# The Unlikely Success of Triumph's Modern Rebirth!

An episode of [Cycle World Podcast](https://invisiblenetwork.ai/podcast/1737271114), 25 Jun 2025, 1 h 10 min.

Audio: https://anchor.fm/s/f21971c8/podcast/play/104630018/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-25%2F402796990-44100-2-6b546f83d68fe.mp3

Triumph died along with the British motorcycle industry in the 1970s, with last-gasps into the 1980s. Then John Bloor came along and breathed new life into the storied British brand. And it wasn't some half-hearted retro effort, the company jumped right into modern motorcycles. Now, the company is a Moto2 engine supplier, has a full high-performance retro line, a collection of sporting streetbikes and the world's largest-displacement cruiser. It's even making 450 and 250cc motocrossers! Technical Editor Kevin Cameron and Editor-in-Chief Mark Hoyer talk about the resurgence and evolution of Triumph from the 1990s to the present.

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