# Business skills & Mindset with Cass Deller

An episode of [The Creative Kind](https://invisiblenetwork.ai/podcast/1738378716), 10 Apr 2025, 49 min.

Audio: https://sphinx.acast.com/p/open/s/65ea264c7be818001879e3ed/e/67e6ec02903a636fc1415ecd/media.mp3

In this episode I talk to Cass Deller, a surface pattern designer about her unique approach to business, productivity, and creativity. Cass shares her journey of building a creative practice, she discusses the challenges and rewards of balancing multiple roles, including managing courses, licensing designs, and experimental creative work. Cass also touches on the practical aspects of running a business, such as using administrative help, leveraging social media organically, and trialing new marketing strategies like Facebook ads. She highlights the importance of continuous learning, community support, and embracing her unique way of working for long-term success. I really enjoyed hearing about how Cass has built a successful creative business by following her intuition and playing to her strengths, I hope you do too! You can find Cass’ Website here You can find her instagram here You can find the podcast here Thanks so much for listening! Feel free to rate, review & share if you enjoyed it, this helps other people find the show Hosted on Acast. See acast.com/privacy for more information.

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