# Brand Identity - Pip Brett from Jumbled

An episode of [The Creative Kind](https://invisiblenetwork.ai/podcast/1738378716), 29 Apr 2025, 54 min.

Audio: https://sphinx.acast.com/p/open/s/65ea264c7be818001879e3ed/e/67f1e6e5b9b6f817395bebf1/media.mp3

In this episode of 'The Creative Kind', Pip Brett from Jumbled shares her insights on developing a strong and authentic brand identity. Pip discusses her journey from starting a clothing store called Igloo 18 years ago to evolving into the multifaceted brand Jumbled, which includes an art, fashion, and interior store, business retreats, and a new holiday home, Sona Molong. She emphasises the importance of staying true to oneself and one's passions, rather than trying to please everyone. Pip touches on the challenges and benefits of managing multiple brands, the significance of social media in connecting with the audience, and the evolution of her brand over time. She firmly believes in the power of authenticity and how it helps in building a loyal community and offers practical advice to artists on balancing personal expression and professional branding. Find Jumbled here and on instagram here Find Sona Molong here Find Jumbled loves fashion here Artists mentioned: Whitney Spicer Annie Everingham Lottie Rae You can find the podcast here Thanks so much for listening! Feel free to rate, review & share if you enjoyed it, this helps other people find the show Hosted on Acast. See acast.com/privacy for more information.

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