# Brand Boss Unfiltered: Why Most Marketing Fails & What Actually Builds a Brand

An episode of [The Art of the Brand](https://invisiblenetwork.ai/podcast/1730097248), 28 May 2025, 1 h 03 min.

Audio: https://anchor.fm/s/df8a58ec/podcast/play/103331538/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-4-28%2F54751405-f420-8aab-9382-a512aa6114f7.mp3

In this powerhouse episode of Art of the Brand, Camille Moore sits down with Bill Harper—aka @BrandBossHQ—for a deep, brutally honest breakdown of what’s really killing modern marketing. From the ROI myth and the TikTok algorithm to the story behind Liquid Death’s billion-dollar brand, Bill brings decades of experience (and a viral tow truck story) to call out the creative collapse happening in boardrooms everywhere.We also unpack the truth about AliExpress, brand erosion, luxury collapse, and why MBAs might be the worst thing to happen to marketing. If you’re a founder, marketer, agency leader, or content creator trying to grow in today’s noisy world—this episode is your wake-up call.

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