# From Just Do It to Why Do It: The Fall of Nike

An episode of [The Art of the Brand](https://invisiblenetwork.ai/podcast/1730097248), 16 Sep 2025, 50 min.

Audio: https://anchor.fm/s/df8a58ec/podcast/play/108388356/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-16%2F848a3f84-c147-ea69-b1ec-b98bb0d31f38.mp3

This week on Art of the Brand, Camille and Phillip take aim at the giants: Nike’s “Why Do It” campaign, Target’s mushy middle, department stores stuck in the past, and Vogue’s gamble on quality over quantity. They unpack how these once-iconic names lost their edge, what guerrilla strategy small businesses should learn instead, and why beauty’s obsession with Instagram Face and facelifts proves that status always seeks scarcity. Expect strong opinions, brand autopsies, and practical lessons for founders who don’t want to repeat the same mistakes.

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