:41] And this is what we can discuss in our future episodes as well.
[43:45] Lovely.
[43:47] Our pleasure.
[43:47] Thank you so much.
[43:49] Thank you.
[43:50] Have a wonderful day.
[43:52] You too.
[43:52] It was my pleasure to host this podcast today.

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