# Why Most Influencers Will Fail | Anthony DeLuca on The Art of the Brand

An episode of [The Art of the Brand](https://invisiblenetwork.ai/podcast/1730097248), 30 Apr 2025, 1 h 12 min.

Audio: https://anchor.fm/s/df8a58ec/podcast/play/101897652/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-3-30%2F05a79699-8e6b-f8ad-f001-ad89a6342132.mp3

In this episode of The Art of the Brand, Camille Moore sits down with Anthony DeLuca — CEO of DeLuca Media Group — to break down the real state of social media, influencer marketing, and why most creators won't survive the next five years.Anthony shares how he took creators from 0 to 1 million followers in months, why traditional brand deal models are broken, and what brands really look for today. They dive deep into the fall of traditional influencer marketing, the future of UGC, why personal brands will outperform agencies, and the critical shifts every business owner and creator needs to understand right now.If you’re a marketer, creator, or business owner looking to stay ahead of the next evolution of branding and marketing — this is the episode you can’t afford to miss.

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